The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


In Search [Episode 60]: Systematically Onboarding New SEO Clients


We sat down with the magnificent Heather Physioc to discuss how to get your clients on board with your SEO program:

  • How to get your SEO clients to invest more time into what you’re preaching!
  • The nitty-gritty details of what good client communication looks like!
  • How to get into your client’s head so that you know how to speak their language! Plus, BERT is back!

We pick apart Google’s segmented news carousels. What’s working, what’s not, and what’s really freaking interesting!

In Search [Episode 59]: How to Keep Your Intent Targeting... on Target


The great Jessica Levenson joins us to talk about how to actually doing what we say we ought to do when trying to create targeted content:

  • How to take the dream of targeted content and then actually write it
  • How to make sure your content actually aligns to your target audience
  • Where targeted content is heading as SEO evolves

Plus, we put Google’s relationships on the couch as the search engine has taken yet another entity understanding advancement!

In Search [Episode 58]: Can SEO & PPC Coexist?


The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:

  • Dispelling the myths about SEO and PPC as marketing opponents
  • How to create a unified approach to SEO and PPC
  • How SEO and PPC work together uniquely in specific verticals

Plus, everything and more of everything on Featured Snippet de-duplication.

In Search [Episode 57]: How Accurate Are Google's Results?


The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP:

  • Is Google living up to the hype? Does it consistently offer clear and nuanced results?
  • How’s that whole BERT thing working out at this point?
  • Where are the gaps in Google’s interpretation skills and what does that mean for your site?

Plus, we breakdown how Google uses its entity understanding and Story expansions for pure marketing genius!

In Search [Episode 56]: Getting Local SEO Competition Analysis Right


Cori Graft of Seer Interactive joins the show to talk about how to analyze the competitive field at the local level:

  • What metrics should you focus on when analyzing the local competition?
  • How to find, analyze, and track local competitors at scale!
  • What going beyond proximity means for your local competition analysis! 


Plus, we have the data! Jump into the data on the recent Jan 2020 Core Update!

In Search [Episode 55]: BERT & SEO - Getting the Story Straight


Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO:

  • Clear & understandable details on how the heck BERT actually works
  • The real story on how BERT’s implications will hit SEO
  • What better contextual conceptualization means for content

Plus, we take a look at how the very fabric of the SERP might be changing!

In Search [Episode 54]: What's Changed in the Quality Raters Guidelines & Why It Matters


It’s 2020 y’all and we’re kicking it off with a living legend. Jennifer Slegg chats it up with us about the Quality Raters Guidelines!

  • Why Google has changed its language around YMYL
  • The meaning of Google shuffling around its categorization of YMYL sites
  • The ever-controversial relationship between the Quality Raters Guidelines and Google’s algorithm

Plus, we jump into the crap people are saying about doing SEO in 2020!

In Search [Episode 53]: The Top Moments from The In Search SEO Podcast 2019!


From the nuances of E-A-T to when you should consider SEO automation to Fraggles to having a diverse professional background when doing SEO... these are our top 10 moments on The In Search SEO Podcast in 2019!

In Search [Episode 52]: Making Your Brand & Products Discoverable on Google & Beyond


This week we talk about being discoverable with the CEO of Directive Consulting, Garrett Mehrguth!

  • How to be discoverable by gobbling up as much market share as possible
  • Taking advantage of review sites for discoverability
  • Where Search fits into the discoverability picture

Plus, we take a look at the impact of the holiday season on the presence of PLAs on the SERP!

In Search [Episode 51]: Finding Content Marketing Opportunities


This week we talk content opportunities with the author of Marketing Now, as the one, the only David Bain joins us!

  • Where the emerging content opportunities lay
  • How to best utilize audio and video content
  • Unifying online and offline content

Plus, we talk about the impact of the November 2019 Google Local Update on Local Pack Rankings - get ready for a wee bit of data!

In Search [Episode 50]: Looking Back at SEO in 2019


Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!


  • Where we’re at with links, nofollow hints, news links, spammy links, and the future of links
  • Featured Snippet clicks, no clicks, more clicks - everything clicks in 2019 and how to move forward
  • The role of the Quality Raters Guidelines, links, and technical SEO in ranking now and going forward

Plus, what you can learn from Google when designing and creating content for your site!

In Search [Episode 49]: Grabbing Hold of Your Online Reputation with SEO


The great Ari Roth of Five Blocks joins us to talk about crafting your online reputation from an SEO perspective!

  • How to maintain control of your brand’s narrative using Search
  • Using the SERP to manifest your brand positively
  • Handling inaccuracies that impact your brand’s identity when they appear within a Google property

Plus, is Google evil? The Wall Street Journal seemingly thinks so! We pick apart their article and the industry’s peculiar response to it!



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