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Search Engines



The Search Engine report provides a complete data summary of search engine results, organized by keyword or domain for ease in comparing results with those of the competition.

This report is similar to the Rank Tracker Dashboard, but with 2 unique feature differences:
  • Search traffic visits for keywords are included, if your campaign is connected to a Google Analytics account.
  • All Search Engines (if selected in the report options) are displayed in one table side-by-side instead of separate tables for each search engine.

Search Engines Report in marketing dashboard
 


Single Domain View

 

In Single Domain View, the rank for the selected search engines is displayed for the primary website being tracked in the campaign. The report has options to show or hide most columns, and sort by the data type you prefer. You can also click the funnel icon at the top of the table and filter the data.


single domain view of search engine report




Competitive View

 

In Competitive View mode, any or all of the campaign's tracked competitor URLs can be viewed and compared to the primary domain.

In this example, in addition to the Domain URL, Search Engine Name, Best Rank, Average Rank, Ahrefs Indexed Pages & Domain Backlinks columns, the option to highlight the primary domain has been set to Show, and makes it easier to identify the client's rank compared to the competition.
 
competitor search engine rank report



White Label Search Engines Reporting

 
Search Engines Report in Marketing Dashboard
The Search Engines report can be customized using a wide variety of report options and added to a white label Marketing Dashboard, Client Dashboard or scheduled PDF report.

In this example, Google Play Store rank metric widgets are followed by a text box that explains the SERP icons that display in the Search Engines report on the page.  The report search funnel was expanded to filter the Average Rank column.

Search Engines report in web marketing dashboard





Report Options

 
Select a report date

Date:

  • Show or Hide the Date column
  • Click the calendar icon to select the report date
Show or hide report columns

General Settings:

  • Enter a Custom Report Title (optional): displays centered across the top of the report.
  • Group tables by: Domains or Keywords
  • Show or Hide the following columns:
    Date
    Domain (URL)
    Search Engine Name
    Best Rank
    Worst Rank
    Common Rank
    Average Rank
  • Sort Field: select the column that you want the report sorted by
  • Sort Direction: Ascending or Descending
select the keywords

Keywords:

  • Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

select keyword tag filters

Keyword Tags:

  • Show or Hide Keyword Tags in the report
  • Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

select the domains you want to view in the report

Domains:

  • Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to Show provides a visual highlight of the primary website's rank results.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
select the search engines for comparison

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of the search engines
select rank change options

Select Rank Change Filters:

  • Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
  • Compare to Previous: Day, Week or Month
  • For: select the Search Engine that the Rank Change Filters should be applied to
Select keyword metrics from Google AdWords

Keyword Metrics:

  • Show or Hide Google AdWords Average Monthly Volume
  • Show or Hide PPC Competition rating
show or hide domain metrics

Domain Metrics:

  • Google Page Rank, and select Bar or Number display type
  • Majestic
    Indexed Pages
    Domain Backlinks
    Citation Flow
    Trust Flow
  • Ahrefs
    Indexed Pages
    Domain Backlinks
show or hide Google Analytics visits

Analytics Settings:

  • Show or Hide Analytics Visits (month)
  • Show or Hide Analytics Visits (past 24 hours)

Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.

show or hide serp indicators

SERP Indicators:

Save Report Default

Save

  • Important! Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.




Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Search Engines Report

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Search Engines

Date



Expand the Date options  
Display the Date Column by moving the slider to the right.

In the Show Report data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings



Custom Report Title (optional): displays across the top of the report section

Group By option: allows you to group by Domain (for viewing 1 table per keyword including competitor domains) and Keywords (for viewing 1 table with all keywords for 1 domain).

Display additional columns by moving the slider to the right for each selection .

Sort Options: select the Sort Field that you prefer and the Sort Direction.

Keywords



Select all or specific Keywords by adding or removing the check mark next to the Keyword.

Tags



Display Tags in a report column by moving the Show Keyword Tags slider to the right.

Filter the report by Tags by selecting specific tags.

Domains



When choosing to display competitor domains in the report, you have the option to Highlight the Primary URL by moving the slider to the right.

Select all or some of the Domains by adding or removing the check mark next to the Domain.

Search Engines



Select the Search Engines to display in the report. 

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Rank Change



Filter results (optional)  
  • All (No Filter)
  • Positive & Negative Changes: only keywords that have a positive or negative change will be displayed in the report. 
  • Only Positive Rank Change: only Keywords that have a positive rank change will be displayed in the report.
  • Only Negative Rank Change: only Keywords that have a negative rank change will be displayed in the report.
  • Positive & No Rank Change: only Keywords with a positive rank change or Keywords without a rank change will be displayed in the report.
  • Negative & No Rank Change: only Keywords with a negative rank change or Keywords without a rank change will be displayed in the report.
  • No Rank Change: only Keywords that have not changed rank will be displayed in the report.
Compare to Previous:
  • The previous day
  • The same day in the previous week
  • The same date in the previous month

Google AdWords



Display Average Monthly Volume by moving the slider to the right (learn more about Keyword Search Volume)

Display PPC Competition by moving the slider to the right.

Domain Metrics



Display Google Page Rank by moving the slider to the right. 
Choose the Page Rank to display as a Bar or Number.

Display a variety of Majestic and AHREFS data by moving the slider to the right.  

Analytics Settings



Display Analytics Visits (month) and Analytics Visits (24h) by moving the slider to the right.

This requires campaign connection to a Google Analytics profile.

SERP Indicators



Display SERP Icons by moving the slider to the right.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Marketing Dashboard Settings - Search Engines Report


Click the gear icon to access the report's settings, expand each section that you want to change, and click the Save button.

Date
  • Show or Hide the Date column
  • Select the day of the selected period to display report data for (this is based on the marketing dashboard date settings of either Fixed Periods or Date Selection, learn more...)


General Settings
  • Custom Report Title (optional): displays across the top of the report section
  • Group By option: allows you to group by Domain (for viewing 1 table per keyword including competitor domains) and Keywords (for viewing 1 table with all keywords for 1 domain).
  • Additional display columns can be included by toggling the your choices to "on". 
  • Sort Options: select the Sort Field that you prefer and the Sort Direction.


Keywords
Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword


Keyword Tags
  • Show or Hide Keyword Tags in the report
  • Select specific Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.
Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.


Domains
  • Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to Show provides a visual highlight of the primary website's rank results.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites. 
    To emulate the Competitive View that you see for this report in the user interface, select Group By Keywords, and show the Domain URL column in the General Settings section.


Search Engines
  • Select the search engines you want included in the report
  • Use the up and down arrows or drag to reorder the display of the search engines


Rank Change
Select rank change filters:
  • Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
  • Compare to Previous: Day, Week or Month
  • For: select the Search Engine that the Rank Change Filters should be applied to


Keyword Metrics
  • Show or Hide Google AdWords Average Monthly Volume
  • Show or Hide PPC Competition rating


Domain Metrics
  • Google Page Rank, and select Bar or Number display type
  • Majestic
    Indexed Pages
    Domain Backlinks
    Citation Flow
    Trust Flow
  • Ahrefs
    Indexed Pages
    Domain Backlinks


Analytics Settings
  • Show or Hide Analytics Visits (month)
  • Show or Hide Analytics Visits (past 24 hours)
Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.


SERP Indicators
Show or Hide Google SERP Indicators (learn more about SERP Indicators)


Save Changes
Important! Click the Save button to apply the changes.


Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"


N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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