Every once in a while, 'rank tracking' will enter the SEO conversation in a serious way. It can be some sort of study that relates to rank position or one of Google's many changes but whatever the catalyst, rank tracking is one of those SEO topics that rears its head with some regularity. The problem with rank tracking is that we tend to relate to it as an entirely automated process. So, leave it to the guy who works for an automated rank tracking tool to show why and how tracking rank properly means looking beyond automation per se.
It's obvious, Google is no longer a search engine. Rather, Google is all about offering answers and guiding users on their search journey. That's why Google has evolved into an "answer" or "discovery" engine, right?
I used to think the same thing. Until I realized Google isn't an answer engine, it's not a discovery engine... or any other catchphrase that focuses on Google offering content directly to the user and discouraging clicks.
For Google, it's all about "authority."
Here's why Google is, in reality, an authority engine & why getting this right actually matters!
As a result of COVID-19 there are a significant number of changes to the SERP, to Google My Business listings, to Google Ads, etc., that arise from the current pandemic. So we'll get to that.
At the same time, Google has made other serious changes to the SERP including the migration of right-side Featured Snippets and the release of stricter FAQ markup guidelines. So we'll get to that as well.
This is the April 2020 edition of the SERP news.
There's a lot of advice out there on how to recover from and even prevent your site from being hurt by one of Google's core updates. Some of the advice is pretty good... some of it is a bit cliche. So let's go down the rabbit hole a bit by analyzing the data on the core updates, some site-level patterns that the updates have produced, and what you might want to consider for your site as a result.
Here's a data-packed (yet holistic) look at what you can do to prevent ranking and traffic losses at the hands of a core update.
You really don't want to give a potential consumer an excuse not to trust you. This makes knowing what shows on the SERP for your brand extremely important. Nothing can be worse for brand trust than a branded query that yields negative sentiment.
With that, I am both happy and proud to present Rank Ranger's new Reputation Management Rank Tracking Suite designed specifically for tracking brand sentiment on the SERP!
When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.
There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.
That's how you might describe the February SERP, particularly the unconfirmed update that hit mid-month. With reversal upon reversal, the rankings resembled the sort of discombobulated u-turn a 16-year-old would make on their way to failing their driver's test for the umpteenth time. Throw on such SERP spectaculars like new entity pairings and a new multi-image carousel for Google Posts and you have yourself a month of SERP changes to remember.
This is the March 2020 edition of the SERP news!