Analyze the Value of Social Engagement in Insight Graph
October 30, 2015 |
If you've been searching for that final piece of the puzzle to help you tell your social media success story, I've got great news for you! In addition to the launch of an awesome variety of colorful Social Analytics reports containing rich metrics from Facebook, Twitter, YouTube, LinkedIn and Instagram, you can now create Insight Graphs with a blend of social media account data too. For example, perhaps you'd like to show your client the affect that social media marketing on Twitter and Facebook has had on site traffic...
The Insight Graph you see above was made possible thanks to the addition of Social Analytics as a data source. Simply select a type (e.g., Facebook Twitter, YouTube or Instagram) and a list of available metrics populates. In the case of Facebook
you can choose from New Likes, Page Check-ins, Fans, Impressions, Stories and
Views, People Engaged, Post Clicks, Impressions and Reach, Total Reach
You can add multiple metrics from the same social channel or blend metrics from different channels in the same graph.
Twitter Insight Graph
Choose from Twitter
KPIs such as Tweets, Retweets, Replies, Favorites Gained, Retweets Gained, Mentions (plus Mentions: Reach, Replies, Replies Reach, Retweets & Favorites), and Lifetime Followers, Following, Favorites, Tweets and Lists
YouTube Brand Channel Performance
metrics include Likes, Comments, Dislikes, Earnings, Estimated Minutes Watched, Favorites Added, Favorites Removed, Shares, Views, Subscribers Gained, and Subscribers Lost
Instagram Image & Video KPIs
Graph and monitor trends in Instagram
Followers, Following and Total Posts
Share Social Media Marketing Results
Combine social analytics Insight Graphs and reports, add a custom cover page and schedule PDF reports
to be delivered automatically to multiple email addresses. Or for online interactive reporting you can add them to a white label Client Dashboard
The beauty of the Insight Graph is that you can make each graph uniquely yours by selecting from a designer color palette, a variety of chart types and extensive set of marketing performance metrics. If you happen to create a masterpiece that you're especially proud of, we hope you'll export it to an image or PFD file and send it to customer service so we can admire it as well.