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Landing Page Performance Report



Keyword rank distribution, social signals, organic traffic and all traffic for specific landing pages are some of the options in our Landing Page Performance report. Filter and Sort selecting from a variety of parameters.

Weekly data updates accumulate for historical data that can be used for comparative trending. In one view, see the performance of an exact URL as ranked for your keywords. A click on the page URL reveals the keywords. Rankings are grouped into value based sets and can be viewed for all, or only specific, Search Engines being tracked in a campaign.

Landing Page Performance report
Located in Organic Search > Rank Tracking > Landing Pages Performance

 

Landing Page Rank Performance

             
 

Landing Page Rank Distribution



Rankings are grouped into value sets of Rank 1 - 3; Rank 4 - 10; Rank 11 - 20 (page 2); Rank 21 - 50; Rank 50+ and NR (No Rank) and can be viewed for all or only specific Search Engines being tracked in a campaign. 
In case several Target URLs are assigned to one keyword and more then one URL ranked with the given keyword, then the keyword with the highest rank will show with the associated URL. However, for the YouTube Search Engine when a list of Target URLs are assigned to keywords, all URLs with ranked keywords will be reported.

Landing Page Performance Report


Click the Landing Page link or number in the Keywords column to view the Keywords that ranked for a specific page.

Landing Page Performance Report


Landing Page Social Signals

             
 


Set specific Social Signals in the Display section of Report Options to view the social impact of ranked landing pages on all available social media platforms.

Landing Page Social Metrics


Landing Page Traffic Analytics

 

Once Google Analytics has been integrated with your Rank Ranger account, traffic data can be analyzed per landing page in this report to give a better understanding of the success of specific landing pages.

Analytics Traffic


Report Options

 
Select the Date range

Date:

  • Click the calendar icon to select a report date.
Enter Custom Report Title

Display

  • Custom Report Title (optional): enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report

Display General Columns

  • Landing Page: URL of the page that ranked highest for the keyword on the last day of the report period
  • Landing Page Tag: if you have added campaign Landing Page Tags, you can display them in the report by enabling this setting.


Home Page Metrics Social Signals

Display Rank Columns

  • Total Keywords is the total number of keywords the landing page ranked for.
  • Rank 1-3: the number of keywords ranked in positions 1 through 3
  • Rank 4-10: the number of keywords ranked in positions 4 through 10
  • Rank 11-20: the number of keywords ranked in positions 11 through 20
  • Rank 21-50: the number of keywords ranked in positions 21 through 50
  • Rank 50+: the number of keywords ranked in position 51 or higher
  • No Rank represents the number of campaign keywords not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Search Volume (Total) for all keywords associated with the landing page, based on Keyword Planner when the keyword was added to the campaign (Learn more...)
  • Traffic Value is the total average CPC for the keywords ranked for that landing page.
  • Rank Change: when enabled, this displays the rank change based on the selected time period for all of the keywords ranked in each position group based on the Compare to Previous selection.
Home Page Metrics Social Signals

Display Social Signals

  • Facebook: the number of times that site pages have been liked or shared
  • Pinterest: the number of times that site images have been pinned on Pinterest
sort options

Sort Options

  • Sort Field: select the field you want the report to be sorted by
  • Sort Direction: select the sort direction to apply to the sort field, ascending or descending
Select Keywords

Keywords

  • Select the Keywords you want displayed in the report (use the All or None link for quick selection)
select keyword tag filters

Keyword Tags

  • Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select Domain URL

Websites:

  • Select the Domain you want displayed in this report
Select Search Engines

Search Engines

  • The Search Engine(s) you want displayed in this report. 
  • Use the up and down arrows to change the display order.
Google Analytics landing page metrics

Analytics Settings



Traffic:


  • Select a Date period: Prior 30 Days or selected calendar date
  • Organic Traffic
  • Direct Traffic
  • Referral Traffic
  • Social Traffic
  • PPC Traffic
  • All Traffic
Google Analytics landing page metrics

Acquisition


  • New Sessions
  • New Users

Behavior


  • Bounce Rate
  • Average Session Duration
  • Pageviews Per Session

Conversions


  • Goal Conversions
  • Goal Completions
  • Goal Value

Save Report Default

Save

  • Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Landing Page Performance

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Landing Page Performance.
add report text box

Date



In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)
display

Display


General
  • Rank Change: when enabled, this displays the rank change based on the selected time period for all of the keywords ranked in each position group (e.g., Rank 1-3, Rank 4-10, etc.)
  • Compare to Previous: if Rank Change is enabled, select the period to be compared to: previous day, week, month or custom dates.
Rank
Display additional Rank columns by moving the slider to the right of each selection.
  • Total Keywords is the total number of keywords the landing page ranked for