If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.
Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be).
Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner!
No matter how many times Google denies it, we keep coming back to the idea that the search engine's broad core algorithm updates are targeting Your Money Your Life (YMYL) sites with a vengeance. It's a conversation that just won't die. With each new broad core algorithm update, we're left to wonder... is Google targeting YMYL sites? Is it not targeting YMYL sites? And if Google isn't targeting YMYL sites then why does it seem like it is?
And the reason for all of this is....
Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...
Welcome to the September edition of the SERP News covering the memorable month of August 2019!
On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.
Here's a list of 31 essential elements to check in order to get your on-page SEO right!
How good is Google at understanding entities?
It's an important question since so much depends on exactly that, especially since Google now profiles sites (i.e., treats them as entities). While Google has some hangups when it comes to understanding entities, it's also made some giant leaps.
Have a look at how Google is reaching deeper than ever into entities and why it might be on the verge of taking things to a whole new level.
When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?
Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!