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Ads Monitor Email Alerts



Alerts can be set up that trigger email notifications when competitive AdWords display on Page One in the search engine results.

The Ads Monitor requires that keyword groups be created through the use of keyword Tags, learn more...

Settings are located in the Tools > Email Notifications section of Rank Ranger.


Ad Monitor report
 


Ad Monitor Email Report

 

Ad Monitor Report

Email notifications include the Campaign Name and primary URL, along with page one AdWords reports for each keyword in the defined tag group. In this example, the ad copy and its position on page one (e.g., top or bottom of the page ads) for the keyword "gift cards" is displayed for each competitor's ad. 

Email notification of Google AdWords competition



Ads Monitor Report: Multiple Keywords

Multiple keywords are included in this example because several Tags were added to the alert that triggered the report, and some of the Tags scored more than one keyword with page one ads.  

Google Ads Monitor email notification
The Ads Monitor that produced the above report was created using the following Tag Groups and Tag Options:
     kitchen: range top,kitchen: kitchen electronics,kitchen: tableware,kitchen: ovenware,kitchen: wine 

The Tag Group is kitchen and Tag Options are:
  • range top
  • kitchen electronics
  • tableware
  • ovenware
  • wine
Tags are applied to Keywords (in the Campaign Settings > Keywords screen) and based on the Tag Group selected in the Ads Monitor alert, RangerBot tracks the Ads on SERP One for the Keywords in the specified Tag Group.  

In the above example, the Tag Group kitchen:wine contains keywords: wine cellar and wine refrigerators, and because both keywords produced page one ads they are both listed in the Email Notification.   On the other hand, the Tag Group kitchen:tableware contains keywords: cutlery, dinnerware, flatware and glassware, but only the keyword flatware produced page one ads on the day of this report. So if an Ad only displays in the search results for one of  keywords in a Tag group, the Ads Monitor still reports it because the alert is based on the Tag - and Tags can be applied to more than one keyword.


Ads Monitor Alert Settings

 

Tags

Ads Monitor operates based on Tags, so Keywords must have Tags assigned.  Tags can be efficiently created and used across multiple campaigns by using Tag Manager.  Tags can also be individually created and added to keywords in the Campaign Settings > Keywords screen or Bulk imported (please refer to Keywords screen instructions).


Keyword Tags



Ads Monitor List

All the Ad Monitor alerts that have been created in an account display on the Add-Ons > Email Notifications screen. To create a new alert, scroll down and click the Add Alert button.  

Ads Monitor notification status

Create an AdWords Alert

After clicking the Add Alert button on the Add-ons > Email Notifications screen, complete and submit the Ads Monitor form.  AdWords alerts can only be created by someone who is logged in as the account administrator.

Create an Ads Monitor alert

  • Enter an Alert Name - this displays in the Ads Monitor list on the Email Notifications screen.
  • Enter the Email Address you want the alert sent to.
  • Select the corresponding Campaign.
  • Select a Google Search Engine.
  • Enter the Keyword Tag(s) - either an individual tag or if using the Tag Manager then enter the Tag Group:Tag Option (e.g., kitchen:tableware)
  • Select the Frequency that you want the Tag keywords tracked for page one AdWords and the Email Notification sent: Daily, Weekly or Monthly.
  • Click the Submit button.


Whitelist Rank Ranger Email


Important: Please whitelist monitor@rankranger.com to ensure that your email alerts don't get labeled as spam or blocked by your email server.

Additional Email Notifications


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