The In Search SEO Podcast


The In Search SEO Podcast 

 

Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 

Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes

 
 

In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:

  • How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
  • What Amazon's paid search strategy implies about the overall direction of the platform
  • How Amazon's use of search ads might impact competitor's ad budgets negatively

In Search [Episode 86]: White Hat Ways to Build Links!

Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!

  • Creative ways to build links and offer added value
  • How to think outside the box when it comes to link building
  • How to use niche level strategies to legitimately gain links

In Search [Episode 85]: The Art of Repurposing Google Reviews


GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!

  • How to repurpose your reviews in ways you never thought of
  • How to get smart with repurposing the right reviews at the right time
  • Where you should be showcasing your Google reviews and how to do it

Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea.

In Search [Episode 84]: The Ins and Outs of SEO for eCommerce Sites


The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:

  • From technical elements to content – what should eCommerce SEO focus on?
  • How changes in online shopping impact SEO for eCommerce
  • A look at structured data and Featured Snippets for eCommerce

Plus, we dive into the entity sites Google shows inside the Knowledge Panel!

In Search [Episode 83]: The Trials & Tribulations of Getting an eCommerce Blog Done Right


The wonderful Orit Mutznik joins the podcast to share her thoughts on what makes a commerce blog effective (and what doesn't):

  • Aim to sell or aim to inform, what are you really trying to do with a commerce blog?
  • How hard do you push your commerce content on your commerce blog?
  • What works, what doesn’t, and why so many commerce blogs are ineffective!

Plus, what makes a good SEO study good?

In Search [Episode 82]: Driving the SEO Conversation Forward - John Mueller Speaks!


The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:

  • How talking to search marketers of all levels impacts the SEO dialogue
  • Handling the problems of SEOs and the complications that come with it
  • On dealing with SEO controversy

Plus, we take a look at Google’s ability to update entities in a flash!

In Search [Episode 81]: Taking Your Local SEO to the Next Level


Mark Bealin joins the podcast to discuss how to differentiate your local SEO:

  • How to think strategically about local SEO
  • Why strategic local SEO beats out a more tactical approach
  • How links and reviews fit into the strategic mindset

Plus, we take a look at why the COVID-19 SERP seems to have stabilized!

In Search [Episode 80]: Are Google's Core Updates Working?


Lily Ray is here and she’s spinning out depth into Google’s core updates!

We get into:
  • The relationship between the core updates and E-A-T
  • Are the core update effective?
  • How should you approach Googles massive updates?

Plus, we talk about the mindset needed to create truly authoritative content!

In Search [Episode 79]: Chasing Google's Algorithm & SERP Feature Trends


The great Dr. Pete joins the podcast to share his experiences and thoughts on analyzing Google's updates and SERP feature trends:

  • Why analyzing Google's algorithm updates are even more complex than many think
  • Why SERP feature trends play an important role in SEO
  • How to understand Google by looking at what's changing on the SERP and in the algorithm

Plus, we look at how effective Search as Journey really is and how it can improve dramatically!

In Search [Episode 78]: Offering Your Clients SEO Metric That Instill Confidence


Steven Long joins the podcast to offer his insights on which SEO metrics make your clients feel secure (and to share some content wisdom as well):

  • What metrics should you be sending your clients?
  • How to smooth things over with new clients who have been burned by fake metrics
  • What works when creating content for a very niche local business?

Plus, Google's free product listings are putting the search engine between a rock and a hard place... here's why!

In Search [Episode 77]: A Fresh Take on FAQs for SEO


Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!

  • Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs?
  • How to craft your FAQs!
  • From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!

Plus, we look at CTR on the SERP when ranking above the fold vs below the fold!

In Search [Episode 76]: Mining Google Patents for SEO Gems


SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search!

We get into:

  • How to approach a Google patent
  • Why the information within patents is incredibly important to doing SEO
  • What trends the patents have revealed about what Google is looking for

Plus, Google just released something that’s set to change the content landscape… here’s why top-level content will die a horrific death by the SERP!



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