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Campaigns Overview



The Campaigns Overview is an Enterprise report updated weekly on Mondays for a wide range of metrics in the categories of Rank, Google Analytics, Google Search Console and Social Analytics, across all campaigns in an account.

This report is intended mainly for your internal use, however, it may be added to a Marketing Dashboard to share with your clients.

Enterprise Campaigns Overview
 

Campaigns Overview Report

            
 
Example of Average Rank, Visibility Score & Trend, Rank Position Stats, Traffic and Social

Enterprise Campaigns Overview


Mobile Performance Report

            
 
Example of Mobile Tracking of Average Rank, Visibility & Rank Positions

In this example, we're displaying the campaign name, search engine, number of keywords and the following metrics:

  • Average Rank: the average rank of all campaign keywords for 1 day based on the last Monday of the report date range (e.g., if the date range is April 1 - April 30, 2019, then the data will be based on Monday, April 29th).
  • Visibility Score: the visibility score for all campaign keywords and selected search engines for 1 day based on the last Monday of the report date range.
  • Visibility Trend: a graph of daily visibility scores for a 30-day period ending on the Monday that the data was last updated (i.e., the Monday prior to the last day of the report date range).
  • Rank Position Stats: the number of times that campaign keywords ranked in the selected position ranges for all the selected search engines, during the 30 day period ending on the last Monday of the report date range.  For example, if 10 keywords ranked in positions 1 through 3 for 30 days on 2 search engines, then that equals 600 rankings in positions 1-3 (10 x 30 x 2).


Mobile Rank, Visibility



Traffic Analysis Report

            
 
Example of Traffic Analysis: Totals, Organic, Paid, Direct, Referral & Email

All Traffic metrics require that campaigns be integrated with each domain's Google Analytics profile. Google Analytics data in this report is based on the 30-day period leading up to the Monday that the report was updated.  Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Important! Google sometimes provides sampled data via their API integration depending upon your Google account usage, please refer to their support document on this topic.


Traffic Analysis report



Search & Paid Ad Performance

            
 
Example of Metrics from Google Search Console & Ads
Impressions, clicks, CTR and Average position are based on Search Console API data availability. Google usually makes this data available 3 to 4 days after they collect it (i.e., if you select a report end date of March 31st, it can be April 4th before the data is available via the API). Search Console integration is required for each campaign in order to display data for these metrics.   

For Ad data, Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. In addition, Google Ads must be linked to your Google Analytics profile (refer to Link Google Analytics and Ads). 


Search Console & Paid Ads report


Report Options

            
 
select date

Date

 
  • Select a date range.
    Important! The report data will be based on the Monday before the last date selected because this is a weekly report that is updated on Mondays. For example, if the data range is April 1, 2019 - April 30, 2019, then the report data will be based on an end date of April 29th because that is the last Monday in April 2019.
Display columns

Display

 
  • Custom Report Title (optional): enter a custom title to display at the top of your report.

Campaign Details


Display or hide the following report columns:
  • Create Date: this is the date that the campaign was created in Rank Ranger. If you need this date to reflect when you began working on the campaign (e.g., if you import historical data from another tool), then this date may be modified in the Campaign General Settings > Advanced Settings screen.
  • Campaign Name: the name entered in the General Settings screen
  • Campaign URL: this is the primary website address entered in the General Settings screen
  • Search Engine: displays as search engine logo icon and country flag
  • Search Engine Name: if you have entered a custom search engine name (e.g., Google Los Angeles) in the search engine custom location & options, then that name will display in this column.
  • Keywords #: the number of keywords currently tracking in the campaign
  • Search Engines #: the number of search engines being tracked in the campaign
Display rank metrics

Rank Metrics


  • Average Rank: the average rank of all campaign keywords for 1 day based on the last Monday of the report date range (e.g., if the date range is April 1 - April 30, 2019, then the data will be based on Monday, April 29th).
  • Visibility Score: the visibility score for all campaign keywords and selected search engines for 1 day based on the last Monday of the report date range.
  • Visibility Trend: a graph of daily visibility scores for a 30-day period ending on the Monday that the data was last updated (i.e., the Monday prior to the last day of the report date range).
  • Rank Position Stats: the number of times that campaign keywords ranked in the selected position ranges for all the selected search engines, during the 30 day period ending on the last Monday of the report date range.  For example, if 10 keywords ranked in positions 1 through 3 for 30 days on 2 search engines, then that equals 600 rankings in positions 1-3 (10 x 30 x 2). Options include:
    • Rank 1-3
    • Rank 4-10
    • Rank 11-20
    • Rank 21-30
    • Rank 31-50
    • Rank 51-100
    • Rank 100+
Display traffic total columns

Google Analytics Traffic - Total

 

All Traffic metrics require that campaigns be integrated with each domain's Google Analyitics profile. Google Analytics data in this report is based on the 30-day period leading up to the Monday that the report was updated.  Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Important! Google sometimes provides sampled data via their API integration depending upon your Google account usage, please refer to their support document on this topic.

Display or hide the following total traffic report columns:
  • Number of Sessions 
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display organic traffic

Traffic - Organic

 

Display or hide the following organic traffic report columns:
  • Sessions
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display paid traffic

Traffic - Paid

  

Display or hide the following paid traffic report columns:
  • Sessions
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display direct traffic

Traffic - Direct

 

Show or hide the following direct traffic report columns:
  • Sessions
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display referral traffic

Traffic - Referral

  

Display or hide the following referral traffic report columns:
  • Sessions
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display Email Traffic

Traffic - Email

 

Display or hide the following email traffic report columns:
  • Sessions
  • New Users
  • Bounce Rate
  • Goals
  • Goals Value
  • Transactions
  • Revenue
Display Ads stats

Ads

 

For Ad data, Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. In addition, Google Ads must be linked to your Google Analytics profile (refer to Link Google Analytics and Ads). 

Display or hide the following Google Ads report columns:
  • Ad Impressions
  • Ad Clicks
  • Ad Cost
Display Search Console performance

Search Console

This section of the report is based on Search Console API data availability. Google usually makes this data available 3 to 4 days after they collect it (i.e., if you select a report end date of March 31st, it can be April 4th before the data is available via the API). Search Console integration is required for each campaign in order to display data for these metrics. 

Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Display or hide the following Search Console report columns:
  • Clicks
  • Impressions
  • Average Position
  • CTR
Display Social Analytics

Social

 

Integration with Facebook, Twitter, YouTube, Instagram and/or LinkedIn analytics is required in order for social data to be available in this report.

Display or hide the following social analytics report columns:
  • Facebook Fans
  • Twitter Followers
  • Twitter Following
  • YouTube Views
  • Instagram Followers
  • LinkedIn Followers
select campaigns

Campaigns

 

Select the campaigns that you want included in this report using one of these methods:
  • Select individual campaigns
  • Select All or None
  • Use the Industry filter (industry can be set in the campaigns General > Advanced Settings screen)
  • Use the Profile filter (profile can be set in the campaigns General > Advanced Settings screen)
Select users

Users

 
  • Individual or multiple account users can be selected in order to filter the report for campaigns managed by specific people or teams.
    Associate a user as the campaign manager in the campaign's General > Advanced Settings screen.
Select search engines

Search Engines

 
  • This list contains all the search engines that are associate with all of the selected campaigns. Select the search engines for which you want data included in the report (e.g., if you want to compare the performance of a group of campaigns on Google Mobile USA, then only select the Google Mobile search engine of the country you want reports for).
Click the Apply Changes button whenever you make any changes to Report Options.



Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Google Search & Ad Metrics Glossary


Wondering what some of the Google metrics in our reports and graphs mean? 

Ad Clicks Displays the number of times viewers of a banner click on an ad to view the full offer.
All Users Total of new users and returning users for a given period of time.
Assisted Conversions Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.
Assisted Value The total value of the conversions assisted by the channel.
Attribution The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.
Refer to this Google Support document for more information.
Avg. Time on Site Displays the average length of time a visitor spent on a particular page or set of pages.
Avg. Value A calculation of Event Value / Total Events.
Bounce Rate Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Completions The total number of users who have completed all elements defined for a particular goal.
Conversion A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
Refer to this Google Support document for more information.
Conversion Rate The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.
Cost The total cost of Google AdWords campaigns, in currency units defined by the Google account user.
Channel Grouping A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.
Refer to this Google Support document for more information.
CPC (Cost Per Click) Cost-per-click is the average cost an advertiser paid for each click on search ad(s).
CTR (Click Through Ratio) Displays the Click-through-ratio for an ad.  This is equal to the number of clicks divided by the number of impressions the ad received.
Dimension A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.
Refer to this Google Support document for more information.
Event A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.
Refer to this Google Support document for more information.
Event Value A calculation of Total Event * Value.
Exit Rate How often users end their session or leave the site after viewing a particular page.
Goal A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.
Refer to this Google Support document for more information.
Hits An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.
Refer to this Google Support document for more information.
Impressions (Ads) The measurement of how many times an ad is shown.
Impressions (Search Console) An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.
Last Interaction Conversions The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
Last Interaction Value The total value of the conversions completed by the listed channels.
Metric Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
Refer to this Google Support document for more information.
New Visits Displays the number of new visits by people who have never been to the site before.
Organic Traffic Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.
Paid Traffic Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.
Pageviews An instance of a page being loaded (or reloaded) in a browser.
Pageviews is a metric defined as the total number of pages viewed.
Refer to this Google Support document for more information.
Permission The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.
Refer to this Google Support document for more information.
Property A sub-component of an Analytics account that determines which data is organized and stored together.
Refer to this Google Support document for more information.
Revenue Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Roll-Up Reporting A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.
Refer to this Google Support document for more information.
Sampling The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.
Refer to this Google Support document for more information.
Segment A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.
Refer to this Google Support document for more information.
Session The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.
Refer to this Google Support document for more information.
Sessions with Event The number of sessions during which an Event was recorded.
Source / Medium Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
Refer to this Google Support document for more information.
Tags Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.
Refer to this Google Support document for more information.
Total Events A total of Events (executions of a specific action) that occurred on a website during a specified period of time.
Unique Events The number of unique events that occurred on a website during a specific period of time.
Unique Page Views The number of times a page was viewed during a specific time period.
Views The number to views a website or specific web page received during a report period.
Visits By Medium Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).
Visits By Source Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.


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