We study rank fluctuations and find that it's common for keyword
rankings to be erratic for large or complex websites. Positions drop and landing pages swap as Google attempts to identify the most relevant page or pages for a query.
To help sort out what's happening, we've developed a landing page monitor that shows all the landing pages that have ranked in the top 20 search results during the selected reporting period for a specific keyword. This allows you to not only see the top landing page for a keyword, but all landing pages for that keyword during the report period. Coupled with a display of Google Algorithm updates, and any campaign notes that you may have recorded, this tool can help you determine when and why the rank fluctuations have occurred. And you can then strategize performance improvement.
Reports & Tools > Organic Search > Rank Tracking > Landing Pages
Discover All Ranked Landing Pages
The Landing Page Monitor reveals a list of all the ranked landing pages in the top 20 search results for the selected keyword and time period.
Landing Page Monitor Displaying SEO Notations
In this example, the bold tones color palette has been selected to display the three landing pages that were ranked in the top 20 search results for the keyword being analyzed. This report monitors landing page flux and provides a summary of the current rank, traffic, search volume, and number of search results for the keyword based on the last day of the report period.
Hovering over any date point on the graph, the landing page URL and its rank display. If Notes or Events have been set to show, then that additional information overlays the graph providing a visual measuring point for landing page stability or fluctuation that occurs after the action indicated by the note or event.
Below the graph is a table containing:
- The ranking landing page URL
- Current Rank on the last date of the reporting period
- Highest Rank recorded during the reporting period
- Google SERP Features that displayed in the search results for the keyword and landing page on the report date
- If Google Analytics is connected to the campaign, then the table displays the number of Traffic Sessions for the landing page
- If Google Search Console is connected to the campaign, then the table includes the number of Clicks and CTR for the landing page
Google Analytics & Search Console Example
In this example, the campaign is connected to Google Analytics (Traffic) and Search Console (Clicks & CTR)
Google SERP Features
In this example, the site is being tracked on Google Mobile and two of the landing pages were presented in Google SERP
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, ratings, and AMP
In this example, the Landing Page Monitor has been added to a marketing dashboard
and is displaying Google Algorithm Change, and utilizing the custom report title feature, and Bright Tones color palette.