The Market Reach report provides a new, scalable metric that measures the potential revenue of a business opportunity on a global scale.
It also has the potential to reveal (Not Provided) keywords and can be found in Rank Ranger under the Rank tab.
Understanding the Report Graphs & Tables
Market Reach Analytics
Approximate Monthly Searches
represents the sum of all the keywords
total volumes found in the table.
Approximate Daily Searches is a calculation of the Approximate Monthly Searches divided by 30 days.
Total Monthly Reach equals the sum of all the Keywords’ Reach values for the campaign across all the search engines combined.
Total Organic Market Reach represents the Total Monthly Reach divided by the Total Volume of monthly searches for the keywords in the campaign.
The Pie Graph represents Total Monthly Reach. If you scroll your mouse over the sections of the graph you will see the Total Reach for each search engine.
Analytics Section data is integrated with Google Analytics.
- Total Monthly Visits include all traffic sources to your website.
- Monthly Organic Visits include all organic sources to your website.
Total Volume: The Total Vol. column represents the average monthly searches for a keyword on all search engines. We calculate the Total Search Volume using Google’s search volume value and divide it by the Google Market Share value (set in Report Options) and multiply it by 100 to reach the Total Search Volume.
Note: The Search Volume that displays on other Rank Ranger reports is based on Google’s Keyword Planner tool (for All locations and All language settings). Rank Ranger allows you to adjust the Search Volume in any Campaign's Settings (refer to the Keywords section of this Campaign Setup documentation for more information), however, that does not apply to this report.
Reach: The Reach column represents a Keyword’s potential market reach based on Rank (position in the search results), Search Engine Market Share (a particular search engine's percentage of market share), and Rank Reach Value (based on a business type factor set in Report Options). To calculate this the Total Keyword Volume is multiplied by the Search Engine Market Share and that result is then multiplied by the Rank Reach Value.
For example, let's say we have a Keyword Volume of 5000, Search Engine Market Share for Google of 70% and a Keyword Rank of 4 which has a Reach Value of 75%
Total Keyword Volume = 5000 x Search Engine Market Share of 70% = 3500 x Rank Reach Value of 75% = a Market Reach of 2625
Landing Pages Table
The Landing Pages
table details the traffic volume for pages that contain keywords tracked in your Rank Ranger Campaign. We check each Landing Page's Google Analytics Organic Visits and then add all the Keywords that Rank Ranger is tracking for your campaign that are ranked for a specific landing page, thus revealing the Not Provided
Keywords: in order to reveal the keywords you need to click on the Landing Page link or the Keywords' number value in the table.
Landing Page Keywords
Revealing the (Not Provided) Keywords
Total Volume: The Total Vol. column represents
the average monthly searches for a keyword on all search engines. We
calculate the Total Search Volume using Google’s search volume value and
divide it by the Google Market Share value (set in Report Options) and
multiply it by 100 to reach a the Total Search Volume (see more about Total Search Volume in the Keywords Table section above).
Reach: The Reach column represents a
Keyword’s potential market reach based on Rank (position in the search
results), Search Engine Market Share (a particular search engine's
percentage of market share), and Rank Reach Value (based on a business
type factor set in Report Options). To calculate this the Total Keyword Volume is multiplied by the Search Engine Market Share and that result is then multiplied by the Rank Reach Value (see more about Total Reach in the Keywords Table section above).Organic Visits
represent the number of organic visits per landing page (data integrated with Google Analytics).
Please refer to the Report Toolbar and Rank tab sections of Navigating Rank Ranger for additional information regarding report views, data export, and more.
- Show or Hide the Date Column.
- Select Report Date
- Enter a Custom Report Title, if desired. This title is centered at the top of the report.
Reach Metric Name:
- Customize the name of the Market Reach Metric, if desired. You can also use special HTML characters such as "™” that will display the trademark symbol ™.
Market Reach Metric Report Location
Show or Hide Options:
- Keywords Table
- Landing Pages Table.
- Reach Column
- Total Volume
- Google Analytics Visits: this options affects Google Analytics data at both the top of the report and in the Landing Page table.
Note: When a new Campaign or new Keyword is added to Rank Ranger, reports will display N/A in the Rank Change columns until enough time has elapsed to cover the Compare to Previous period that you have selected.
Compare previous to present data, displaying increases or decreases in the report’s factors. Compare to previous day, week, or month, or even set a custom date.
Rank Reach Value (%):
Rank Reach Value is the percentage of potential traffic the website can gain based on the Search Engine Rank. Select a Preset:
- We have provided default settings for B2B and B2C plus an SEO preset to help demonstrate SEO efforts to your clients.
- If you select Custom, you can enter the percentage for each rank level based on your experience for a particular industry and/or location.
Search Engine Market Share:
To provide you with flexibility, each Search Engine’s Market Share percentage can be adjusted to the individual campaign based on your needs for targeting location-based or international campaigns and your marketing focus.
- Select the Keywords you want included in the report (use the All or None link for quick selection)
Important: When you add keywords to a campaign you need to open Report Options and
check the boxes beside the new keywords or click the Reset button to
display all keywords in your report. The number of
keywords currently included in your report displays directly below the
title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
- Show or Hide Keyword Tags
- Select individual or all Keyword Tags
Domains / URLs:
- Show or Hide the Domain column
- Select the website you want included in the report
- Select the search engines you want included in the report
- Use the up and down arrows to reorder the display of search engines in your report, if desired
Show or Hide the display of:
- Page Rank (and select Bar or Number format)
- PPC Competition
Show or Hide the display of:
- Indexed Pages
- Domain Backlinks
- Citation Flow
- Trust Flow
Show or Hide the display of:
- Ahrefs Indexed Pages
- Ahrefs Domain Backlinks
Save As Default Settings (if desired)
- Click the Apply Changes button.
Refer to Report Default Settings for more information about default setting features and uses.
- Account Default
- Profile Default
- Campaign Default
- WL Portal Default
Video: Using the Market Reach Report
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
PDF Report Settings - Market Reach
Add to Marketing Dashboard
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard
3. Select the Dashboard Page
that you want the report added to
4. Click the "Go to Dashboard
" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the Report Options
section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save
The meaning of 100+, N/A, N/R, "-" and
The three moving dots
are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results. We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".
is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines
and rank depth for additional information), and the search engine did
return webpages on other domains with results for the keyword.
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"
means that the search engine did not
return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").
N/A is also an account-wide option that can be selected in the Theme & Localization settings
to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.
If you're using one of our rank reporting APIs
, they return a dash "-" in the rank field when no value is available.
If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings
button usually resolves the issue.
Common causes for 'no data found' message:
- Account is new and our rank tracker is gathering data
- Invalid date range (e.g., the report start date is older than the campaign creation date)
- Keyword / URL combination on report options was not found
- within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
- Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
- Website is new and hasn't been indexed by search engines yet
- Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation)
- Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)
If keywords are missing completely from a rank report, there are 2 possibilities:
- New keywords may have been added to the campaign, but not selected. Learn more...
- The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.
If you need assistance after reviewing and trying the options listed above, please contact our technical support team
There is a maximum limit of 1000 keywords per campaign
in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.
If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.). If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report
and by using cross-campaign metrics in the Insight Graph
and Single Metric Widgets