Landing Page Performance
Keyword rank distribution, social signals, organic traffic and all traffic for specific landing pages are some of the options in our Landing Page Performance report. Filter and Sort selecting from a variety of parameters.
Weekly data updates accumulate for historical data that can be used for comparative trending. In one view, see the performance of an exact URL as ranked for your keywords. A click on the page string reveals the keywords. Rankings are grouped into value based sets and can be viewed for all, or only specific, Search Engines being tracked in a campaign.
Landing Page Performance includes:
December 2016 update: Majestic and Moz landing page metrics have been deprecated from this report because they are no longer available via the API.
- Rank Tracker results for all pages that are found in the search engine results for keywords that are tracked in your campaigns.
- Link results for all source URL backlinks that you track with our Link Manager.
Landing Page Rank Performance
Rankings are grouped into value sets of Rank 1 - 3; Rank 4 - 10; Rank 11
- 20 (page 2); Rank 21 - 50; Rank 50+ and NR (No Rank) and can be
viewed for all or only specific Search Engines being tracked in a
Click the Landing Page link or number in the Keywords column to view the Keywords that ranked for a specific page.
Choose one of Rank Ranger's Presets for selecting which information to display on the report, or use the Report Options to configure personalized display settings.
Select Social Signals
in Report Options to view the social impact of ranked landing pages
on 8 social media platforms.
This preset allows the user to view a breakdown of facebook activity for the landing page shown. The total facebook column is made up of likes, shares and comments.
Once Google Analytics
has been linked to a Rank Ranger account, traffic data can be integrated into the Landing Page Performance report to give a better understanding of the success of landing pages.
Understanding the Report Matrix
||Displays number of keywords monitored for the URL. Click to view actual keywords.
||Landing Page URL
||The path of the URL that is being monitored.
||Displays the number of keywords, in this campaign, that rank in the stipulated range for the specific URL. Ranks 1-3 and 4-10 are on SERP 1; Rank 11-20 are page 2 and so on.
|The number of Keywords that do not rank. This will show in the row for 'Summary for Pages Not Ranked'.
|Displays the monitored search engine. To see the exact search engine's domain (i.e., google.co.uk) move the cursor over the search engine's icon.
||Total Search Volume
||The accumulated total monthly number of times people have searched for the tracked keywords.
Please refer to the Report Toolbar and Track tab sections of Navigating Rank Ranger for additional information regarding report views, data export, and more.
- Click the calendar icon to select the date or date range depending on the report.
Custom Report Title:
- Enter a Custom Report Title, if desired. This title is centered at the top of the report.
Show or Hide Options:
- Total Keywords displays the total number of keywords that are in your campaign for the URL.
- Rank represents the landing page location on the SERP (e.g., Rank 1-3 and 4-10 appear on the first page, Rank 11-20 on the second page, etc.)
- Total Volume shows the montly search volume for the keywords ranking for that landing page.
- Traffic Value is the total average CPC for the keywords ranked for that landing page.
- Sort Field: select report field you want the report sorted by.
- Sort Direction: select Ascending or Descending.
- Show or Hide the rank change of keywords being tracked.
- Compare to Previous: show the change compared to the previous day, week, month or custom time.
Note: When a new Campaign or new Keyword is added to Rank Ranger, in order for the Daily, Weekly or Monthly change to display, that period of time actually must have elapsed. When it has not, then N/A will display in the Rank Change column.
- Select the Keywords you want displayed in the report.
Domains / URLs:
- Select the URL you want displayed in this report.
- The Search Engine(s) you want displayed in this report.
- Use the up and down arrows to change the display order.
Home Page Metrics - Social Signals:
Show or Hide the display of any of the following social metrics:
For more detailed data, please refer to our Social Analytics reports.
- Google +1s
- Twitter Tweets (Twitter has deprecated this option, however, historical data is available in Rank Ranger for campaigns that were tracked for up to 3 years prior to 2016. For more detailed data please refer to our Twitter Analytics report).
- Facebook Total (The total number of Likes, Shares and Comments not including Clicks)
- Facebook Likes
- Facebook Shares
- Facebook Comments
- Facebook Clicks (The number of clicks to view photos, play videos, see more of a post, expand comments, view commenter profile, report spam, etc.)
Google Analytics Traffic:
Select a Date period: Prior 30 Days or selected calendar date
Show or Hide the display of:
- Organic Traffic
- Direct Traffic
- Referral Traffic
- Social Traffic
- PPC Traffic
- All Traffic
- Select a Period: Prior 30 Days or Selected Date
- Bounce Rate
- Average Session Duration
- Pageviews Per Session
- Goal Conversions
- Goal Completions
- Goal Value
Save As Default Settings (if desired)
- Click the Apply Changes button.
Refer to Report Default Settings for more information about default setting features and uses.
- Account Default
- Profile Default
- Campaign Default
- WL Portal Default
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
PDF Report Settings - Landing Page Performance
Add to Marketing Dashboard
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard
3. Select the Dashboard Page
that you want the report added to
4. Click the "Go to Dashboard
" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the Report Options
section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save
The meaning of 100+, N/A, N/R, "-" and
The three moving dots
are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results. We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".
is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines
and rank depth for additional information), and the search engine did
return webpages on other domains with results for the keyword.
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"
means that the search engine did not
return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").
N/A is also an account-wide option that can be selected in the Theme & Localization settings
to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.
If you're using one of our rank reporting APIs
, they return a dash "-" in the rank field when no value is available.
If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings
button usually resolves the issue.
Common causes for 'no data found' message:
- Account is new and our rank tracker is gathering data
- Invalid date range (e.g., the report start date is older than the campaign creation date)
- Keyword / URL combination on report options was not found
- within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
- Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
- Website is new and hasn't been indexed by search engines yet
- Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation)
- Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)
If keywords are missing completely from a rank report, there are 2 possibilities:
- New keywords may have been added to the campaign, but not selected. Learn more...
- The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.
If you need assistance after reviewing and trying the options listed above, please contact our technical support team
There is a maximum limit of 1000 keywords per campaign
in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.
If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.). If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report
and by using cross-campaign metrics in the Insight Graph
and Single Metric Widgets