Mordy Oberstein

Content Manager
Rank Ranger
Bio
Mordy is the Content Manager at Rank Ranger and is responsible for producing highly engaging content across social media, blogs, video, and advertising channels. He is dedicated to producing helpful and original content related to search engine optimization and online marketing techniques and trends.
Posts

What Google's 'More Results' Button Means for You - Winners & Losers

After extensive testing, Google's 'More results' button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without wait, but what are the consequences? Who benefits from this considerable change to the mobile SERP? Who loses out? What are the implications?

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What Do Local Pack Distance Patterns Mean? [Study]

It's funny what you start seeing when you look at enough Local Packs. Stare at enough of them and you'll notice some interesting patterns that highlight Google's emphasis on search location within its local SEO algorithm. What happens however when this pattern is perhaps too prevalent? Is Google over-relying on search location when showing Local Pack results? We'll take a look at a Local Pack listing pattern that has not been previously discussed and delve into the implications.

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SERP News: The Arrival of the Mobile-First Index & Another Core Update

Whoa, Nelly! It's here, mobile first indexing! However, that wasn't the only shocker. Do you hear that sound? That's the sound of Google confirming an update to their core algorithm! We'll take a hard look at these big ticket items and all of the notable changes and tests Google ran in the merry month of March.

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How to Optimize Your Content Without Sacrificing Pizzazz

Learn how to consider the needs of both your readers and Google when drafting web content. Delving right into the problems that face content creators when trying to engage their readers without befuddling Google, gain some actionable tips to help bring balance to your content. 



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Google's Mobile-First Index is Out!

We've noticed some big changes to the HTML structure of the mobile SERP over the last few days. Admittingly, this is not the first time we've seen structural changes to the mobile SERP. Thing is, the last time we did, Google announced that they were significantly testing the mobile-first index. Add on that for the first time in years the structure of the desktop SERP has changed and you have quite the case for asserting that, indeed, the mobile-first index is quite near.

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SERP News: Another Google Update, a Featured Snippet Loss, and a New AMP Format

Google was firing on all cylinders last month. The February SERP was just brimming with new data trends and some major changes to both the SERP and the features found on it. Of course, Google threw in an algorithm update of some significance just for good measure. Join me as I explore the ins and outs of the Google SERP for the frigid month of February (unless you're in Australia and the like, where I would imagine February is quite warm).

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How to Increase Your AdWords IQ

What is the best way to monitor your AdWords competition? Is there even a best way to monitor your AdWords competition? It's complicated, and anyone that gives you a one-size-fits-all list is just yanking your chain. I don't have all of the answers, and I am not going to pretend that I do. What I do have is a unique take on a piece of the process that might broaden the way you approach monitoring the AdWords field, or, as the title of this piece claims, increase your AdWords IQ.

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Google's Algorithm Downgrades Amazon & Shifts Other Retail Sites

How have the how major eCommerce sites fared on the Google SERP over the long haul? Rumor has it that some of the biggest players in online retail have suffered majorly in the rankings in the recent past. A notion, that as it turned out, is quite true .... Let's have a look at the data for e-commerce and all-around retail juggernauts, Amazon, Walmart, and eBay.

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SERP News: One Seriously Long Google Update & an Assortment of Feature Tests

A new year in the world of SEO is upon us. Breathe in that new and refreshing air. Can you smell it? The air of change is upon us. Change to rank on the SERP as one long, and I mean seriously long, Google update helped kicked the new year off. Not enough change for you? Not to worry, Google also released a slew of SERP feature tests that dominated the first month of the year. My, my! Aren't we off to a fast start?! Welcome to a new year, welcome to the SERP news for January 2018!

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The Forgotten Truth about Content Marketing

While most of the advice content marketers get revolves around topics such as how to promote on social media or choose the best content automation tools, we've in a way forgotten what it means to be a content marketer. The most basic truth is that content marketers are educators. Creating content means to teach. If a piece of content doesn't teach anyone anything, it's worthless. So how do you go about effectively educating?

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The Authoritative Guide to Google's Mobile Knowledge Panel

In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.

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Google Mobile Local Knowledge Panel 101

Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.

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How Volatile are Google's SERP Features?

Throughout 2017 we reported on what must have been nearly a dozen major SERP feature increases or decreases. These near-constant SERP feature gains and losses piqued my curiosity and made me wonder, just how stable are some of the most important features on the SERP? Is the perception that many features undergo significant fluctuations accurate? Just how volatile are SERP features likes Featured Snippets, Knowledge Panels, Local Packs, and AMP? 

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SERP News: A Powerful Google Update & Upgraded Featured Snippets

While we may be in the new year, we're not done with 2017 just yet. Google closed the year off on the SERP with a heavy hitting algorithm update and some of the most interesting SERP feature tests and upgrades that we've seen all year. Whether it was images in AdWords ads or more content inside Featured Snippets, Google capped the year off in a way that was anything but boring. 

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A Look Back at SEO in 2017

Another year in SEO has come and gone and it's time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of its own.

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From AMP to Algorithm Updates - Rank Ranger's 2017 SEO Industry Research

There were a lot of important changes and updates that had an impact on the industry in 2017. We're both honored and humbled to be a part of reporting and analyzing the big stories that affect the industry. With another year behind us, let's have a look back at some of the weightier findings we brought to the forefront in 2017.

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SERP News: From Featured Snippets to Ads - Google Shuffles Global SERP Feature Trends & Overhauls Product Search

November was one wild month on the Google SERP. Google's update to its ccTLD policy sent SERP feature trends into an international whirlwind. On top of that Featured Snippets saw a mobile loss while Knowledge Panels jumped off the charts. If that weren't enough, Google revamped product search on the SERP with what was nothing less than a strategic SERP feature strike force aimed at its retail rivals. This, and a deluge of SERP feature data changes and upgrades!

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How Google Plans on Dominating Product Searches

What would Google do just to siphon some product search volume away from its retail rival? How far would it go? What tactics would it resort to? With Amazon under no real threat of having its kingdom toppled, Google has taken dramatic action to make sure it expands its piece of the retail pie. What might surprise you is how Google's going about doing cutting itself a larger slice of the retail pie, right under your nose.

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Tracking Algorithm Updates in the RankBrain Era - Mistakes to Avoid {Case Study}

Month in and month out, industry news sources report on what seems to be a constant stream of rank fluctuation events. In such an environment, it's easy to become fixated on a website's single visibility spike (or hit) and attribute the site's fluctuations to a single algorithmic act and declare insight victory. But that's not how Google's algorithm updates really work. 

In this case study, I'll highlight why analyzing a site's fluctuations in relation to one specific update often creates an incomplete picture that discounts Google's overall algorithmic relationship to the site (i.e. get ready for some myth busting action).

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Google Alters SERP Feature Trends with International Domain Change

Accessing country-specific Google search results has been turned a bit on its head recently. When Google announced that you could not use a specific ccTLD to access a country's search results, international SEO underwent a dramatic change. Though, in typical Google fashion, accessing international search results was not the only thing to change. With the domain change, Google changed the data trends of some of the most important features on the SERP across the globe. Beyond the inherent interest in tracking such changes, these alterations present both new SERP feature trends as well as insight into the very domain-level change Google made in late October.

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How to See International Google Search Results without a VPN

At the end of October Google made a huge change that had an enormous ripple effect on international SEO. No longer can you enter a specific Google ccTLD in order to see how search results appear in different countries. Meaning, you can no longer enter a country-specific Google search engine URL into the browser with the hope of seeing the SERP for that country. Google is now showing you results for your location, no matter what. Thus, you would need a VPN in order to see Google SERPs from various countries... or do you? Here's how you can easily view Google search results internationally without using a VPN.

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SERP News: Google's Mobile First Index in the Wild & Booking Button Spreads

It's hard to believe another month has gone by. With a new month comes a new set of SERP news to sort through. The October SERP saw one of the year's biggest SEO story-lines move onto the next chapter while Google's recent revenue narrative continues to evolve. These newsworthy SERP scoops, plus a slew of SERP feature tests and changes, made October's Google SERP quite the provocative place!

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How to Track Rank for Google Top Stories

Where does a news publisher rank within Google's mobile Top Stories news carousel? Is the outlet's article the first card Google shows or the 15th? Tracking rank within Google's mobile News Box is not easy, but it is well worth it. If you're an SEO who is working with a news publisher, tracking rank within Google's mobile Top Stories carousel can really set you apart. Allow me then to show you how to best track mobile Top Stories rankings.

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The Future of Google's Revenue Strategy

Google's very own SERP features provide it with a subtly powerful way to supplement its traditional form of income, i.e. ads. In fact, there are some unique advantages to garnering income via SERP features that ads can't provide Google with. Such advantages could be why Google has bolstered those features that do currently, and may in the future, provide it with additional sources of revenue. In fact, I would be so bold as to say that in-feature revenue is the future of Google's monetization strategy. Here's why.

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Google SERP News: Algorithm Irregularities as the Sitelinks Search Box Disappeared

The September SERP was a doozy! The month was just downright interesting with Google throwing some real curve balls out there. Whether it was pushing an algorithm update or altering SERP feature trends, Google did not seem like its traditional self. On multiple occasions it seemed as if Google had shifted course a bit this past month. All I can tell you is, this one is going to be interesting.

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Understanding Google's Mobile SERP Strategy

Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the instances where Google diverges from its desktop SERP feature patterns, the search engine's entire stance on the mobile web slowly emerges. Working under the assumption that any mobile data divergence is purposeful and meaningful, mobile's unique SERP feature trends work to illuminate Google's overall relationship to the mobile SERP.

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Google Has Removed the Search Box Feature from the SERP

Dearly beloved we are gathered here today, on Google's very own birthday, to announce the departure of the Search Box SERP feature from the face of the earth. In less dramatic terms, Google has removed its Search Box feature from the SERP on both desktop and mobile. The removal is uniform, and as such, applies to every country that previously carried the feature.

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My Takeaways from brightonSEO September 2017

For those of you who could not make the recently held brightonSEO conference, I wanted to share some overall takeaways and highlight some of the sessions I enjoyed the most. The conference is massive, and obviously I did not hear all of the great speakers. As such, this is not some sort of definitive list, but rather a spotlight on the sessions I personally enjoyed the most during my first trip to the conference.

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SERP News: Google Flights & Hotel Reservation Features Mean Business

August made for quite the interesting month on the Google SERP. At first glance you might not think of August as being SERP spectacular. Don't be fooled however, amidst the multitude of SERP features tests and changes Google revealed a big card that gives us a nice look at what's in store for the future of Google's monetization strategy. Welcome to your ticket to the August SERP train. Hold onto your wallets because this is going to be a wild one!

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Ignite SEO - Knowing Google's Knowledge Panel

Take an in-depth look at the content available within Google's Knowledge Panel. See the significance of the prolific nature of mobile Knowledge Panels. Explore the Knowledge Panel within the always entertaining Ignite format. 

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The SEO Lounge - Moving You Past the Myths of Competition Analysis

Watch the SEO Lounge with Mordy & Joel who discuss some myths about competitor intelligence and clarify how to use competitor data to optimize your website.

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SERP News: HTTPS Spreads as AMP Spikes

After June's monumental algorithm update you might have figured that Google would lay low for a bit. Not so. The search giant merely shifted its focus from fine-tuning algorithms to adjusting the proportions of its SERP features. More than that, it would seem that Google took this lull in algorithm activity to bring some of its SERP features into the shop for a series of readjustments. 

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Can Google Really Fight Fake News? [Case Study]

It's the one story that Google would like to shake, but can't seem to, Fake News. With underlying ethical underpinnings that bring into question where Google's content responsibilities begin and end, along with the technical boundaries fighting fake news stirs up, the issue is in a way epic. Over time Google has released a series of statements, and even the announcement of a new project, all indicating it is on top of the Fake News faux pas. But are they really? After taking a hard look at how Google goes about broadcasting information media, that would be news to me...

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The Ultimate Guide to Google's Job Feature

The Google for Jobs feature is a massive conglomerate that is set to corner the online job listings market. Follow me as I show you how the new feature is set up, what it does, and why it is sure to be the go-to job search tool (I'll even throw in a bonus theory as to why this matters so much to Google).

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Guide to Google SERP Features - Ignite SEO Series

Get a better understanding of what Google SERP features are and why they are important to SEO in an easy to understand and visually focused way. Explore the world of Google SERP features within the Ignite format.

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SERP News: Google Update Targets Position 6 through 10

For the second month is a row, Google has rolled-out a significant algorithm update. Following a May 18th Google update, the end of June heralded in an update that just kept on going, and going... and by month's end still had not entirely run its course. As expected, the impact on rank was no small matter. Truth be told, this elongated algorithmic anomaly nearly eclipsed the rest of June's SERP news. Not to fear, it will all be covered here in the latest (and possibly greatest) edition of The SERP News.

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Latest Google Update Changes SERP Feature Trajectories

Google's recent update impacted more than rank. A series of Google's more prominent SERP features saw changes in their data paths during the update. Here we'll take a look at how Google tacked on SERP feature trajectory shifts onto its latest update. 

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Explaining Google's Latest Algorithm Update - June 2017

After a relatively considerable period of quiet, Google has rolled out its latest algorithm update. Not since October 2016 have we seen a Google update as long running, lasting five or more days. In this context, the current rendition of Google's ever-changing algorithm has a degree of esteem that is not common to all updates. Like its counterparts though, discerning the actual impact of the update on rank is intrinsically elusive. That is, determining the character of the update, as well as what sites in what positions were impacted is challenging. Allow me then to offer some context and a bit of understanding of what transpired, specifically what ranking positions were most impacted by this update.

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SERP News: Retail Sites Slip on SERP as Hotel Reviews Morph

Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that's exactly what happened last month on the Google SERP. To be sure, that's not all of the SERP news that's fit to print. The month of May also saw the introduction of a whole new way to approach Google reviews that could be a "ratings" game changer. Of course, the month was filled with your usual parade of tests and changes to Google's rainbow of SERP features.

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Google Hits Major Sites with May 18th Update

Recently, there has been some industry speculation that Google rolled-out an algorithm update circa May 18th. Indeed we tracked an increase in rank fluctuations on our Rank Risk index, indicating that an update was pushed over at Google. Making use of a unique SEO tool that we plan on bringing to the market in the upcoming future, we've determined that Google has hit some major sites within the retail and consumer goods industry that has shaken the rankings a bit.

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SERP News: HTTPS Dominates Results - AMP Falls off

Some big news on the Google SERP in the month of April. The month saw some interesting SERP feature milestones that included HTTPS reaching new heights and AMP in organic results taking its first real dip. Of course, there were also a few SERP feature tests, and even a new character whose SERP personality is yet to be determined. Thus, despite the fact that Google seemed to have taken a break from major algorithm updates, we have much to talk about and talk we shall.

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How to Balance Your Content Creativity and SEO

What's needed to develop catchy content is not always in-sync with the more technical considerations of SEO. As a content creator I often find myself straddling the fence and seeking resolution to this epic cosmic content conundrum. As such, I'm happy to share my pain in finding the right balance between SEO and content with you (light tips will be served). To do so, I'll explore a few common situations of content development tension that I personally find myself struggling with as I create content.   

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Getting a Fuller SEO & Marketing Picture with Cross Source Data

Not all data is equal, both quantitatively as well as qualitatively. Data is not merely the acquisition of statistical information. While obtaining such numbers and figures are important, it lacks the qualitative depth data can afford. In its essence, data helps paint a picture of health and performance, it is ironically holistic in nature. The question is how can rich data be accessed? How do we take data from being a linear experience to a holistic one that paints an overall performance picture? The answer is, cross source data.

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SERP News: A Powerful Google Update & SERP Feature Changes

Beware of the Ides of March! For sites that harbored low quality content, March 15th was something to be wary of. Due to a powerful Google algorithm update, March proved to be an eruption of SERP significant action. Combined with some interesting SERP feature shifts and tests, the March SERP has quite the story to tell.

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Why Google Goes All in with Its SERP Features

Why does Google invest so much time and energy into their SERP features? While of course the features improve the user experience, does that really explain why Google is constantly releasing a series of perpetual SERP features changes? There is simply way too much of an emphasis on SERP features over at Google to chalk their efforts up solely to "improved user experience." If so, why then does Google go to such lengths for the sake of SERP feature perfection?

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Google's Algorithm Update Fred - Part of a Larger Algorithm Picture

There has been a lot of Google algorithm update activity as of late, and it would be nice to get some perspective on what's been going on, as these algorithms can seriously impact your rankings. Now, as you may well know, Google has said it unleashes and roll-outs thousands of updates a year. However, the algorithm updates that have come out of Google recently seem to be weightier than usual, and it's important to realize that. So let's then take a look at the recent updates, including last week's roll-out that has become widely known as 'Fred', to see what these updates have in common. Perhaps we can even speculate as to what Google has in-store for the SEO industry.

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SERP News: Major Ranking Event, Ad & AMP Changes

It seems no month is spared significant SERP and SERP feature changes. February, was an exceptional example of the continuously evolving nature of Google's SERP. The simple fact that Google changed its PPC ad label for the second time in less than 10 months is testament to the fact that Google views its SERP as malleable, an ever-changing experiment.

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Case Study: Google Gives Mobile Carousel Preference to AMP Results

Google's AMP has been making a lot of noise on the SERP for a good while now. Most recently, and as we reported, AMP results have come to dominate Google's News Box on the mobile SERP. As it turns out, that's not all AMP is dominating these days. After a bit of research I've determined that Google is giving heavy preference when it comes to showing mobile carousels to organic AMP results. In this case study, I'll show you how some heavy-hitting and quite prominent websites are not showing up on the mobile SERP with carousels simply because they have not gone AMP.

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Guide to Understanding the Click Fraud Problem: A Trajectory for 2017 and Beyond

This past December the largest ad fraud scam to date was unearthed. Methbot, operated by a group of Russian hackers, was estimated to have sucked anywhere up to $5 million a day from the pockets of online advertisers. Is click fraud, a as general problem, as sensational as the plundering that was executed by Methbot? What precisely is the monetary significance of click fraud? How long has it been a problem? What is being done about it? Are we doing enough? Can we do enough? Simply, how old, big, and daunting is the problem of click fraud?

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How to Effectively Tell Your Success Stories

Each and every month you put a tremendous amount of time and effort into guiding your clients towards success. However, without effective communication with your clients, your efforts, noble and colossal as they may be, could be laid to waste. So then, what do you need to do in order to effectively communicate your success stories to your clients? What steps can you take to make sure that your client knows exactly how hard you've worked and how far you've taken them? What can you do to ensure that your best efforts are not wasted and ruined as a result of lackluster communication?

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SERP News: AMP Takes Over Google News Results

The first month of the new year began without much noise on the Google SERP. Perhaps the festive spirit that comes with the new year ran counter to the volatility and malleability that so often characterizes the Google SERP. Have no fear true believers, the SERP did show considerable activity as the month progressed, eventually evolving into one of the more dynamic months on the Google SERP.

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One on One with Alex Tachalova - Digital Olympus & the Role of Women in SEO/Digital Marketing

The Digital Olympus online conference gears up for its fourth installment on February 6th. This up and coming free conference series is masterminded by none other than digital marketer and frequent industry speaker, Alex Tachalova. In a one on one interview, Alex outlines how the Digital Olympus conference series has evolved and how it offers unique added value for those seeking to broaden their industry know-how. She'll also discuss the importance of gender equality within the SEO and digital marketing industry, as the latest conference is headlined solely by women in what has been dubbed as the "Female Edition" of the conference.

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AMP in Google News Results Skyrockets Globally

Back when AMP first entered Google's mobile News Box in early 2016, the faster loading, lighting bolt indicated, cards were a rare novelty. All of that has now changed as the number of AMP optimized news articles appearing within Google's Top Stories on mobile has skyrocketed across the globe.

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SERP News: New Google UI & SERP Feature Filters

Now that we've entered the new year, I guess taking a look back at December's SERP is a bit nostalgic. For those of you who eagerly let go of 2016 and quickly embraced 2017, I promise this post will not retroactively kill another beloved celebrity, nor will it make any mention of politics. This post will however fondly review some interesting changes to Google's SERP as December 2016 presented us with some important happenings.

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A Look Back at SEO in 2016

Well, it's been quite the year for the SEO world. Watching events unfold day in and day out, you almost forget just how significantly things have changed for those of us within the SEO community. Sure, there have been the sort of blockbuster breakthroughs (think Penguin 4.0 or organic AMP results). Still, a lot of the changes we saw in 2016 were brought in slow increments, piece by piece (just compare Google's Knowledge Panel as it is now to what it was a year ago). While there's no way to cover all of the significant changes 2016 has brought, I'll do my best to highlight the ones I think mattered most... and you might be surprised to see what made the list.

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How Voice Search Will Affect SEO

The vast differences in the language of voice search when compared to written search truly precludes dual optimization. There is no way simply using long tail keywords is going to bridge the linguistic divide as many in the SEO world have expressed. Unless Google can bridge the gap for us, creating content that meets the linguistic requirements of both search mediums is going to be rough. Don't believe me? Read on...

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SERP News: Knowledge Panel Goes Real-Time, Home Service Ads Guaranteed

It's interesting to see Google hone in on a specific SERP feature(s) in such a concentrated manner the way it did this past month of November. Couple all of the format changes and additions to SERP features with the removal of Notable Online and a bug that decimated SiteLinks globally, and you have yourself a really interesting month on the Google SERP.

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The Full History of Google's Penguin Algorithm

As Google's Penguin 4.0 update recently completed its rollout (according to Google), I thought I would take this opportunity to provide the complete history of this Google algorithm and its updates. Up until recently, an update to the Penguin algorithm was a very big deal (particularly for those penalized by it). Until the most recent version, the only time a site could recover from a Penguin penalty was when the algorithm underwent an update. Now Penguin operates in real time (more on that later), but the question is how did we get to this point?


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Why We're Getting SEO for Voice Search All Wrong

Voice search is the latest and greatest craze to hit the SEO world. If you've been keeping up on your SEO reading it's very likely that you may have come across some sort of article testing out some sort of voice search device, be it Google Home or Amazon Echo, etc. But with this latest phenomena to enter the search universe has come concern of how to optimize for the new search medium. Almost uniformly the SEO community has taken an approach for how to best optimize for a future that includes voice search, but what if we're all wrong? Just in case you were wondering, I think we're way off base here as an industry and in this two part series I'll tell you why.

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Rank Tracker Gets New Target Rank Feature

At Rank Ranger we like to think of ourselves as "inventors" who are constantly creating new ways to make our SEO software that much better. In addition to the completely new tools we roll out, we are continuously developing enhancements to our existing ones. As such, we are quite pleased to introduce our Target Rank feature, a new feature that we have added to our popular Rank Tracker.  

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Track Google Business Listings in Local Pack

Managing Google My Business listings for a business with multiple locations is no easy task. Now tracking rank for a business across multiple locations has gotten that much easier and it's no small deal. If you're running a campaign for a site whose business is spread across multiple geographic locations wouldn't you want to be able to track which locations are ranking in a Local Pack or if more than one location is ranking? Well, now you can!

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SERP News: Dramatic Decline in AdWords & Rising AMP in Europe

The month of October saw a dramatic decrease in AdWords appearing on the SERP for desktop searches while AMP appearances grew steadily in European countries. Although these developments were not as unsettling as the algorithm updates and rank fluctuations last month, these changes and others are definitely significant and worth following.

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Google Eliminates Notable Online SERP Feature

Making my way down the list of those features that are embedded within Google's organic results on our SERP Features Tool, I was shocked to see that Notable Online had made an abrupt and complete exit from the SERP stage.

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Google's Health Knowledge Panel: Benefits & Possible Damage

Recently, I wrote a post giving readers a virtual tour of Google's Health Panel. As a part of a series I'm writing on Google's Knowledge Panel, the main focus was on how the SERP feature functioned and what information it offered. In this post I will raise some practical and moral questions like "is the Health Panel good to have on the SERP, and if not, what justification is there for it appearing on Page One when searching for medical conditions?". These are legitimate questions considering that Google, no matter how you slice it, is at the end of the day offering Page One medical content that people will use to evaluate serious medical conditions. 


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The Complete Guide to Google's Health Panel

Out of the various Knowledge Panels none stands out more than Google's Health Panel, also known as Health Cards, also known as Dr. Google. In this installment of my "Knowledge Panel" series we'll explore just how prolific and unique Google's health feature is.

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SERP News: Multiple Algorithm Updates, AMP Enters Organic Results

The September SERP was action-packed to say the least. Just when all seemed quiet, Google rolled-out several algorithm updates, added a SERP feature to the mix, and took one out of the fray. Last month's SERP was anything but typical both quantitatively as well as qualitatively.

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The Potential Impact of Google's New Interstitial Penalty

Google's August 23rd announcement outlining a new and upcoming penalty on mobile sites employing interstitial ads had everyone talking. Just how big and how powerful are these ads and just how significant would a Google penalty on them be? Is Google about to penalize an under-performing peon or are they going after a golden Goliath?

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Google Algorithm Update Shakes Up Image Boxes & Rank

Try as they may to hide it, but on September 7th, Google began rolling out an algorithm update that had a serious impact on Page One ranking. The algorithm was broken into two phases over the course of a week and correlated to the drop off in Page One Image Boxes.

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Google's Penguin 4.0 Algorithm Update – What's New

After months of speculation and anxious anticipation, the latest incarnation of the Google's spammy website killing algorithm is upon us. But what does it all mean for you and your site? What makes Penguin 4.0 different than Penguin 3.0? What can you expect and how should you act now that Penguin has been updated and modernized.

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Tracking AMP in Organic Mobile Results

True to its word, Google has placed AMP pages within the blue organic results. As speedier pages with their lightning bolt icons begin to appear within organic links, our Mobile SERP Feature Tracker has been tracking their frequency. We are happy to announce that Rank Ranger is now monitoring AMP within both news and organic results on mobile.

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Why Did Google Remove 50% of Image Boxes From Page One?

Between September 13th and September 14th the SERP feature saw a more than 50% drop off in its Page One appearances. Such an unusual drop off left us wondering, where have all the images gone? Did they just fall off the face of the Earth? Did they get pushed down? Were they replaced with another feature? Were all Image Boxes affected or simply those that related to certain topics or categories?

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Keyword Planner is Altering Keyword Queries

The Rank Ranger team has discovered that Google's keyword research tool, Keyword Planner, is now altering search queries, presenting results that don't exactly match the initial search phrase. As a result, at times it shows results that not only don't match the query exactly, but may seriously deviate from the original intent behind it.

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SERP News: Mobile Friendly Retired, AMP is Here

August was a month with SERP news aplenty. In fact, last month had everything you could possibly want, hot summer days, the coming of the school year (a parent's best friend), and a multitude of SERP features coming and going. In any event, all of the news and happenings on the SERP last month made for quite a rich SERP experience, so without further adieu may I present to you the very much altered August 2016 SERP.

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Google's Success: 3 Winning Brand Marketing Strategies You Can Emulate

If Google is good at one thing (other than search of course) it's marketing strategy. Though you'll never see an ad for the king of the search engines, this query behemoth employs some of the most subtle, yet fantastically impressive marketing strategies out there. Strategies that you should definitely take a look at and work in your own marketing tactics. There's no need to reinvent the wheel when you can learn from the Grandmaster of subtle marketing.

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Google's Knowledge Panel – The Complete Guide

Knowledge Panel... just the name itself sounds smart. Join me then as we explore what this Google SERP feature does, how it functions on both desktop and mobile, as well as how it has recently evolved to offer an in-depth Google experience.

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How Advertisers can use Keyword Research to Perform Brand Analysis

Keyword research is a uniquely dynamic way to perform brand analysis and in the first installment of this blog series, you saw exactly how brands and content creators can take advantage of this far-reaching method. In this second part in the keyword research for brand analysis saga, we'll get into the heart of the matter by seeing how employing keyword research in this manner can change how advertisers approach their trade.

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Google Keyword Planner Limits Data - Problems Ensue

The SEO community has been abuzz with discussion about Keyword Planner's recent data restrictions that have deep implications for SEOs and digital marketers. Due to the significance of the data limitations Google has rolled out I thought it pertinent to update you as to the exact issue you may be facing and how to most effectively deal with it.

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Google's New Feature for the Rio Olympics

I love the Olympics and I'm the first to admit that I have Olympic fever. There's something about the Games that excites just about everyone even those who aren't regular sports fans. There's also something interesting happening on the Google SERP with the introduction of a "deep" knowledge panel about the Rio Olympics.

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How Brands and Content Creators can use Keyword Research to Perform Brand Analysis

Considering the broad economic value that brands can carry, performing thorough brand analysis is an essential and common business practice. As odd as it sounds, keyword research is a viable and potent way to perform brand analysis. For those of you who may be skeptical of the ability of keyword research to serve as a valuable tool to analyze brand power, allow me to demonstrate!

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SERP News: Google Rank & Mobile SERP Highly Volatile

Just in time for a SERP fluctuation frenzy, the newly released Mobile SERP Feature Tracker saw a seesawing series of SERP features over the course of July. Join me as I investigate what went up, what went down, and which SERP feature data trends on mobile corresponded to desktop.

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SERP News: Abounding SERP Feature Data Changes

As July began to truly set in with the passing of its first full week, Google SERPs around the world displayed some odd data patterns. Join me as I employ the ever potent SERP Features Tool to pull in last week's Google SERP features data from around the world in an effort to reveal the latest Google SERP fluctuation patterns.

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SERP News: SERP Features Shifts Abound

As June faded away what enduring SERP legacy did it leave behind? What SERP significance did the first two days of July bring with them? As always the SERP Features Tool is ready, willing, and able to help decipher the latest SERP data coming out of Google.

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SERP News: Featured Snippets Show in New Countries

SERP features continue on their path towards world domination as the SERP Features Tool shows an old feature in new countries. A familiar feature gets a face-lift and a new addition while Google pursues its medical degree. So without further adieu, may I present to you, last week's SERP.

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Google SERP News: Green AdWords Ad Tags Go Global

The green eyed monster of PPC makes its global appearance while the mobile SERP gets a taste of summer's scorching heat. With a SERP significant introduction and heat generating shifts, last week's SERP has an interesting story to tell. Lift the curtains, activate your SERP Features Tool, and let the music start to play as we venture off into the drama that was last week's SERP.

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Google SERP News: Featured Snippets Trending Up

Offering a SERP bounty of sneak peeks, surprises, and all around SERP treats, this Snapshot is not one to miss! While the SERP offered some interesting surprises, the SERP Features tool was reloaded to track new and powerful data. Dilly-dallying no further let's hop to it and get into the data (and closer to our sneak peek).

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Untwisting Twitter Terms: A Metric Trek

Our Twitter Analytics report is a powerful tool for monitoring your progress on the social media giant. But with terms like Replies Reach, Favorites Gained, and even Retweets Gained, it's no wonder why trekking through Twitter data can feel more like trudging through mud than skiing down a beautiful slope fancy-free. Not to worry, we're here to help take the mystery out of, and bring meaning to, those metrics that comprise your Twitter life.

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SERP News: Brand Names Added, Titles Truncated

As June rolled in and May ebbed away the SERP continued to change, evolve, and serve as Google's guinea pig. In this SERP Snapshot we have the distinct honor of welcoming in the month of June and saying goodbye to dear 'ol May. In what SERP shape did May leave us and where is June seemingly taking us? 

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SERP News: Local Pack & Answer Box Both Volatile

Over the past few weeks there has been an overabundance of volatility on the SERP. Whether it be major tests to the SERP's layout or hot risk levels on the Rank Risk Index, etc., the SERP has been anything but boring! Though not as dramatic as weeks past, last week provided us with some strange patterns as I dig deep into the SERP. 

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SERP News: Desktop & Mobile SERPs Converging

Yet another surging risk level spike as Google shakes up the SERP with a surprising test. Are things simply as they seem or is Google distracting us from the real story with bells and whistles? 

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SERP News: Big Rank Fluctuations, New SERP Layout Tests

The Rank Risk Index continued to be hot for the majority of last week (before finally cooling off). Did increased space between results on the SERP play a role? Could Google's test to the length of titles and descriptions on the SERP be a factor? What other tests to the SERP has Google rolled-out? 

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SERP News: Google Tested Black Organic Results

The Rank Risk Index rises off the charts. What was responsible? Was it the colorless organic results? Data dips in the features? Also, Ads in various countries show quite the interesting intertwining, coincidence? Take a tour of New Zealand's SERP and see what went up near the land down under. 

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SERP News: SiteLinks Prevalence Dropped, Ads Rose

Which SERP Feature was resurrected from the dead? Why did SiteLinks nosedive? How did the globe perform on the SERP for HTTPS? What were some overall SERP trends for April? In this Snapshot we wrap up SERP performance for April 2016.

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SERP News: Featured Snippet Appears in Spanish-Speaking Countries

Featured Snippets show in Spanish speaking countries, Local Pack goes off the deep end, and a plethora of SERP Features take an inverse twist to each other. Take a tour of last week's SERP situations as we uncover what went down (and up) on the SERP. 

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Hola! Featured Snippets Appear on Spanish Speaking SERPs

Features Snippets have spread across the Spanish speaking world, appearing in Spain, Mexico, Argentina, Chile, Colombia, Cuba, Dominican Republic, Ecuador, El Salvador, Venezuela, etc. 

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SERP News: In-Depth Articles Disappear, Ads Spike

Join me for a quick tour of the wide-world of SERPs with our weekly snapshot of trends, news, and data events related to Google organic search results and special SERP features.

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Turning Up the Volume: Rethinking the SEO Impact of Google AMP

Other than quicker load times and their appearance in a nifty carousel, do AMP pages have a deeper SEO impact? Are they applicable to 'non-newsy" sites? Are they to be regulated only to mobile pages, as funny as that sounds?

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Join Together! LinkedIn Now Available on the Insight Graph

The addition of LinkedIn to the available social analytics metrics that can be plotted on our Insight Graph provides the opportunity to trend and compare the effectiveness of social media marketing activities. In truth, LinkedIn has become a marketing giant of sorts, with over 400 million users how could it not be part of any marketing strategy?

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SERP News: Local Pack Dips, Featured Snippets in Europe

Join me for a quick tour of the wide-world of SERPs with our weekly snapshot of trends, news, and data events related to Google organic search results and special SERP features.

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AdWords Eagle Eyes: Ads Monitor Email Notifications

We are proud to announce our new Ads Monitor Email Notifications service that offers a simple way to be alerted of AdWords advertising displaying on page one of the SERPs for your brand and keywords, including your competitors' ads. Rising above the competition can seem to get harder with each and every passing day. Maintaining your advertising edge and marketing magic can mean the difference between being in the red or blue, but how do you stay on top of it all?

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Featured Snippets Come to Europe!

We've noticed a significant shift in the data on the Featured Snippets in the European countries of France, Belgium, Sweden, Denmark, Norway, Germany, and the Netherlands. While the frequency of their appearance in these European countries might not compare to Featured Snippet Goliaths like the United States or oddly enough Nigeria, this is significant news qualitatively as the Insight Graph data indicates.

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Google to Put More Weight on Mobile-Friendliness

In an effort to get everyone to make nice and play together well in the sandbox, Google is raising the mobile-friendliness stakes. Hoping for liberty and justice for all and in bringing device equality to the universe, Google announced it will increase the weight of mobile-friendliness on page ranking. Starting in May, Google will be adding more weight to its mobile-friendly algorithm upping the ante on the relationship between mobile-friendliness and SERP rankings.

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Facebook Gives Its Video Metrics a Long Overdue Facelift

Facebook revamps its video metrics to provide a more in-depth analytic picture. With its new features Facebook enables videos to become an even greater marketing force.

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A New Piece of the Pie: Google Analytics Pie Chart & Metrics

Comparing Google Analytics data just took on new meaning with the release of our Google Analytics Pie Chart/List widget. We’re excited to offer this new and innovate widget that will undoubtedly change the way you see and compare Analytics data.

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A Loud and Colorful Rebellion: Google Analytics Stacked Columns Widget

Getting a quick, user-friendly, and dynamic view of your Google Analytics data has never been easier… or this much fun! In a loud and colorful rebellion to dreary and overwhelming data, Rank Ranger is offering its new Stacked Columns widget to bring life to your analytics. We’re excited to launch this new tool that is sure to make evaluating your Google Analytics data more dynamic and more accessible.

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