The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts couldn't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your hosts, Mordy Oberstein & Kim Ragones, bring you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes

In Search [Episode 19]: Moving Beyond the Cliches of Enterprise SEO

Today we smash enterprise SEO cliches with all-star expert Eli Schwartz!

  • Going beyond writing more content... how enterprise sites should think about content creation
  • The issue of user intent facing enterprise sites
  • What brings true efficiency to an enterprise SEO team & how they can best allocate limited resources!

Plus, we discuss large-scale increase to mobile Image Thumbnails!

In Search [Episode 18]: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

In this episode we hear from content and SEO expert Carolyn Lyden as we get into content strategy:

  • Thinking about brand identity when setting up content pillars
  • How to best target users with your content while keeping a dash of inner creativity alive!
  • Learn a great way to create harmony between your content and SEO teams!

We’ll also have a look at the most recent Google Update and some new SERP feature trends data.

In Search [Episode 17]: Influencer Marketing with an Eye on SEO

This week we speak to the internationally renowned Shane Barker all about influencer marketing and how it intertwines with SEO:
  • How influencer marketing can impact your SEO efforts
  • Engaging in meaningful influencer marketing all while staying entirely white hat
  • Staying on target with your influencer marketing for strong SEO

Plus, we weigh in on Google using CTR when looking to rank sites!

In Search [Episode 16]: The Increasing Importance of Mobile Page Speed

In this, our 16th episode, we talked with Stephen Alemar and Russell Jeffrey of Duda all about site speed and mobile UX:

  • Why site speed and mobile UX are more important than ever!
  • Where does mobile page speed and UX sit on the SEO totem pole?
  • Has AMP faded out of relevancy? Was it ever really relevant?

In Search [Episode 15]: Local SEO - Proximity, Reservations, & Voice Search Monetization!

This week we talked to the king of Local SEO SERP features the one and only Sergey Alakov!

  • What role does proximity play when optimizing for local intent?
  • Will Reserve with Google become a must for local businesses?
  • Why might local be the optimal way to monetize voice search?

Plus, where do the richest SEO insights lay, Google updates or the Quality Rater Guidelines?

In Search [Episode 14]: Entity Indexation and the Future of Google Search

This week SEO guru Cindy Krum joins the podcast to discuss how mobile-first indexing might have more to do with entities than mobile! Go deep into some heavy SEO theory as Cindy shares how Google's focus on entities changes everything from how Google crawls the web to how Google is creating a more universal understanding of entities!

In Search [Episode 13]: How Small Brands Can Win the Keyword War!

This week the CEO of the ClickGiant SEO agency, Jerry Cahalan, comes on board to discuss keyword and content strategy for small and mid-sized brands:

  • What can these brands do to win the keyword war?
  • Where should their focus be?
  • How can small & mid-sized brands ensure their keyword research produces relevant content?
  • How do you best measure your progress here?

In Search [Episode 12]: How You Can Leverage Google's Local SERP Features

In this episode we talk to Brodie Clark and delve into how businesses can best take advantage of Google’s Local SERP features:

  • How can a business best leverage some of Google’s latest updates to the Local Panel and Local Pack? 
  • Should you opt-in to the message feature in the Local Panel? 
  • How can you capitalize on Google Posts and to what extent? 
  • How should brands go about product placement in the Local Panel? 
Also, we look at some new and exclusive data on hotel local packs!

In Search [Episode 11]: How You Can Compete with Big Brands on the SERP!

This week we interview Andrew Optimisey and get his take on what small brands can do to compete on the SERP:

  • What role does a unique selling proposition/point play when competing with a multinational brand?
  • How can you keep up with the link building of big brands?
  • Where does technical SEO fit into brand competition on the SERP?

In Search [Episode 10]: How to Uncover User Intent & Who's Responsible for Confirmation Bias?

This week on the podcast our hosts focus on both user intent and confirmation bias. Specifically,

  • Determining Google keyword intent: 3 easy steps to getting a solid intent understanding Google or users?
  • Who’s responsible when it comes to confirmation bias? 

In Search [Episode 09]: Where Do We Stand with SEO After 2018?

This week our hosts Mordy Oberstein and Jacqueline Harkam reflect back on SEO in 2018:

  • What were the three most important developments in SEO during 2018?
  • Where is SEO heading in 2019?
  • How did voice search stack up over the course of the year?

In Search [Episode 08]: Another Major Google Ads Shift & Google Goes to Congress - What Should Have Happened!

In Episode 08 of the In Search SEO Podcast our hosts Mordy Oberstein & Jacqueline Harkham explore: 

  • Big Google Ad and PLA swings (again)! What's going on? 
  • Google goes to Washington but did anything come of it? 
  • What happens when SEO theory becomes a reality for booking sites? 
  • Is blogging still worth it?!





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