Rank Ranger Blog

Email Outreach Strategy (How to Improve Your Response and Win Rates)

"My email outreach sucks; I get absolutely no replies.”

I often get similar messages from outreach novices, and I want to say that I feel your pain. It takes a while for the results to come around, and most outreach opportunities don’t bring any partnerships until you form a relationship with a prospect.

If you can relate to this problem, let me share with you a few lessons I’ve learned throughout my experience on how to approach a prospect and actually get them interested in replying. Here is what we’ll be talking about:
  • How to find relevant outreach opportunities.
  • How to do personalization the right way.
  • What it takes to put together a winning follow-up.

7 On-Page SEO Tips to Enhance Your User Experience


On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one - on-page SEO strategies apply to all websites.

On-page SEO optimization is a powerful tool that helps your site rank higher on Google. Not just that, it also adds more value and interaction from every visitor to your website; increases content quality, keyword targeting, and more.

However, nailing that on-page SEO is easier said than done, and we can start by saying that it’s all in the details.

In this blog post, we’ll focus on seven effective ways to improve your on-page SEO that also enhances user experience.

Understanding User Intent (Analyzing Multiple User Intents)


When creating content, understanding user intent is key.

Now as an SEO myself, I have been analyzing user intent for a while.

The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent is far more complex than looking for informational, commercial, navigational, and transactional intent.

With that in mind…

In this post, I’ll show you how to easily spot some of the various user intents that appear on a Google SERP so that you can generate more traffic by targeting more users.

Title Tag Optimization - How to Deal With Google Changing Your Titles


Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:
  • All the changes Google is making to your page titles and descriptions
  • How to see if title changes affect your CTRs
  • If there is any impact on your rankings

Social Media and SEO (Your Complete Guide)


What’s the main benefit of SEO?

Simply put, SEO turns your website into an entity. This entity could eventually become your biggest business asset bringing in high-quality traffic to your business.

That said, let’s address the elephant in the room. SEO is not only competitive, but it’s also slow.

What’s more, the days of content farm and keyword stuffing are never coming back (thankfully).

So, how do you speed up your content marketing execution?

One of your best options is social media content promotion.

In this post, I’ll get into an easy four-step social media strategy that will help support your SEO content so that your content marketing can quickly get results.

Semantic SEO - SEO Trends Part 6


This month’s episode of the SEO Trends for 2021 roundup covers some big topics. All of which could make a fundamental shift in how you do SEO.

Yes, times are changing. SEO is maturing and as SEOs, we must mature with it.

In this post, you’ll learn:
  • Why covering all aspects of a topic will help your site deal with competitive and volatile SERPs
  • What topical relevance is and why it’s one of the most important ranking factors today
  • How semantic SEO will change the way we do SEO (forever!)

How Content Marketing and SEO Work Together


Content marketing is a powerful way to sell.

Content marketers are able to interact with potential customers before they are ready to buy. Instant connection.

However, content marketing is completely ineffective without an effective distribution strategy.

In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could power your business for years to come (and how to get started).

How to do SERP Analysis


There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

How to Migrate a WordPress Site to Gatsby Without Losing SEO Quality


Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.

3 Off-Page Content Marketing Strategies for Local SEO


Local SEO has changed over the years.

The days of simply plugging keywords into a piece of content that you want to rank are gone. Nowadays, your client’s digital marketing strategy needs to be robust and well-thought-out, utilizing various SEO tactics. It’s a lot to keep track of but failing to employ modern techniques leads to disorganized results (if any) that are near impossible to replicate.

What’s more, any number of web analytic tools can help track the SEO metrics you care about. However, to be genuinely effective, digital marketers also need to interpret data quickly, adjust when necessary, and identify opportunities when they arise.

In this post, I’ll get into three basic off-page local SEO strategies to improve your rankings. What’s more, I’ll show you how you can easily manage all of your off-page SEO data in Rank Ranger.

SEO Trends for 2021 - Part Five


In this month’s SEO Trends for 2021, we take a look at one of the most important elements in SEO. In fact, this factor might be more important than all the others.

And that factor is quality.

The reason quality is so important is that quality content is the lifeblood of any search engine. Without it, our user experience would be terrible.

And if the user experience isn’t good, the search engine won’t attract any users.

What’s more, we’ll also discover that site speed and how users interact with your site is rapidly becoming an important part of SEO in general.

In this post you’ll find:
  • How focusing on serving Google users will help you create content that search engines love (rather than chasing after the latest Google updates)
  • Why improving your page authority will give you an edge over your competitors in the crowded SEO market
  • How even though Core Web Vitals metrics are important, they should always be balanced by a good user experience

What is SEO and SEM?


SEO vs SEM. Which is better and why.

Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony.

In reality, they are two different sides to the search engine marketing coin but the implementation of each one is completely different.

In this post, I’ll get into:
  • What’s the difference between SEO and SEM?
  • What are the benefits of each?
  • What are the best applications for each?



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