Rank Ranger Blog

There comes a time when a website owner wonders when it’s time to start running paid ads.

There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.

The big question is:

How do you effectively run ads without wasting your hard-earned money?

In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.

After looking at some initial data for Google's December 2020 update, the general consensus is this one was big.

As powerful as the update was, wouldn’t it be nice to know what happened? What did Google change? What were they looking for? Why did some sites win while others saw ranking losses?

These are great questions and if you want exact answers, there aren’t any.

However...

In this is a post I attempt to find themes within the update by qualitatively analyzing some of the pages Google swapped out on the SERP.

Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.

Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?

The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.

I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.

If you're using Google Keyword Planner to do keyword research, you might notice something strange. When searching for keyword volumes for certain terms, you might find there are simply no results.

Now, I’m not talking about obscure terms. I’m talking about terms that should get thousands of searches every month.

We tried performing searches for many random terms and many of them got no results.

After getting in touch with Barry Schwartz we discovered this…

Google Keyword Planner won’t show data for keywords that fall under its restricted content policies.

In this post, we'll cover what these policies are and how to do keyword research with Keyword Planner if you happen to be in certain niches.

There is no question that winning a SERP Feature is one of the most effective ways to increase your site’s SERP visibility. So, when Google rolled out Web Stories on May 1st we took it as a new SERP feature opportunity.

Since Web Stories offer big SEO opportunities, we felt we wanted to help you take advantage of this new format.

In response to this, we’re really excited to announce that Rank Ranger is now tracking Google Web Stories in our rank tracking suite.

In this post, I'll be sharing what Web Stories are and how they are now seamlessly integrated into Rank Ranger's software.

The digital world is growing at an alarming rate.

With each passing day, we find new and improved ways to grow our online businesses, such as off-page optimization.

One of the most effective ways to increase your online business is through backlinks.

In this beginner's guide to backlink tracking, I'll be sharing how to manage your backlinks effectively.

How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

Schema markup is one of the most underutilized aspects of SEO.

Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.

Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings. This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.

As a marketer, it's important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.

Wouldn't it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?

Hope no more, we just released a brand new metric designed to give you the big picture.

Introducing...

Share of Voice (SoV).

You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:

• Google Search Console vs paid rank trackers
• How to choose which keywords to track
• Some strategy ideas based on the data

Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.

As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.

Google's definition of a bounce is that it is a "single-page session."

What does that mean and how does it affect your site performance. In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.

Many people want to get Rich results on the SERP, but don't know how to write the necessary structured data code. This article walks you through using our free structured data generator tool.