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Portfolio Campaign Details Report



Use the Enterprise Portfolio Report to view the creation date, name, URL, number of baseline keywords and current number of keywords, number of baseline search engines and current number of search engines being tracked for all campaigns in your account.   

This report is available in Enterprise accounts after the 5th of every month, displaying the previous month's data.

How is Baseline determined?
For keywords and search engines, baseline equals the number on the day the campaign was created in Rank Ranger.

Campaigns Detail Portfolio Report
 

 

Screenshots

 
Portfolio Report - Campaign Details

Creation date, name, URL, number of Keywords and Search Engines for all campaigns in your account.
 
Campaign Details Portfolio Report



Portfolio Report Options

Enter Custom Report Title

Date

  • Select Month and Year
    Compare to Past allows you to compare the data to a previous time period, including:
    • Previous Period
    • Same Time Last Year
    • Baseline
    • Custom Date
Enter Custom Report Title

Custom Report Title

  • Enter a custom title to display at the top of your report (optional)
    This title will also display in your PDF reports, both at the top of the report and within the table of contents.
Campaign Details

Display


  • Trend Chart: enable display of a monthly trend chart at the top of the report
  • Metric Total: enable display of a section containing the totals for the selected campaigns. This includes the number of campaigns, keywords, keywords ranking on Page 1, Page 2 & Page 3, average rank, visibility score, traffic (all), new users, traffic (organic), new users (organic), traffic (paid) and new users (paid)
  • Target Values: enable to allow setting of Target Values (e.g., goals) for various performance fields in the report

Campaign Details


  • Create Date: the campaign creation date
  • Campaign Name
  • Campaign URL
  • Keywords # (Baseline): the number of keywords added during campaign creation
  • Keywords #: the number of keywords as of the last day of the report month
  • SEs # (Baseline): the number of search engines added during campaign creation
  • SEs #: the number of Search Engines as of the last day of the report month
Select Total Page Rankings Metrics

Total Page Rankings

All current page rank data in this report is based on the last day of the report month

  • Page 1 (Baseline): the total number of campaign keywords ranking on Page 1 of the SERPs on the day the campaign was created.
  • Page 1 (Current): the total number of campaign keywords ranking on Page 1 of the SERPs (as of the last day of the report month)
  • Page 1 (Change): the percentage of change between the Baseline and Current number of keywords with Page 1 rank.
  • Page 2 (Baseline): the total number of campaign keywords ranking on Page 2 of the SERPs on the day the campaign was created.
  • Page 2 (Current): the total number of campaign keywords ranking on Page 2 of the SERPs (as of the last day of the report month)
  • Page 2 (Change): the percentage of change between the Baseline and Current number of keywords with Page 2 rank.
  • Page 3 (Baseline): the total number of campaign keywords ranking on Page 3 of the SERPs on the day the campaign was created.
  • Page 3 (Current): the total number of campaign keywords ranking on Page 3 of the SERPs (as of the last day of the report month)
  • Page 3 (Change): the percentage of change between the Baseline and Current number of keywords with Page 3 rank
Select Average Rank metrics

Average Rank

  • Baseline: the average rank of all campaign keywords on all search engines tracked in the campaign on the day the campaign was created
  • Total: the average rank of all campaign keywords on all search engines tracked in the campaign on the last day of the report month
  • Change: the percentage of change between the Baseline and Current Average Rank
  • Search Engines: the average rank change percentage for each search engine that the campaign keywords are being tracked on
Select Visibility Score details

Visibility Score

Visibility Score is based on the position of ranking keywords and average search volume

  • Baseline: the visibility score on the day the campaign was created
  • Total: the visibility score on the last day of the report month
  • Change: the percentage of change between the Baseline and current total visibility score
  • Search Engines: the visibility score change percentage for each search engine
Select Google Analytics Traffic totals

Google Analytics Totals

Requires Google Analytics integration

  • Traffic (Baseline): traffic for the calendar month based on campaign creation date
  • Traffic (Current): traffic totals for the report month
  • Traffic (Change): the percentage of change between the Baseline and Current Traffic
  • New Users (Baseline): the number of new users reported for the calendar month based on campaign creation date
  • New Users (Current): the number of new users during the report month
  • New Users Change: the percentage of change between the Baseline and Current user totals
  • Direct Traffic: the number of sessions resulting from a user entering a direct link to the site (e.g., typing or via a bookmark)
  • Referral Traffic: the number of sessions involving a referral link from another site.
  • Bounce Rate: the percentage of single-page visits (i.e., visits in which the user left the site from the same page they entered on without clicking deeper)
  • Goal Completions: the number of times users completed all the elements of a particular goal defined for the site in Google Analytics
  • Goal Value: the total value of completed goals based on the value assigned to each goal in Google Analytics.
  • Transactions: the number of completed transactions.
  • Revenue: the total value of completed transactions.
Select Google Analytics Organic Traffic data

Google Analytics Organic Traffic

Requires Google Analytics integration

  • Traffic (Baseline): organic traffic for the calendar month based on campaign creation date
  • Traffic (Current): organic traffic totals for the report month
  • Traffic (Change): the percentage of change between the Baseline and Current Organic Traffic
  • New Users (Baseline): the number of new users from organic search for the calendar month based on campaign creation date
  • New Users (Current): the number of new users from organic search during the report month.
  • New Users (Change) - the percentage of change between the Baseline and Current Organic User totals
Select Google Analytics Paid Traffic data

Google Analytics Paid Traffic

Requires Google Analytics integration

  • Traffic (Baseline): paid traffic for the calendar month based on campaign creation date  
  • Traffic (Current): paid traffic totals for the report month
  • Traffic (Change): the percentage of change between the Baseline and Current Paid Traffic
  • New Users (Baseline): the number of new users generated from paid traffic for the calendar month based on campaign creation date
  • New Users (Current): the number of new users generated from paid traffic during the report month
  • New Users (Change): the percentage of change between the Baseline and Current Paid New User totals 
Select Search Console (Webmaster Tools) metrics

Search Console (Webmaster Tools)

Requires Google Search Console integration

  • Queries (Baseline): the total number of search queries that returned pages from the campaign's primary domain for the  calendar month based on campaign creation date
  • Queries (Current): the total number of search queries that returned pages from the campaign's primary domain during the report month
  • Queries (Change): the percentage of change between the Baseline and Current Queries
  • Impressions (Baseline): the number of times pages from the campaign's primary domain appeared in search results for the  calendar month based on campaign creation date
  • Impressions (Current): the number of times pages from the campaign's primary domain appeared in search results during the report month
  • Impressions (Change): the percentage of change between Baseline and Current Impressions
  • Clicks (Baseline): the number of times a user clicked the campaign's primary domain's listing in search results for a particular query for the calendar month based on campaign creation date
  • Clicks (Current): the number of times a user clicked the campaign's primary domain's listing in search results for a particular query during the report month
  • Clicks (Change): the percentage of change between Baseline and Current Clicks
  • CTR (Current): the current click through rate
Portfolio Report Campaign Selection

Campaigns

  • Both Industry and Profile menus allow quick selection from a predefined list. To add or edit these items open the campaign's General Settings  > Advanced Settings screen and add/edit industry or profile settings
  • Select the Campaigns from the list to include in the report
Portfolio Report Campaign Selection

Users

For this report, Users are the campaign managers that are assigned in the Campaign General Settings > Advanced Settings screen.
  • Select the Users from the list to be included in the report



Apply Changes

  • Whenever you make changes to Report Options you must click the Apply Changes button in the left sidebar in order for those changes to be saved.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Enterprise Account Features


Designed for marketing professionals who manage major brands or large numbers of clients, Rank Ranger Enterprise provides scalable access for teams, ensuring that everyone has the tools they need to be successful.

In addition to our standard plan features, Enterprise plans include:


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