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Facebook Insights Audience



The Facebook Insights Audience report presents a demographic breakdown of fans who have liked the Facebook page being tracked. Specifically, the report enables you to access Page Fan demographic breakdowns according to age, gender, geolocation, and language.   

Important! In order to view this report, you must authorize a connection to a Facebook account that has Admin permissions for a Facebook Page.

Facebook Audience Report
 

Fans by Age & Gender

 

The Age Chart within the Facebook Insights Audience report indicates the number of users who have liked your page within a reporting period according to age ranges. Each range includes separate columns that segment the age range by gender.  

Facebook Audience Age Chart


The Gender Chart offers insights into the total percentage of both male and female page fans. To see the actual number of male and female page fans within a reporting period you can engage the chart's hover ability.


Facebook Audience Gender Pie Chart


Fans by Country  

  

Showing the distribution of your Facebook page fan according to country, the data in this section of the report is displayed visually via a column based graph. The top 10 countries are included in the graph, with the rest grouped in the 'Other' column.


Facebook Audience Country Graph
 
Data for all fan countries is displayed in table format.

Facebook Audience Country Chart



Fans by City

 

The Fans by City graph offers a localized view of your page fan demographic by indicating fans according to specific city. The top 10 cities are included in this graph, with the rest grouped together in the "Other" column.


Facebook Audience City Graph

Data for all fan Cities (provided that the users have indicated their city in their Facebook profile) is displayed in table format.

Facebook Audience City Chart



Fans by Language 

            
 

This section of the Facebook Insights Audience report offers a segmentation of the Facebook page fans according to language. The top 10 languages are displayed, with the rest grouped together in the 'Other' column.           

Facebook Audience Language Graph


Data for all fan languages is displayed in table format.

Facebook Audience Language Chart



Report Options

 
Important: Click the Apply Changes button to update the report

Date Settings Report Dates
  • Select Report Dates from the Report Options calendar tool or select a custom date range the top right toolbar calendar
  • Check the Compare to Past box and select a period (optional)
General Settings General Settings
  • Enter a custom title to display across the top of the report (optional)
  • Show or hide report sections and features
Report Sections
  • Social Account Header (page name and logo)
  • Age & Gender Charts
  • Fans by Country
  • Fans by City
  • Fans by Language
Important: Click the Apply Changes button to update the report

 


Glossary of Facebook Metrics


Page Metrics

  • New Likes: the number of new people who have liked the Facebook Page.
  • Page Checkins: the number of times that people have indicated in a Facebook post referencing the Facebook Page that they visited the business or organization's physical location by utilizing the checkin option in a personal post.
  • Page Fans (aka Likes): the total number of people who have liked the Page. (Unique Users)
  • Page Impressions: the number of impressions seen of any content associated with the Page. (Total Count)
  • Page Likes (aka Fans): the total number of people who have liked the Page. (Unique Users)
  • Page Mentions: the number of mentions of the Page that are attributed to your ads. A mention happens when a person types @ followed by your Page name, then selects your Page name from a list, in a Facebook post or comment.
  • Page Stories: the number of stories created about the Page.
  • People Engaged: the number of people who engaged with the Page. Engagement includes any click or story created. (Unique Users)
  • Total Reach: the number of people who have seen any content associated with the Page. (Unique Users)
  • Unlikes: the number of Unlikes of the Page (e.g., users who previously Liked the page, and later clicked the Unlike this Page option).

Page Post Metrics

  • Organic Impressions: the total number of unique people who were show your Page post through unpaid distribution.
  • Paid Impressions: the total number of unique people who were shown your post as a result of ads
  • Post Clicks: the number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
  • Post Impressions: the number of impressions resulting from all Page posts. (Total Count)
  • Post Likes: the total number of unique likes per post.
  • Post Reach: the number of people who saw any of the Page posts. (Unique Users)
  • Post Shares: the total number of times someone shared a Page post.
  • Posts by a Page: the number of times content posted by a Facebook Page has been referenced on another page.
  • Posts by People on a Page: the number of times that people posted on a page.
  • Post Type: Facebook's categorization of the post type can be link, photo, status, etc.
  • Targeting: audience segments defined for post ad distribution.

Facebook Ad Metrics

  • Avg. CPC (Average Cost per Click): The total cost of all clicks divided by the total number of clicks
  • Average Position: The average position of the campaign's ads on the SERP
  • Clicks: the number of clicks on your Bing ads triggered by each keyword
  • Conversions: The total number of conversions resulting from clicks on ads triggered by keyword
  • Conversion Rate: The number of conversions divided by the total number of clicks
  • CPA (Cost per Action: Total cost divided by the number of conversions
  • CTR (Click Through Rate): The percentage of times users clicked on your ads when they were displayed on the SERP (calculated as clicks divided by impressions)
  • Impressions: the number of times your Bing ads were displayed on Google SERPs
  • Match Type: Column showing the keyword match type in Bing Ads (Exact, Phrase or Broad)
  • Return on Ad Spend: Revenue divided by spend, expressed as a percentage
  • Revenue: Total revenue from conversions (revenue per-conversion times the number of conversions, calculated using a per-conversion revenue amount provided by the administrator) 
  • Spend: Total cost of the clicks for each keyword
  • Total Ad Spend: The total cost of all clicks

Facebook Performance Reporting


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