Performance Summary Widget
The Performance Summary provides a quick visual overview of a campaign's rank distribution, visibility and traffic and is a great visual tool to use at the top of White Label PDF reports
Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however the default settings will show the average of all keywords across all search engines being tracked in a campaign.
The website Traffic graph displays traffic for the selected time period - if Google Analytics data is available for that time period. To view this graph, Google Analytics must be configured correctly (please refer to our Google Analytics integration documentation
The Performance Summary includes a Rank Distribution table, Visibility graph and Traffic graph.
The Rank Distribution report displays detailed rankings for the selected keywords that rank for the website on the selected search engines in the first through 5th pages of the SERPs.
The Visibility Score takes into account
all tracked keywords for a particular campaign for the selected search
engine(s) and, therefore, differs from the Rank as it is not specific to
a keyword, but rather an average score of visibility for the website. Hover over any point in the graph to view the visibility score for a specific date.
The website Traffic graph displays traffic for the selected time period
providing Google Analytics data is available for that time period. Hover over any point or number in this interactive graph to view the number of visits on any date.
To view this graph, Google Analytics must be configured correctly (please refer to our Google Analytics integration documentation
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select Add to Web Dashboard
2. Select the Dashboard
3. Select the Dashboard Page
that you want the report added to
4. Click the "Go to Dashboard
" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the Report Options
section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save