The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


In Search [Episode 35]: Winning on Both YouTube and on the Google SERP!


This week we welcome video marketer extraordinaire, Itamar Blauer who comes on to share his expertise on:

  • Tips, tricks, and general advice when optimizing your videos
  • Breaking down video creation barriers
  • How to get your videos to rank well on both YouTube AND on the SERP

Plus, why you should start thinking of EVERYTHING from an entity perspective!

In Search [Episode 34]: The Best Ways to Analyze Your SERP Competitors


This week we welcome Investing.com’s Igal Stolpner who joins us to shed light on search competition analysis:

  • How to know which competitors you should or should not focus on
  • How to qualitatively gauge a competitor’s threat level
  • How to be both innovative and effective when creating an SEO strategy based on your competition analysis

Plus, we look at how the length of Featured Snippets has changed and what that might mean for your site’s traffic!

In Search [Episode 33]: Fully Leveraging Google Posts (& Q&A Feature)


This week we are going local again with the most electric personality within the world of local SEO the great, the grand, the gifted Greg Gifford who comes to discuss:

  • From copy to images; how to optimize your Google Posts
  • How to use Google Posts to promote your business
  • What mistakes you should avoid when working with the Local Panel’s Q&A feature

Plus, we talk about the need for uniformity within the SEO industry.

In Search [Episode 32]: On the Health of Local Search


This week we have none other than the grandmaster of local SEO, Professor Maps himself, Mike Blumenthal to share his local SEO wisdom with us:

  • Do local marketers need to hop on the paid search bandwagon?
  • What is the real story with Google My Business monetization?
  • The role of reviews in local ranking

Plus, we take a look at how Google is further developing its Topic Layer.

In Search [Episode 31]: Black Hat SEO Beyond the Taboo


Today we speak with Glasgow’s most prominent SEO expert, the straight-talkin' Craig Campbell about the myths of black hat SEO:

  • Can black hat SEO techniques be effective if done properly?
  • Where are the lines between white hat and black hat SEO? Is black hat SEO's bad reputation justified?
  • Is it really "immoral?”

Plus, we look at a new level of customization on the Google SERP!

In Search [Episode 30]: How to Build Your E-A-T Profile


In this episode, we welcome the fantastically fantastic Alli Berry of the Ascent to talk all about E-A-T - "Expertise, Authoritativeness, Trustworthiness.”

  • The difference between expertise, authority, & trust
  • How to build up your E-A-T profile for different types of YMYL sites
  • Beyond the bio, how to build up your authorship credibility

Plus, we dive into some data on the latest Google Update, the June 2019 Core Update!

In Search [Episode 29]: The Right Language for the Right UX


Big time guest this week as we welcome Stoney deGeyter who shares his wisdom on the right language for the right UX:

  • Creating language to deal with Google’s multiple intent targeting 
  • The right language for the right UX for both traditional AND voice search
  • The role of UX within Google’s algorithm


Plus, we breakdown the mobile’s SERP’s new design… Are organic result favicons really a win for sites?

In Search [Episode 28]: How to Analyze & Approach Google's Algorithm Updates


The great SEO experimenter and innovator Dan Petrovic hits the airwaves with us to explore the deep dark depths of Google’s algorithm:

  • Is there something new brewing within Google’s algorithm?
  • Are Google’s confirmed updates a red herring that distract us from even bigger algorithmic changes?
  • What’s the best way to approach a Google update?

Plus, we look at rank stability trends over the past few years to see if maybe there is something deeper to Google’s recent "quiet” period!

In Search [Episode 27]: The Power of the Full Stack Writer for Your SEO & Marketing!


We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk about the ever-versatile full stack content writer.

  • The advantages of having a content generalist over a content specialist
  • How to find balance when writing any and all forms of content
  • How content marketers can compensate for a lack of topical knowledge

Plus, we analyze the implications of the announcements made at Google I/O 2019 and Google Marketing Live!

In Search [Episode 26]: How to Effectively Build Local Links

We speak to link building maven Garrett French all about local link campaigns:

  • How to target a local site for link outreach
  • Making even the blandest local business a linkable proposition
  • Making sure your local link campaigns are diverse and location appropriate

Plus, we take a look at the development of Google’s Topic Layer in the Knowledge Pane

In Search [Episode 25]: Mastering the Consumer's Search Journey with Intent Analysis

In this episode we talk to Jeannie Hill, the founder of Hill Web Creations all about intent & how it shapes the consumer's search journey:

  • The role of intent in the consumer's path towards conversion
  • Addressing consumer bias as part of the intent equation
  • The advantage of targeting intent gaps

Plus, we discuss the possibility of Google heavily monetizing Google My Business.

In Search [Episode 24]: Best Practices When Utilizing Google Ads Automation

Joining us is Zack Bedingfield of CallRail who shares his wisdom on all things automation inside of Google Ads:

  • What should you automate in your Google Ads campaigns? What shouldn’t you?
  • What automation works best for what Where is the future of Google Ads automation heading!

Plus, we talk about the long term impact of Featured Snippets on your site’s traffic.



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