In this episode, we welcome the fantastically fantastic Alli Berry of the Ascent to talk all about E-A-T - "Expertise, Authoritativeness, Trustworthiness.”
- The difference between expertise, authority, & trust
- How to build up your E-A-T profile for different types of YMYL sites
- Beyond the bio, how to build up your authorship credibility
Plus, we dive into some data on the latest Google Update, the June 2019 Core Update!