The Keyword Occurrences grid provides a summary of where, how many
times, and in what format the keyword appears in specific locations of
the page code. How these occurrences rate, based on best practice,
contributes to your overall page score.
Your Page Score Badge is calculated based on the results in each of the report sections relative to best practices.
90+: Optimized! Your page is professionally optimized for the keyword you've targeted. Minor adjustments based on the report recommendations might increase the page score, however, may not be necessary depending on the time investment vs. change in results.
80 to 89: Almost there! Search results could be improved by further optimization based on the report recommendations.
70 to 79: Improvement needed. By following the recommendations provided in each section of the report, you could see a substantial improvement in page rank - as well as provide a better user experience.
60 to 69: Just passing. You should be able to boost your rankings significantly by employing the recommendations throughout the report. Don't get discouraged, we suggest you begin with the Critical factors first and then work down to High Importance, Important, etc. You
Less than 60: Not Optimized! If you're running this report on your competitor's site and keyword, this score is good news! However, if this is the result you achieved on a page you're responsible for it's time to get busy optimizing right away. Simply follow the recommendations and monitor your rankings as you make changes - this will help you determine what is working for your page and spot further opportunities for achieving that 90+ score!
View your search engine listing as it's displaying on Google
Click the SERP Preview button to review the number of characters and pixels of your page title and description vs. the number that Google allows. Use the editor to make changes to the text to see the affect on the display and character/pixel limits (this tool is for analysis, you will need to apply any desired changes directly in your website).
Address the Critical KEYWORD factors
by following the recommendations in each report section, for example:
Page URL Optimization
The following Page Analysis details optimization status of the specific web page URL you entered above (your website or a competitor's website) for the keyword you entered and provides best practice recommendations for SEO improvement.
The health of your URL can affect search engine rank based on factors such as URL string length, quality and type, keyword placement in domain/subdomain name or subfolders, and even domain history.
Page Title Optimization
The Page Title is considered by search engines to be the most important place to identify keywords and associate the page with a topic or set of terms. It can also determine user engagement. Therefore, Page Titles should be highly relevant to the page content and effectively engage the searcher to click.
Meta Description Optimization
The meta description attribute is used by most major search engines to generate the description of your website they display in search results. Some search engines use a snippet of page content related to the search term, but it is still important to ensure your page meta description is readable and relevant to your overall page content. The On-Page Keyword Optimization Audit checks for Keywords in the Meta Description, Number & Length of Meta Tag Description.
META Keywords Optimization
Most search engines are no longer considering Meta keywords in their ranking algorithms, especially Google. This test verifies the existence of a Meta Keyword Tag.
H1 Heading Optimization
Search engines may place a weighting on your page’s indexing based on the content of the H1 tag. This test checks for the existence, quality and number of H1 Tags.
Page Structure Optimization
Addresses Page Size, Code-to-Text Ratio, Title Tag, Meta Description Tag, H1 Tag, Doctype Declaration and Deprecated Tags
On-Page Keywords Optimization
Evaluates the Top 10 Keywords on the page, along with placement in the Title Tag, number of keyword occurrences, frequency, prominence and emphasis.
Search engines seek pages that contain relevant, machine-readable content that provides the best match for their visitors search text. This section tallies the Word Count, Character Count and number of H2, H3 and H4 tags on a web page against best practice and provides recommendation for optimization.
On-Page Readability Test
Character, syllable, word and sentence counts, as well as characters and syllables per word and words per sentence can determine the readability of your content by specific audiences. Since scoring systems produce numbers, it's easy for search engines to include such parameters in their algorithms and thus boost or penalize your site in the SERPs. This section provides analysis of page content using 6 respected tests and offers support for many languages.
Search Engine Accessibility
In order for a webpage to rank in the search results, a search engine must be able to crawl it. This analysis confirms that the domain can be crawled by search engines via Robots.txt file, provides HTTP Status Code for error detection, and Safe Browsing.
Page Response Speed Test
Image File Name, Title, Alt text, Description and Caption provide search engines with important relevancy signals, and enable visitors with text-only browsers or slow Internet connections to quickly determine the relevancy of your page. This test analyzes the balance of Images and Text on the page, confirms that all images contain quality Alt Tags and Title attributes, and checks for Keyword in Image File name, all of which are factors in the search engine visibility of a page.
Canonical Tags Check
Search engines have been known to penalize sites that have more than one page with similar or identical content. The SEO best practice is to use Canonical tags that tell a search engine that the page it is currently crawling should be treated as a copy of the URL within the tag. This effectively tells the search engine that multiple pages should be considered as one and that it should attribute any content and link metrics back to the main URL. This test confirms whether or not a page has a canonical tag and provides instructions for adding one if it is needed.
The number of outbound links from a page, whether they be internal to another page in your site or external to a different domain can be a signal to search engines of your page authority - or lack thereof in cases of many outbound links on a page relating to your targeted keyword(s) and content. This factor can determine search engine indexing of the page and placement in the SERPs. This test analyzes the number and type of links on the page and provides recommendations for optimizing the on-page links.
Mobile Device Accessibility Test
Mobile optimized sites rise higher in SERPs than non-mobile sites when a visitor searches from a mobile device. This test determines the mobile-friendliness of a landing page.
If the Mobile audience is important to you, then the Head section of your landing page should contain the Viewport Tag
and Apple Icon
code is also recommended if you're targeting an Apple device audience. If you're using a content management system like WordPress, Drupal, Joomla, etc. responsive themes should have these tags built in.
If you correct issues reported in the Analysis sections, you can easily recheck the page score and Analysis sections by clicking the Recheck
- Quick Recheck if content, keywords, meta fields or page structures changes have been made.
- Full Recheck if changes were made to address mobile-friendly, broken links or page speed. This may take several minutes to complete.