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AdWords Weekly Performance



The Google AdWords Weekly Performance report provides data on the weekly performance of a user's AdWords campaign(s) that are connected to the Google Analytics profile associated with the Rank Ranger campaign primary domain.

Report data can be sorted by all table fields (Date, Clicks, Impressions, CTR, Avg. CPC, Cost), and filtered by Segments, Currencies, and Ad Campaigns and Keywords.

Important! To view this  report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. In addition, AdWords must be linked to your Google Analytics profile (refer to Link Google Analytics and AdWords). 
AdWords Weekly Performance
 


Screenshots

 
Google AdWords Weekly Performance Report

The Weekly Performance report provides a weekly summary of Google AdWords campaign performance.

AdWords Weekly Performance



Report Options

 
Date

Dates

  • Click the Calendar icon to select the Report Date range or select a Custom Date Range in the top right toolbar.
    Google provides this weekly data based on a Sunday - Saturday week.
    Important! The report end date needs to be that of any day in the week prior to the Sunday - Saturday week that you want displayed in the report.
    For example, selecting report start date of October 1, 2016  (which was a Saturday) - November 30, 2016 (which was a Wednesday), displays a report for weeks:
    beginning Sunday, October 2nd - Saturday, October 8th and 
    ending Sunday, December 3rd - Saturday, December 10th  
General Settings

General Settings


  • Enter a report title, if desired
Google Analytics Ecommerce Currency

Currency


  • You may select from this list of world currencies to display in the Average CPC and Cost columns of this report
Google Analytics Segments Filter

Select a Segment


Filter by segments created in your Google Analytics account, for example:
  • All Sessions
  • Android Traffic
  • Bounced Sessions
  • Direct Traffic
  • iOS Traffic
  • Made a Purchase
  • Mobile Traffic
  • Multi-Session Users
  • New Users
  • Non-bounce Sessions
  • Non-Converters
  • Organic Traffic
  • Paid Traffic
  • Referral Traffic
  • Search Traffic
  • Sessions with Conversions
Adwords Filter by Campaign

Filter by AdWords Campaign(s)

  • Select which AdWords campaign(s) to show using the tick boxes
Google Analytics Keyword Filter

Filter by Keyword

  • Enter a Keyword if you want to filter the report by a keyword. Enter a plus (+) before positive keywords and minus (-) before negative keywords with a space between each keyword/phrase in the Filter by Keyword field. More information..


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options





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