Tracking for Google Jobs results in Rank Ranger is provided via a Google Jobs search engine. Easy set up instructions are contained in this document, along with a sampling of reports that can be customized for analysis and client reporting of Google Jobs rank for the domain being tracked and its competitors. Rank is tracked for the top 100 Google Jobs search results (i.e., we provide up to 100 results, if Google serves 70 results for a keyword, then the report contains rank data for those 70 results).
After accumulating weekly and monthly rank data, Google for Jobs search results data can we used with additional rank reports, competitor research tools, Insight Graphs & Widgets, and Enterprise reports.
Google Jobs Box
In some markets, when searching for a job title or jobs in a specific location, Google serves a Jobs box in the search results.
Google Jobs Search Results
Clicking any of the links in the Google Jobs Box, launches Google Jobs Search which provides tens to hundreds of results in the left, and the full job listing in the right pane. Job listing features include the hiring company, a link to the job on the site of the company that published the job listing (e.g, recruiting agency or employer), job details, ratings/reviews, related search and share options, as well as an opportunity to receive email alerts for the search.
Tracking Google Job rank results is as easy as adding a search engine to your campaign.
Add the Google Jobs Search Engine to Campaign
In Campaign Settings > Search Engines screen select:
- Country: United States
- Search Engine: Google Jobs
- Click the Add button
Search Engines Report
Keyword rank for Google Jobs can be compared to Google desktop and mobile rank in the Search Engines report
Google Jobs SERP Snapshot
Click the discover screen icon to launch the SERP Snapshot for today. When Google Jobs search engine is selected, you can scroll through the top 20 results, and inside each result scrolling provides a view of the entire job listing.
Export Google Jobs Results
While viewing the SERP Snapshot, you may click the PDF or Word icon to export the Top 20 Google Jobs results.
Job Listing Details
In the Dashboard report, you can click the launch icon to view the actual landing page job listing. This feature makes it easy to view, and gain insights from, a competitor's job listing content and layout, which can be especially useful if it ranked higher than the site you're tracking.
Google Jobs in Rank Tracker Dashboard Competitive View
The Dashboard report
in Competitive View is a good option for tracking competitors in Google's top ranked spots.
Google Jobs tracking Competitor Rank Comparison Report
The Competitor Rank Comparison
report provides a side-by-side view of the sites competing for the best rank positions in Google Jobs search.
Competitor Website Rank Distribution
The Website Rank Distribution
report provides a site-wide analysis of rank distribution for the domain being tracked vs. the competitor domains on the Google Jobs search engine.
Simultaneous Ranking in Google for Jobs and Organic SERP
Compare rank in the Google for Jobs Pack alongside organic rank. Add an organic Google search engine and the Google Jobs search engine to a campaign, and you can export a CSV file that reports when a domain is appearing simultaneously within a Jobs Pack and Organic SERP for the same keyword.
To generate this report, open the campaign's Search Engines settings screen and in the Google For Jobs Report
section click the Generate Jobs Report
Download Google For Jobs Report
Come back to the Search Engines screen later (it can take 5 minutes to 2 hours to generate depending upon the number of keywords in the campaign and the number of requests in the queue ahead of yours) and click the Download button and save the Zip file to your computer. Then extract and open the CSV file.
To run the report on a different day, click the Remove
button for the old report, and repeat the above steps.
Google For Jobs vs. Organic Rank Analysis
The CSV file can be opened in Excel, Google Sheets, etc. and provides the Keyword list, Domain, Google Jobs Rank, Organic Rank, and Organic Jobs Pack Rank. In addition to rank, the report indicates whether or not the Employer, Location, Post Time, or Job Status was included in the Google for Jobs listing.