The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


In Search [Episode 66]: Getting the Scoop on Covering the SEO Industry News


George Nguyen joins the show to discuss what goes into covering the SEO news.

  • Does Google frustrate the news reporting process?
  • How to see past the facade and find the SEO truth
  • How to balance reader intrigue while not sacrificing your soul - tips on staying SEO objective no matter what!

Plus, 15 days of insane rank fluctuations! We dissect one the weirdest and most bizarre algorithm update patterns we’ve ever seen… and of course… tie it all back to COVID-19.

In Search [Episode 65]: The World of Google Search from the Lens of Confirmation Bias


We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!

  • How can confirmation bias both help and hinder your digital marketing efforts
  • How far can you push confirmation bias in your marketing without being unethical? Where are the lines?
  • How does confirmation bias impact our favorite search engine?

Plus, they’re here, they’re there… Google is spraying COVID-19 results around everywhere…. We dive into what’s happening, why it’s happening, and what it might mean for you!

In Search [Episode 64]: Life as an SEO Agency: The Ups, The Downs, The Ins and Outs


Rachel Slovin of Kahena Digital chats with us all about how to push your SEO agency and/or SEO team forward:

  • How to handle hard times while maintaining a growth trajectory
  • How to best allocate resources and teams and stay current so your team doesn't become stale!
  • And when times are good... how do you know when it’s time for your SEO team to grow?

Plus, we get into life under the weight of COVID-19 and some tips on working at home from two serial remoters… our own hosts!

In Search [Episode 63]: What to Do When Apps Steal Local Site Traffic


Amy Toman is here to chat about apps stealing your local traffic away!

  • What threat do on-demand apps pose to local search traffic?
  • Which niches are most susceptible to losing local traffic to apps?
  • How can local businesses recapture traffic lost to apps?

Plus, we dive into how rank tracking has changed and how you might want to reconsider how you monitor your rankings.

In Search [Episode 62]: Balancing SEO, Your Life, & Mental Health!


Special guest Kelly Stanze joins the podcast to talk mental health in the SEO sphere.

  • How to create a work/life balance
  • How to deal with the demands of an SEO life while struggling internally
  • What needs to change in the SEO world for there to be a better mental health environment

In Search [Episode 61]: How to Handle Bad Backlink Profiles


Super awesome, craft beer drinking, link profile analyzing guest for you today! Cass Downton is here to get your bad backlink profile expunged:

  • To disavow or not to disavow, of course, we asked that question!
  • At what point does Google say enough is enough when looking at low-quality links? What’s the deal with links and authority?
  • How links factor into the E-A-T equation!

Plus, if you want to avoid being clobbered by a core update, here are some content creation tips for you!

In Search [Episode 60]: Systematically Onboarding New SEO Clients


We sat down with the magnificent Heather Physioc to discuss how to get your clients on board with your SEO program:

  • How to get your SEO clients to invest more time into what you’re preaching!
  • The nitty-gritty details of what good client communication looks like!
  • How to get into your client’s head so that you know how to speak their language! Plus, BERT is back!

We pick apart Google’s segmented news carousels. What’s working, what’s not, and what’s really freaking interesting!

In Search [Episode 59]: How to Keep Your Intent Targeting... on Target


The great Jessica Levenson joins us to talk about how to actually doing what we say we ought to do when trying to create targeted content:

  • How to take the dream of targeted content and then actually write it
  • How to make sure your content actually aligns to your target audience
  • Where targeted content is heading as SEO evolves

Plus, we put Google’s relationships on the couch as the search engine has taken yet another entity understanding advancement!

In Search [Episode 58]: Can SEO & PPC Coexist?


The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:

  • Dispelling the myths about SEO and PPC as marketing opponents
  • How to create a unified approach to SEO and PPC
  • How SEO and PPC work together uniquely in specific verticals

Plus, everything and more of everything on Featured Snippet de-duplication.

In Search [Episode 57]: How Accurate Are Google's Results?


The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP:

  • Is Google living up to the hype? Does it consistently offer clear and nuanced results?
  • How’s that whole BERT thing working out at this point?
  • Where are the gaps in Google’s interpretation skills and what does that mean for your site?

Plus, we breakdown how Google uses its entity understanding and Story expansions for pure marketing genius!

In Search [Episode 56]: Getting Local SEO Competition Analysis Right


Cori Graft of Seer Interactive joins the show to talk about how to analyze the competitive field at the local level:

  • What metrics should you focus on when analyzing the local competition?
  • How to find, analyze, and track local competitors at scale!
  • What going beyond proximity means for your local competition analysis! 


Plus, we have the data! Jump into the data on the recent Jan 2020 Core Update!

In Search [Episode 55]: BERT & SEO - Getting the Story Straight


Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO:

  • Clear & understandable details on how the heck BERT actually works
  • The real story on how BERT’s implications will hit SEO
  • What better contextual conceptualization means for content

Plus, we take a look at how the very fabric of the SERP might be changing!



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