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Historical Rank Data Import Tool



Once Campaigns are set up, manually or using our Campaign Import Tool, you can use our Historical Data Import tool to import your ranking history file.

The historical rank data import tool is located in the Tools > Utilities section of Rank Ranger.

Historical Rank Data Import Tool
 

Video: How to Import Rank History into Campaigns

 




Download Sample Rank History File

 
Open the Historical Data Import Tool:
  • Select Tools > Utilities
  • Select Historical Data Import in the left menu
  • Download Sample File 
download rank import sample file



Prepare Rank Import Files

 
There are two options for importing historical rank data, follow the steps in one of the sections below based on your campaign status and needs.
  • If the campaign is not tracking competitor URLs, then the simple Campaign Historical Import is all that is needed.
  • If the campaign rank history has already been imported and you want to add competitor rank history then the Competitor Rank History Import should be followed.


Campaign Historical Import

  • Create one import file for each search engine and domain.
  • Enter the campaign's keywords in Column A (leaving the keyword label intact). Keywords must already exist in the Campaign Settings > Keywords screen. 
  • Enter the Campaign Name in Column B for all rows of the spreadsheet. Campaign Name must exactly match the Campaign Settings > General Settings Campaign Name field. 
  • Overwrite the MM/DD/YYYY labels beginning in Column C with actual rank dates. Dates must be in MM/DD/YYYY format (some users have reported that it is possible to convert to US date format by copying dates that are in other formats into a Google Sheet and downloading to CSV, additionally, Excel Tips provides instructions for converting from European to US date format).  
  • Enter or paste the historical keyword rank for each date in the date columns.

prepare rank history import file


Competitor Rank History Import
  • Create one import file for each search engine
  • Insert a column between the campaign_name and MM/DD/YYYY columns and title it domain
  • Enter the campaign's keywords in Column A (leaving the keyword label intact).Keywords must already exist in the Campaign Settings > Keywords screen 
  • Enter the Campaign Name in Column B for all rows of the spreadsheet. Campaign Name must exactly match the Campaign Settings > General Settings Campaign Name field 
  • Enter the competitor's domain (e.g., example.com) in Column C for all rows in the spreadsheet.  Competitor domain must already exist in the Campaign Settings > Websites screen
  • Overwrite the MM/DD/YYYY labels beginning in Column D with actual rank dates. Dates must be in MM/DD/YYYY format (some users have reported that it is possible to convert to US date format by copying dates that are in other formats into a Google Sheet and downloading to CSV, additionally, Excel Tips provides instructions for converting from European to US date format)
  • Enter or paste the historical keyword rank for each date in the date columns

prepare competitor rank history import file



Import Rank Data

 
Upload Historical Rank Data Files

Upload Campaign rankings for each search engine separately
  • Click the Choose File button, and select the file
     


  • Select the Campaign


  • Select the Domain (this makes it possible to import competitor data)
  • Select the Search Engine
  • OPTION: If you want to overwrite all of the existing data, including rank data that Rank Ranger has collected, then check the Overwrite Existing Data option.
  • Click the Upload button


Repeat for each search engine.


View Rank History

             
 
The best way to confirm that rank history has been imported correctly is to view one or more of these reports:
Overall Ranking Performance

Overall Ranking Performance with Baseline Date enabled is a quick way to determine if the earliest date (that has rank) in the file you imported matches the baseline rank date.



Monthly Snapshot

Monthly Snapshot with Snapshot Day set to Average (this is in Report Options > Date settings). You can change the report date range to go back in history to match the first month reflected in your rank history import file.





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