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Landing Page Monitor



We study rank fluctuations and find that it's common for keyword rankings to be erratic for large or complex websites. Positions drop and landing pages swap as Google attempts to identify the most relevant page or pages for a query.

To help sort out what's happening, we've developed a landing page monitor that shows all the landing pages that have ranked in the top 20 search results during the selected reporting period for a specific keyword.  This allows you to not only see the top landing page for a keyword, but all landing pages for that keyword during the report period.  Coupled with a display of Google Algorithm updates, and any campaign notes that you may have recorded, this tool can help you determine when and why the rank fluctuations have occurred. And you can then strategize performance improvement.


Landing Page Monitor
Reports & Tools > Organic Search > Rank Tracking > Landing Pages
 


Monitor Landing Page Rank

            
 
Discover All Ranked Landing Pages

The Landing Page Monitor reveals a list of all the ranked landing pages in the top 20 search results for the selected keyword and time period.  

monitor all ranked pages


Landing Page Monitor Displaying SEO Notations

In this example, the bold tones color palette has been selected to display the three landing pages that were ranked in the top 20 search results for the keyword being analyzed.   This report monitors landing page flux and provides a summary of the current rank, traffic, search volume, and number of search results for the keyword based on the last day of the report period. 

Hovering over any date point on the graph, the landing page URL and its rank display.  If Notes or Events have been set to show, then that additional information overlays the graph providing a visual measuring point for landing page stability or fluctuation that occurs after the action indicated by the note or event. 
 

Landing Page Monitor


Below the graph is a table containing:
  • The ranking landing page URL
  • Current Rank on the last date of the reporting period
  • Highest Rank recorded during the reporting period
  • Google SERP Features that displayed in the search results for the keyword and landing page on the report date
  • If Google Analytics is connected to the campaign, then the table displays the number of Traffic Sessions for the landing page
  • If Google Search Console is connected to the campaign, then the table includes the number of Clicks and CTR for the landing page


Google Analytics & Search Console Example

In this example, the campaign is connected to Google Analytics (Traffic) and Search Console (Clicks & CTR)



Google SERP Features
In this example, the site is being tracked on Google Mobile and two of the landing pages were presented in Google SERPs with image thumbnail, ratings, and AMP

landing page monitor with SERP features



Marketing Dashboard 

In this example, the Landing Page Monitor has been added to a marketing dashboard and is displaying Google Algorithm Change, and utilizing the custom report title feature, and Bright Tones color palette. 
Landing Page Monitor in web dashboard


Report Options

            
 
Date

Date Range

 
  • Select the date range in Report Options or use the calendar tool in the upper right section of the screen.
Enter Custom Report Title

Display

  • Enter a Custom Report Title (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report.

Display General Columns

  • Landing Page: display or hide the Landing Page URL
  • Landing Page Tag: display or hide the Landing Page Tag. Learn how to add Landing Page Tags
  • Algorithm Updates: displays in the graph a red bar that when hovered over provides details of Google algorithm changes that have occurred during the report period.

Notes
Notes display in the graph and can be hovered over in dashboards Learn more... Display or hide:

  • Notes (Single Date)
  • Notes (Date Range)
  • Click the Add Note link to add one or more to the report period.
select a keyword

Keyword

 
  • Select one campaign keyword to analyze landing page flux for.
select a domain Websites
  • Select the primary domain or one of the competitor domains that you want to analyze for the selected keyword.
select a search engine

Search Engine

 
  • Select one search engine
    Note: SERP features are available for Google desktop and mobile search engines and will display in the report if they are relevant to the current day's search results for the selected domain and keyword.
select a chart color scheme

Chart Settings

 
  • Select a color palette to be used in the graph .

Click the Apply Changes button.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Landing Page Monitor

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Landing Page Monitor.

Date


Expand the Date Options section and in the Show Report data of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): displays across the top of the report section.

General 

Algorithm Updates: displays in the graph a red bar that when hovered over provides details of Google algorithm changes that have occurred during the report period.

Notes
  • Notes (Single Date)
  • Notes (Date Range)

Keywords



Select one campaign Keyword to analyze landing page flux.

Websites


Select the primary Domain, or one of the competitor domains, that you want to analyze for the selected keyword.

Search Engines


Select a Search Engine. Note: SERP features are available for Google desktop and mobile search engines and will display in the report if they are relevant to the current day's search results for the selected domain and keyword.

Chart Settings


Expand the Color Palette section to select a color palette to be used in the graph.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to