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Monthly Keyword Rank Distribution



The Monthly Keyword Rank Distribution graph provides an analysis that visually demonstrates results of strong SEO efforts and/or lack thereof.  You can run it for full month total rank data or select a specific snapshot day.  Additional filters allow you to show or hide any of the keyword rank position options.

The default settings include all keywords in the campaign, but you can also filter the report for a specific keyword group (by using Tags), and for all or specific search engine(s) those keywords are being tracked on.  Selecting more than one search engine combines the results for multiple search engines together. For example, if a keyword is ranked:
  • #1 on Google (USA)
  • #3 on Bing 
  • #8 on Yahoo
That keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.  If you want to view results for only one search engine, then please expand Report Options and in the Search Engines section select only one search engine and click the Apply Changes button.

Track Keyword Rank Distribution
 

Color Customization

             
 
Monthly Rank Distribution Graph in Marketing Dashboard
When adding a Rank Distribution Graph to your marketing dashboard, you have the option to select specific colors for the various traffic levels to compliment your design. 

Rank Distribution matches Marketing Dashboard

Choose from the Color Palette or Enter a Color Number
In Report Options > Display settings, click the color block corresponding to a label and select a color from the palette or enter a color number. Click the Select button and continue until all colors are as you want them and then click the Apply Changes button at the bottom of the side bar. 

rank distribution color palette


Label Value: Occurrence or Percentage

 
Occurrence Label Value
To view a graph that displays the total number of times that campaign keywords ranked per month in each of the rank position groups (e.g., rank 1-3, 4-10, etc), select Month Total in the Snapshot Day setting, and Occurrence in the Label Value setting.


The above settings produce a graph like this example.
            
graph with keyword occurrence


Percentage Label Value
To view a graph that displays the percentage of total keyword rank occurrences per month for each rank position group (heavy traffic, good traffic, etc.), select the Percentage option in the Label Value settings. 

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Analyzing Rank Distribution Trends

 
Keyword Rank Distribution - Example of site in need of professional SEO
This first example  clearly demonstrates that over time this domain has suffered possibly from a lack of professional SEO and/or Google Penalties.
For example:
  • In April 32.73% of their 330 keywords ranked in the #4 to #10 position & 3.64% in the top 3;
  • In May we see they've slightly increased keywords, there was a Google Algorithm change, the 3.64% that had been in the top 3 disappeared and keywords in the #4 to #10 position dropped from 108 to 94 (32.73% to 27.57%)
  • June brought with it more Google algorithm changes plunging the number of keywords in positions #4 to #10 down from 94 to 44 keywords (27.57% to 13.33% of total keywords)
  • In July we see some recovery of the #4 to #10 position, yet 56.89% of the keywords aren't ranking at all.
Keyword Rank Distribution Report example 1
Keyword Rank Distribution - Example of site receiving Professional SEO
In this second example we can see positive SEO work being done for this domain from their success between March and July of:
  • transforming from 4 to 42 the number of keywords in the #1 to #3 spots
  • improving from 54 to 85 the number of keywords in position #4 to #10
  • significantly reducing the percentage of keywords that weren't ranking at all in February with many now in the top 50 positions.
Keyword Rank Distribution example 2


Report Options

 
Select a Date Range Click the Track tab and select Monthly Rank Distribution

Date:

  • Select a start From date.
  • Select an end To date.
  • Select a Snapshot day of the month, or a month total.
Select General Settings

Display Settings:

  • Custom Report Title (optional): enter a Title to display at the top of your report, if desired. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.
  • Label the Values as Occurrence or Percentage.
  • Select to display or hide the Keyword Rank options that represent the following keyword rank positions:
    • Heavy Traffic 1 - 3
    • Good Traffic 4 - 10
    • Moderate Traffic 11 - 20
    • Potential Traffic 21 - 50
    • Optimizing 50+
    • No Rank Value (keyword not ranking within the maximum supported results tracked by each search engine - refer to our current list of supported search engines for rank depth and additional information). 
  • Click a label's color and select any color in the palette or enter a color number, and click the Select button. When finished selecting colors and other Report Options, click the apply changes button at the bottom of the sidebar.

    Change graph colors

  • Select to display or hide Google Algorithm Change indicator (displays on graph as a red bar and can be moused-over for details).
  • Select to display or hide Notes.
Keyword Tags

Keyword Tags

  • Select the Tags for which you want data included in the graph
Select a Domain URL

Websites

  • Select the Domain for which you want data to be included in the graph
Select a Search Engine

Search Engines

  • Select the Search Engine(s) you want data generated from in the graph.

Note: selecting more than one search engine will add each search engine's results together. For example, if a keyword is ranked #1 on Google (USA), #3 on Bing and #8 on Yahoo, that keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.

Click the Apply Changes button


 

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Monthly Rank Distribution

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Monthly Rank Distribution.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)
Select a Snapshot Day of the Month, or a Month Total.
Display Settings

Display



Custom Report Title (optional): Displays across the top of the report section.

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