Liraz Postan

Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.

Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?

The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.

I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.

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The digital world is growing at an alarming rate.

With each passing day, we find new and improved ways to grow our online businesses, such as off-page optimization.

One of the most effective ways to increase your online business is through backlinks.

In this beginner's guide to backlink tracking, I'll be sharing how to manage your backlinks effectively.

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Schema markup is one of the most underutilized aspects of SEO.

Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.

Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings. This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.

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Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.

As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.

Google's definition of a bounce is that it is a "single-page session."

What does that mean and how does it affect your site performance. In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.




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So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?

SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.

However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.

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Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

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When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.

There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.

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Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.

The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?

Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!

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Are you struggling to rank higher on Google even though you’ve double and triple-optimized everything under the sun? If you’ve mastered the content on your page the problem might be your off-page SEO... or lack of it. Let's get into what off-page SEO is and how can use it to bring your rankings up! 

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Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!

With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people. Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.

Here is everything you need to know about ASO!

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Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!

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If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 



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On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

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