The In Search SEO Podcast

The In Search SEO Podcast 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 

Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


Four Warning Content Localization Flags to Be Aware with Isaline Muelhauser

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well.

In this episode, Isaline will share four content localization red flags, including:
  • Unusually low KPIs for a translated language
  • Receiving traffic from another country that's not in your target market
  • Translating keyword research
  • When customer support receives an unusual amount of requests in a translated language

5 Things You Need to Know About SEO On the Edge with Chris Green

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge.

The five tasks are:
  • Split testing   
  • Redirect management   
  • Bot access logging   
  • Sitemap building/management   
  • Injecting content

7 Tips for PPC and SEO to Work Together with Jay Ratkowski

How can you become more effective at SEO by working more closely with PPC?

In this episode, Jay will share seven tips to help SEO and PPC to work together.
The tips are:
  • Not viewing each other as competitors   
  • Common goals and taking credit for brand revenue   
  • Using SEO to reduce PPC costs   
  • Using PPC to test an SEO Strategy   
  • Landing page development 
  • Using dynamic search campaigns to find keyword ideas   
  • Keyword level SERP features from your rank tracking tool     

3 Types of Backlinks You Need to Build Right Now with Alexandra Tachalova

What link types are you actively trying to build your website right now?

Do you even differentiate between the different types of links that you build?

In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.

The backlink types are:
  • Links that bring SEO benefits     
  • Links that boost your authority     
  • Links that build brand awareness

Nine Ways the Google SERPs are changing with Gerald Murphy

How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

In this episode, Gerald Murphy shares nine ways the Google SERPs are changing. 

The nine ways are:
  • SERP-Less
  • Complex SEO behaviors     
  • SERP feature evolution     
  • Quality importance for ranking 
  • Integration of different engines on each engine   
  • Keyword/Query understanding   
  • Devices/Mobile   
  • Zero clicks   
  • Personalization

5 Steps to Generating Successful AI Generated Content

Is it really possible to create all of your content on an automated basis using AI?

In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated content.

The steps are:
  • Research, research research
  • Make an outline   
  • Use an AI writer to generate content   
  • Make a standard operating procedure (SOP) 
  • Optimize AI content with Surfer SEO

Zero Search Volume Keywords with Mark Williams Cook

Do you ignore zero volume keywords? If so, that could be a big mistake.

That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK. 

In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.

The tips are:
  • Forecasting with Zero Volume Keywords
  • Researching Zero Volume Topics
  • Planning Zero Volume Content
  • Discovering New Zero Volume Opportunities

Five Steps to Create a Harmonic Marketing Campaign Powered by SEO with Joseph Kahn.

Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how?

That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn.

Joseph shares five steps to creating a harmonic marketing campaign powered by SEO.

The steps are:
  • Keyword Intention
  • SEO Content
  • Email Campaigns   
  • Social Campaigns
  • CRM

5 SEO Site Migration Mistakes to Avoid with Sara Moccand

Have you ever been involved in a catastrophic website migration? Maybe you've been brought into a project to deal with the effects of a badly thought-through website migration.

In this episode, Sara Moccand shares five site migration mistakes to avoid.

The mistakes to avoid are:
  1. Poor planning
  2. Not testing redirects
  3. Not auditing the staging
  4. Migrating in a period of high demand
  5. Having the staging indexed

Six Steps to Effectively Build Topic Clusters with Begum Kaya

How do you go about building and honing topic clusters? And how do you measure their effectiveness?

In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic.

The steps are:
  1. Understanding topic clusters
  2. Understanding the benefits of topic clusters
  3. How to strategize your content clusters
  4. Mistakes to avoid
  5. Promotion and distribution
  6. Measure the impact

Four Ways to Determine Search Intent for a B2B Audience with Adriana Stein

How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent?

In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including:
  1. Streamline buyer personas
  2. Keyword research and clustering
  3. Keyword mapping   
  4. Create your content

5 Shopify SEO Tips with Iky Tai

What are the key elements of successful Shopify SEO?

In this episode, Iky Tai gives us five essential Shopify SEO tips.

The key elements are:
  • Collection or category vs product pages
  • Product page writing (don't copy)
  • Keyword cannibalization
  • Wise internal linking strategy
  • Common tech SEO issues

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