Local SEO has changed over the years.
The days of simply plugging keywords into a piece of content that you want to rank are gone. Nowadays, your client’s digital marketing strategy needs to be robust and well-thought-out, utilizing various SEO tactics. It’s a lot to keep track of but failing to employ modern techniques leads to disorganized results (if any) that are near impossible to replicate.
What’s more, any number of web analytic tools can help track the SEO metrics you care about. However, to be genuinely effective, digital marketers also need to interpret data quickly, adjust when necessary, and identify opportunities when they arise.
In this post, I’ll get into three basic off-page local SEO strategies to improve your rankings. What’s more, I’ll show you how you can easily manage all of your off-page SEO data in Rank Ranger.
There is a point in every SEO's development where you graduate from Google Search Console to a paid Rank Tracking tool.
That point usually comes when you realize that rank trackers don’t just offer you an accurate picture of your rankings, but also give you a host of analytics tools you can use to get a deeper understanding of your rankings.
And who doesn’t love gleaning actionable insights from data?
However, one of the difficulties you might find when making the transition is that Search Console picks keywords for you. Rank Trackers, on the other hand, only give you data based on the keywords you choose.
This leaves you with the difficulty of deciding which keywords to track.
In this post, I’ll show you a tried and tested method of finding laser-focused keywords (so that you don’t waste your time tracking low-impact keywords).
Core Web Vitals.
Just the sound of it strikes fear into the hearts of SEOs.
This is most likely because it’s probably the most hyped Google algorithm update so far.
The question is, should you be worried about it?
How do you know if your site is ready for Core Web Vitals?
In this post, I’ll be explaining what Core Web Vitals are, how you can analyze your site, and how you can easily optimize for it.
When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow?
Well, I’m always a fan of the second option.
I love it when I get a push from the outside.
How this relates to Featured Snippets is, when trying to win a Featured Snippet, you should always look for a snippet that Google isn’t ‘happy’ with.
In other words, look for cases where Google is looking for a better alternative and then show up with that perfect solution.
An easy way to do this is to look for a volatile Featured Snippet. One where Google is consistently changing URLs.
In this post, I’ll show you two different types of Featured Snippet volatility through the lens of the Rank Ranger SERP Features Monitor and how you can deal with it.
Did you know that search engine results pages are more than just a ladder to climb?
They can give us much more than just a ranking number and are a regular feature in discussions.
But why are SERPs so important?
And what types of data can you gather from the SERPs that can help your SEO?
In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.