Search our Knowledge Base
Search

Average Rank Positions



The Rankings Summary Average Rank Positions report displays the average rank, highest rank and lowest rank of the campaign keywords for the primary and/or competitor domains during the report period.  Additional options include AdWords average monthly volume, PPC Competition and domain metrics from Majestic and Ahrefs.

Please note that this report only includes the keywords that are actually ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).

Average Rank Positions
 


Screenshots

 
Average Rank Positions - Primary Domain, Multiple Search Engines

In this example we're viewing an average rank position report that has been filtered by tags (note the report is displaying only 9 out of 14 keywords), with the Average Rank field sorted in descending order and is displaying the primary campaign domain keywords on multiple search engines. Majestic and Ahrefs backlink data, along with AdWords PPC and monthly search volume options have been set to "Show".
 
Average Rank Position Report


Average Rank Positions for Primary Domain and Competitors

In this view of the same report for the same campaign, we've checked the boxes to add the competitor URLs, filtered out brand keywords and grouped the report by keyword in order to determine how our primary domain is ranking compared to the competitor sites being tracked for this campaign.

Average Rank Positions report with competitors



Report Options

 
Select a custom Date Range

Custom Date Range
Select a custom Date Range

Date:

Select:

  • Report Dates from the Report Options calendar tool; or
  • a Custom Date Range in the top right toolbar
Select General Settings sort field and group by domain or keywords

General Settings:

  • Enter a Custom Report Title (optional)
  • Show or Hide Keyword positions, No Rank or Total Volume
  • Group By: Domains or Keywords
  • Show or Hide the current Rank column
  • Sort Field: select from Average Rank, Lowest Rank, Highest Rank, Keyword, etc.
  • Sort Direction: Ascending or Descending


select Keywords

Keywords:

  • Select Keywords you want displayed in the report
Show, hide and select Keyword Tags

Keyword Tags:

  • Show or Hide the display of Keyword Tags in the report
  • Select Tag(s) to filter the report results by: use the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select Website Domains

Domains / URLs:

  • Choose whether or not to highlight the primary URL (campaign domain) in the report.
  • Select the websites you want included in the report (use the All or None link for quick selection)

 

Select Search Engines

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of search engines in your report, if desired

Select Google AdWords keyword metrics

Google Settings:

 
Show or Hide the display of:
  • PPC Competition
  • Average Monthly Volume
select Majestic and Ahrefs Domain Metrics

Domain Metrics:

 
Show or Hide the display of:
  • Majestic Indexed Pages
  • Majestic Domain Backlinks
  • Majestic Citation Flow
  • Majestic Trust Flow
  • Ahrefs Indexed Pages
  • Ahrefs Domain Backlinks
Save Report Default

Save

  • Click the Apply Changes button.

Please refer to:
  • Report Default Settings for more information about default setting features and uses.
  • The Report Tools section of the User Guide for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.





Understanding the Report Matrix

 
Average Rank
Average Search Engine Rank
Displays the average search engine rank for the keyword per domain.
Highest Rank Highest Search Engine Rank
Displays the highest search engine rank for the keyword during the selected time period.
Keyword Keyword Displays monitored keyword.
Lowest Rank
Lowest Search Engine Rank
Displays the lowest search engine rank for the keyword during the selected time period.
SE Search Engine
Displays the monitored search engine. To see the exact search engine's domain (i.e., google.co.uk) move the cursor over the search engine's icon.
URL Uniform Resource Locator Displays the monitored URL Address.


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Average Rank Position

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Average Rank Position

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • or last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings



Custom Report Title (optional): displays across the top of the report section

Group By option: allows you to group by Domain (for viewing 1 table per keyword including competitor domains) and Keywords (for viewing 1 table with all keywords for 1 domain).

Additional display columns can be included by toggling the your choices to "on". 

Sort Options: select the Sort Field that you prefer and the Sort Direction.

Keywords



Select all or specific Keywords by adding or removing the check mark next to the Keyword.

Tags



Display Tags in a report column by toggling the Show Keyword Tags option to the right. 

Filter the report by specific Tags by selecting specific tags.

Domains



When choosing to display competitor domains in the report, you have the option to Highlight the Primary URL by setting that to the Show position. 

Select the domains to display by checking the domain.      

Search Engines



Select the Search Engines to display in the report. 

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Google AdWords



Display Average Monthly Volume by toggling the option the the right (learn more about Keyword Search Volume)

Show or Hide PPC Competition by toggling the option to the right. 

Domain Metrics



Show or Hide a variety of Majestic and AHREFS data by toggling the option to the right. 


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Web Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 500+, 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 500+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "500+", "N/A", "NR", or "-"


N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", "100+" or "500+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Get the ultimate SEO tools with the Rank Ranger Software
Learn More About Rank Ranger