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Local Pack Results Settings

Google offers personalized results using many factors, one of these is the location where the user is searching from (based on their IP address) or the location the user has entered in their search phrase.  Customize your SEO reports by including Local results, also known as Google Places or Local Packs.

For Top 50 Google Maps results tracking, please add a separate Google Maps search engine to the campaign.

Please note that when you make Campaign Settings changes, the change will be reflected in the next day's rank tracking results.

Local Results blended with Organic



What are Local Pack Results?

Google Local Pack results are the results that display the physical address of the business and/or the location on a map. Local results are not included in the organic search results and must be selected in Campaign Settings. At the time of this writing, Google is displaying 3 results in the Local Pack - sometimes with a small map and sometimes without - on the first search query results page.

Google Local Pack Results with Small Map and Website URLs

In this example, Google has provided the website URL in their Website icon and RangerBot is able to match that URL against the domains in the campaign settings if you choose to Include Local Results.

Example of Google Local Pack Results

Google Local Pack Results without Map or Website URLs

In this case where Google has not provided a link to the website for a listing, there is nothing in the search results for us to match against the campaign domains for the keyword and so we are not able to count them as local results.  Since Google made this change, we now offer you the option of an Advanced Search Engine setting that you can use to enter the business listing Title and the local business URL thus providing RangerBot with data to match in the Local Pack results.

local pack results without map

Learn more about how to improve your local ranking in Google Maps and Search results...


Rank: Local Results Included vs. Excluded

Including Local Pack Results in your Campaign Search Engine settings will cause RangerBot to track and count these non-organic results along with the organic rank results. As illustrated in the example below, the green numbers represent inclusion of the Local Pack Results and the red numbers display regular Organic SERPs

Google Local Pack Results included Google Local results included or excluded

When the Include if Ranked option is selected in the Local Results settings:
  • if the primary domain is found in the Local Pack, then rank tracking records the keyword's rank in the Local Pack.
  • if the primary domain is not found in the Local Pack, then the Local Pack is ignored and Organic rank is reported (as shown in the above illustration).

News Results

In the Campaign Search Engine Settings, there is an option to include News Results and if that is enabled then the results in the above image would be counted as rank positions 4, 5 and 6 if Local Results are excluded, and positions 7, 8 and 9 if both Local Pack and News results are included.

Get In-depth Local Results 

Google's summer 2015 version of Local Results reduced the number of results to 3 instead of the old local pack of up to 7 results.  Users must now click a link in the Local Pack that's presented on the first search results page in order to view additional results with the business listing and map.

Google Local Business Combo

When someone clicks a link in the Local Pack that's presented on the first search results page, additional results are displayed in a different screen and then no longer part of the original keyword search. In this version, 10 to 20 local listings display in the left column and the selected business listing in a format similar to a Knowledge Graph displays on top of a map. 

Google Local business listings

Get Top 50 Google Maps Rank Results

You can obtain rank reporting of the Top 50 Google Maps results by adding a separate Google Maps search engine to the campaign in the Campaign Settings > Search Engines screen.

Get Google Maps rank tracking


Local Results SERP Icon in Reports

Dashboard Report with Local Pack and Google Map Results 

Illustrated in this Rank Tracker Dashboard report we see the Top 50 Google Maps results in the first table (i.e., the keywords are tracking on the Google Maps search engine for this campaign) and in the second table the results reflect Organic results blended with Local Pack for the Google USA search engine (i.e., Local Results Settings have been enabled for this search engine).  Note that in the Google USA table there is a Map icon Google Maps iconindicating that keyword ranked in the Local Pack.   The Google Mobile search engine for this campaign reflects Custom Location Settings.

Rank Tracker Dashboard with Local Pack and Maps Results

Local Results Settings

Advanced Search Engine Settings

Open Advanced Search Engine Settings:

  • In the Home > Campaigns screen, locate the campaign for which you want to view local search results.
  • Click the Campaign Settings gear icon.
  • Click the Search Engines tab.
  • Click the Advanced Settings button that corresponds to the desired organic Search Engine.
Set Local Results settings

Include or Exclude Local Results (Local Pack):

The default is set to exclude Local results in the rank count.
  • To include Local Results along with Organic results in rank count, select Include.
  • Enter the Business Name;  RangerBot will search for and report on an exact match of the name entered in this field vs. the Title that displays in the Google listing for the business location.  

    In cases where one campaign has been created for a site that has multiple locations and separate Google Business pages for each location with slightly varying titles you can enter the brand name in parentheses and RangerBot will match any Google Business Page Title that contains the brand name in it.  

    For example, by entering (Capital Grille), Ranger bot will return Local Results for "The Capital Grille", "Capital Grille Wall Street", "The Capital Grille of New Orleans", etc.

    If the Google Business Titles don't contain a common brand name, you can enter multiple business names in parentheses with a pipe between them, for example, the Hilton Hotel in San Diego has a sports grill, lounge, and restaurant, so to track the Google Business page for each of the related properties, you could enter this in the Business Name field:
    (Hilton San Diego Bayfront)|(Fox Sports Grill)|(Odysea Lounge)|(Vela)
  • Enter the Business Page URL (optional); if the Google business listing has been optimized for a URL that is different than the campaign primary URL, you may enter that URL in this field and we will use it as the landing page in your reports for Local Pack results that do not include a URL.
  • Check the Include if Ranked option if you want RangerBot to include local pack results only if the primary tracked domain ranks in the local pack. Selecting this option will ignore the local pack in organic rank count if the primary domain is not found in it.  This means that if there is a local pack holding positions 1, 2 and 3 and the domain you're tracking is in local pack position 3, then your rank tracking reports will show the keyword in position 3.  However, if the domain you're tracking is in organic position 5 and not in the local pack at all, then the reports will show the keyword ranked for position 5 (instead of 8, which would be the default in the case when Local Results is set to Include).

Learn more about additional Advanced Search Engine options.

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