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Featured Snippet Tool



The Featured Snippet Tool provides a list of all campaign keywords that have won a featured snippet for the primary domain and/or top 20 competitors.

Competitive rank and share graphs provide featured snippet summaries, while an analysis table details keywords, domains, landing pages, search volume, and a SERP snapshot. 

Data is provided for the current day, if none of the keywords in the campaign have ranked a snippet, please check again on another day. In the meantime, if you’d like to learn more about featured snippets, we hope you'll find our Complete Guide to Featured Snippets helpful.

The Featured Snippet Tool is available for Google desktop and mobile search engines. If you are not currently tracking keywords on a Google desktop or mobile search engine, you may be able to add one in the Campaign Settings > Search Engines screen depending upon your rank tracking plan.
 
Featured Snippet Tool
 


Featured Snippets Rank & Share Graphs 

 
Competitive Analysis Graphs

At the top of the Featured Snippet Tool results, two graphs provide a summary of the primary domain and other sites successfully competing for featured snippets for the campaign keywords, on the day the data is being viewed:
  • Organic Rank of Search Results with Featured Snippets graph provides the percentage of snippets ranked in positions 1, 2, 3, 4 and 5.
  • Featured Snippet Share presents the primary domain's share vs. that of all competitors. 

Featured Snippet Tool graphs


Note that the number of keywords reflected in the report displays at the top of the report (below the title) in this format: 
       Displaying 28 out of 38 keywords 
This means that the campaign is tracking 38 keywords, and:
  • 28 of 38 keywords ranked with featured snippets 
  • or 28 of the manually selected or tag filtered keywords ranked featured snippets (i.e., perhaps only 28 keywords were selected, or 30 were selected and 28 of those ranked featured snippets)


Featured Snippets Analysis Table

 
Analyzing Featured Snippet Competitors

For detailed analysis of keywords and landing pages that have ranked a featured snippet, the Featured Snippet Tool provides the following data and features:
  • Keyword list: the campaign keywords that ranked for a featured snippet on the day the report is being viewed.  This tool supports up to 500 keywords. If the campaign is tracking more than 500 keywords, then the campaign's first 500 keywords (in alphabetical order) will be used by default.
    If the first 500 keywords do not have a featured snippet, then none will display unless you filter keywords with Tags.  
    If you want to analyze a specific set of keywords, please use Keyword Tags or select the individual keywords in the Report Options section.
  • Domain: the domain that appeared in the featured snippet in the search results.
  • Landing Page launcher: links to the landing page that won the featured snippet for the corresponding keyword.
  • Rank: the position of the featured snippet in the search engine results for the keyword. 
  • Vol.:  the average number of times people have searched for this exact keyword.
  • Primary Domain: when checked, the primary domain won the featured snippet for the corresponding keyword. 
  • Primary Domain Rank: the organic rank position of the keyword in the search results for the primary domain.
  • SERP Snapshot: the top 20 search results detailing featured snippets and other SERP features.  

featured snippets landing page




Featured Snippets SERP Snapshot

 
Discover Featured Snippets in the Top 20 Search Results

Launch a SERP Snapshot for any keyword by clicking the screen icon. In addition to Featured Snippets, this SERP tool reveals the title, URL, and description for the top 20 search results, as well as all SERP Features that Google displayed for them (e.g., knowledge panel, local pack, image boxes, etc.), the top AdWords Ads, and related search phrases.

Featured Snippet SERP Snapshot



Report Options

 
add custom report title

General Settings

 
  • Custom Report Title (optional): displays centered across the top of the report
select keywords

Keywords

 
  • Select the keyword(s) you want analyzed by this tool. You can use the All or None link, or check the box beside each keyword


Important:
This tool supports up to 500 keywords.
  • If the campaign is tracking more than 500 keywords, then the first 500 keywords will be used by default. 
  • If the first 500 keywords do not have a featured snippet, then none will display unless you filter keywords with Tags.
  • If you want to analyze a specific set of keywords, please use Keyword Tags or select the individual keywords.


filter by keyword tags

Keyword Tags

  • Select the Tag(s) to filter the tool results.


Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

select a search engine

Search Engine


  • The Featured Snippet Tool is available for Google desktop and mobile search engines. Select a Google search engine. 
Click the Apply Changes button.




Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Featured Snippet Tool

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Featured Snippet Tool

Display



Custom Report Title (optional): displays across the top of the report section.

Keywords


  • Select the Keyword(s) you want analyzed by this tool. You can use the All or None link, or check the box beside each keyword.

Tags

 
  • Filter the report for Keyword Tags by selecting All or individual tags.

Search Engines


  • The Featured Snippet Tool is available for Google desktop and mobile search engines. Select a Google Search Engine.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.



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