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Campaign SEO Monitor



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Use the SEO Monitor to conduct in-depth analysis of the top 20 SERP competitors for each campaign keyword and search engine. The SERP Change report provides a daily SERP snapshot with title and description, landing page(s), SERP indicators, and rank positions for the selected keyword for up to 20 competitors.

Clicking on a Change Type highlights the change in the SERP display since the previous ranked date, for example, a competitor may change their landing page title and/or description, or Google may have ranked a different landing page and/or included a different SERP feature or removed one that previously displayed. 



Location: Reports > SEO

 


Competitor Analysis with SEO Monitor

             
 

SEO Monitor



Rank Trends Graph

 
Keyword Competition Analysis
Based on the selected report options, this graph displays the rank trend for 1 keyword on 1 search engine for the last 30 days, for the top 5, top 10, top 15 or top 20 competitors.
Top 10 Competitors detailed in hover over list and interactive legend
In this example, we have set the graph to display the top 10 competitors for 1 keyword on Google USA, selected the Earth Tones color palette, and enabled the Combined Metric Hover setting to display all competitors and their rank positions for the date we hovered over.

 
SEO Monitor displaying top 10 competitors with legend
In the above graph you may notice that on several dates there isn't a line representing the number 3 or 4 position, this is because one of the sites that is in the number 1 or number 2 rank position was also ranking for position 3 or 4.

Below the graph, the Legend button has been clicked to enable the display of a legend detailing the URLs and the graph color that represents each.  You can toggle the display of rank trend for a specific domain on or off by clicking the domain URL.


Competitor SERP Changes

 

Monitor and Analyze Changes in SERP Results per Competitor
An actual SERP snapshot for each competitor's ranking of the selected keyword is provided and includes:
  • SERP title
  • Landing page URL
  • Meta Description text as it displayed in the search results
  • Google SERP features (if applicable)
  • The Rank position of the search result

Competitor SERP Changes

To the right of the SERP Snapshot is:
  • Rank Date(s)
  • Additional positions that the keyword ranked for on that date (if applicable). Clicking on a position number reveals the SERP snapshot for that rank.
  • Change Type: the type of change that occurred in the SERP between the rank date and the previous rank date. Clicking on a change type highlights the change.


SERP Changes Highlighted

 
A Period Visibility score is provided for the 30-day period comparing the strength of the site vs. the competitors in terms of top 20 rank occurrences.

Analyze Day to Day SERP Changes
Click on a Change Type (e.g. Description, SERP Indicator, etc.) to highlight the change between the rank date and previous date.  

competitor SERP changes


Multiple Keyword Rank Positions

 

Multiple SERP Positions for the same Keyword on the same Day
The Competitor SERP Changes report is interactive and provides options for discovery of the title, link, description, SERP features and multiple rank positions for the tracked keyword on the selected search engine. In this example the keyword has ranked in positions 2 and 3 for different landing pages on Nov 1st, and for positions 3 and 4 on Oct 28th.
 
SEO Monitor displaying multiple keyword rank positions for 1 site


Report Options

 

Select a campaign keyword to base the competitor report on and click the Search icon


select a keyword for competitor analysis


Display settings custom report title

Display Settings

  • Custom Report Title (optional): displays at the top of the report
Display settings custom report title

Keywords

  • Select a keyword to analyze
select a search engine

Search Engine

  • Select the search engine to be used for competitor comparison
select number of results

Chart Settings

  • Select to display the top 5, 10, 15 or 20 competitors in the chart that displays at the top of the report
select metric hover setting

Metric Hover

  • Select Single Metric to view 1 website at a time while hovering over the chart
  • Select Combined to view all websites when hovering over a single date
  • Select the Color Palette that you want applied to the Competitor Rank Trends chart


Click the Apply Changes button




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