Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th birthday updates, the coming of an all-new way to hunt down the best hotel, and some more Google update action (yep, more updates... again). I've also got an exclusive look at the first set of data on the relatively new Explore Panels!
Back in August, we released a slew of widgets that made analyzing your Google Analytics data easier than ever. We've been busy since then creating all-new widgets for all-new purposes with one common theme: to make showcasing comprehensive SEO and marketing data within white label reports as simple as possible. Here's a look at what we've been up to as far as widget development is concerned.
Back in 2016, AMP, Google's open source project to make a speedier
, was all the rage. AMP was going to be the next big thing. Fast forward three or so years into the future and AMP, while still significant, is not the dominant force we thought it would be. AMP seems to have lost a bit of steam. Though still very much a part of the search marketing dialogue, AMP has faced some pretty significant obstacles that have downgraded its "SEO prestige."
Here's why I think AMP has hit a wall.
In this, the first episode of In Search: Making SEO Small Talk, a weekly SEO podcast, we analyze the latest news coming out of the SEO industry, talk tips for creating authoritative authorship when lacking official credentials, and whether or not you should focus first on Featured Snippets or creating highly clickable titles.
You've asked for it, and you got it .... a prolific set of Google My Business reports are now available inside Rank Ranger! While you've been able to access Google My Business data as part of your Yext integration for some time, now you can directly access the data via some really deep and really colorful reports (who doesn't love color?).
In fine Rank Ranger tradition, there are numerous and highly customizable ways to dig into your Google My Business data. Let's go for a tour!
What are the top sites on the web? Which sites accumulate the most traffic month in and month out? How much would it cost to compete with these sites by utilizing ads? And of course, where does your site's traffic rank among the site traffic prowess of 500K other sites?
As an SEO data freak, I am both excited and honored to announce Rank Ranger's Top 100 Websites Ranking on the Web - A free resource giving you access to the top 100 sites each month and an explorable database to see where your site's traffic ranks!
Google took its 20th anniversary as an opportunity to hang a pinata of search updates that have already begun to rain down on us. From "topic layers" in what is an all but transcendental Knowledge Panel, to Google pulling site content to create its own version of AMP Stories, the updates announced at Google's 20th birthday bash event are set to change the way users interact with search.
Here's what I think the common denominator between the changes is, what it means for search, and what you might want to do about it!
There was no major Google algorithm update this past month that shook up the entire SEO community. Instead, we got a few shorter "bursts" of rank volatility that had their own story to tell. On top of that, mobile indexing multiplied by immense proportions, Chrome's update brought us more direct answers, and a good dozen or so SERP feature tests and changes popped up.
Oh, and Google announced a slew of some pretty big changes that could change the entire way we think about search and go about optimization vis a
vis the user's experience.
Dealing with feature heavy SERPs is a big problem for a lot of folks. I went around and asked some pretty smart people what they thought the best way is to handle ranking amidst Google's SERP features. The idea was to combine the different pieces of the puzzle into one resource.
To be blunt, this is not another roundup so that a bunch of people can walk away with links where nobody really says much of anything. These are the best thoughts these fantastic folks have on how to deal with a SERP where Google is a formidable competitor.
In the not too distant past, I wrote a piece highlighting how machine learning has impacted rank volatility (in that rank is considerably more volatile). At the time, we touched on what machine learning means for understanding how ranking works and how the process directly influences rank. Here, we'll get into the nitty-gritty of it all by analyzing the holy of holies of optimization information, ranking factor studies, particularly niche ranking studies by asking one very simple question
.... Do ranking factors studies still apply in a world where machine learning and intent reign supreme, and if so, to what extent?