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Competitor Rank Comparison

Analyze competitor rank in this side-by-side rank comparison report.

Rank data can be filtered by keywords, keyword tags, and search volume. Custom sort options allow for sort by any of the report columns in ascending or descending order.

This report is located in Reports > Rank

competitor rank comparison report

Side-by-Side Competitor Rank Comparison


Keyword rank per competitor displays in one table per tracked search engine.

competitor rank comparison report

Compare Competitor Rank Change


Enable the Rank Change option and compare the change in rank for all of the track domains by day, week, or month. 

Competitor Rank Change view

Filter Search Engine Results by Keyword Tag & Search Volume


Rank data can be filtered and sorted by Tags to create custom reports per tag or tag group for comparison. Tags can be displayed or hidden.

Tag & Search Volume filters

In this example the keywords have been filtered to exclude those tagged as brand related, and keywords with search volume less than 10,000. 

Competitor Rank Comparison with Tags and search volume

Highlight Best Rank per Keyword


Enable "Mark Best Rank" in Report Options > General Settings and the cell containing the best rank per keyword (across all of the tracked domains) will display a green highlight to make it easy to visually determine the best ranking site. 

highlight best rank

Report Options

select report date


  • Select the report date from the calendar
select general settings sort options

General Settings

  • Enter a Custom Report Title (optional) to be displayed across the top of the report on the screen and in PDF reports and dashboards.
  • Show or Hide the "Mark Best Rank" feature (this adds a green highlight to the cell with the best rank per keyword)
  • Select a field for sorting the report: Keyword, Tags, Search Volume or Rank
  • Select the sort direction: Ascending or Descending
  • Show or Hide the Rank Change Column (optional). If enabled, select Day, Week, or Month in the Compare to Previous menu.
select keywords


  • Select the Keywords that you want included in the report (use All or None for quick selection).
Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
Select Keyword Tags

Keyword Tags

  • Show or Hide the display of Keyword Tags
  • Select the tag(s) you want to filter the report results by (optional)
  • Select a Tag Filter:
    Contains at least one (OR) - this option will include any of the selected keyword tags
    Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report 
select domains


  • Select the Domains to compare in the report
select search engines

Search Engines

  • Select the Search Engine tables that you want to view in the report
select keyword metrics Keyword Metrics
  • Show or Hide the Average Monthly Search Volume
  • Filter the Search Volume (optional). For example, you might choose to include only the keywords that have an average search volume greater than >, equal to, or less than < 500
Click the Apply Changes button

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Competitor Rank Comparison

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Competitor Rank Comparison


Expand the Date Options section and in the Show Report data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • or last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings

Custom Report Title (optional): displays across the top of the report section

Display Mark Best Rank by sliding the option to the right. 

Sort Options: select the Sort Field that you prefer and the Sort Direction.

Compare the Rank Change to a previous period by selecting:
  • Day
  • Week
  • Month


Select all or specific Keywords by adding or removing the check mark next to the Keyword.


Display Tags in a report column by sliding the Show Keyword Tags option to the right.  

Filter for "Or" or "And" in the  menu.

Filter the report by specific Tags by selecting specific tags.


Select all or specific Domains by adding or removing a check mark next to the Domain.    

Search Engines

Select the Search Engines to display in the report. 

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Google AdWords

Display Average Monthly Volume by moving the slider to the right (learn more about Keyword Search Volume).

Filter Results 
Enter a value for Search Volume and filtered for:
  • Greater than > 
  • Equal to        =
  • Less than      <
Or leave the value blank to include all Search Volume data.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and   

The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found

Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if has results, but Google Mobile does not, you will see results for the keyword in the table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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