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Search Engines Report



The Search Engine report provides a complete data summary of search engine results, organized by keyword or domain for ease in comparing results with those of the competition.

This report is similar to the Rank Tracker Dashboard, but with 2 unique feature differences:
  • Search traffic visits for keywords are included, if your campaign is connected to a Google Analytics account.
  • All Search Engines (if selected in the report options) are displayed in one table side-by-side instead of separate tables for each search engine.

Search Engines Report in marketing dashboard

Reports & Tools > Organic Search > Rank Tracking > Rank Tracker 

 


Single Domain View

 

In Single Domain View, the rank for the selected search engines is displayed for the primary website being tracked in the campaign. The report has options to show or hide most columns, and sort by the data type you prefer. You can also click the funnel icon at the top of the table and filter the data.


single domain view of search engine report




Competitive View

 

In Competitive View mode, any or all of the campaign's tracked competitor URLs can be viewed and compared to the primary domain.

In this example, in addition to the Domain URL, Search Engine Name, Best Rank, Average Rank, Ahrefs Indexed Pages & Domain Backlinks columns, the option to highlight the primary domain has been set to Show, and makes it easier to identify the client's rank compared to the competition.
 
competitor search engine rank report



White Label Search Engines Reporting

 
Search Engines Report in Marketing Dashboard
The Search Engines report can be customized using a wide variety of report options and added to a white label Marketing Dashboard, Client Dashboard or scheduled PDF report.

In this example, Google Play Store rank metric widgets are followed by a text box that explains the SERP icons that display in the Search Engines report on the page.  The report search funnel was expanded to filter the Average Rank column.

Search Engines report in web marketing dashboard





Report Options

 
Select a report date

Date:

  • Click the calendar icon to select the report date
Select display columns

Display:

  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Display General Columns:

  • Search Engine Name displays the name of the Search Engine
  • Rank Date
  • Website (URL) per row.
  • Keyword Tags (to display only specific tags, use the tag filter in the Filters section of report options)
Show or hide report columns

Display Rank Columns:

  • Best Rank: the highest rank the keyword achieved on the report date across all displayed search engines
  • Worst Rank:  lowest rank the keyword reached on the report date across all displayed search engines
  • Common Rank:  the rank that repeats the most across all the displayed search engines for the keyword on the report date, and the percentage of the search engines that rank represents
  • Average Rank: the keyword's average rank on the report date across all the displayed search engines



Display SERP Icons:



Display Keyword Metrics Columns:

  • Avg. Monthly Volume: the average number of times people have searched for this exact keyword
  • PPC Competition: represents a domain's ranking based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result for actual percentage.
Show or hide report columns

Display Domain Metric Columns:

  • Majestic: Indexed Pages is the domain's total number of pages indexed by Majestic
  • Majestic: Domain Backlinks is the domain's total number of backlinks reported by Majestic
  • Majestic: Citation Flow is a Majestic SEO flow metric, which is weighted by the number of citations to a given URL, or Domain
  • Majestic: Trust Flow is a Majestic SEO flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.
  • Ahrefs: Indexed Pages is the domain's total number of pages indexed by Ahrefs
  • Ahrefs: Domain Backlinks is the domain's total number of backlinks reported by Ahrefs
Show or hide report columns

Sort and Group:

  • Sort Field: select the field you want the report to be sorted by
  • Sort Direction: select the sort direction
  • Group by Domains, Keywords or Tags determines the content of each table
select the keywords

Filters:

  • Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
  • Compare to Previous: Day, Week or Month
  • For: select the Search Engine that the Rank Change Filters should be applied to
select the keywords

Keywords:

  • Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

select keyword tag filters

Keyword Tags:

  • Show or Hide Keyword Tags in the report
  • Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

select the domains you want to view in the report

Websites:

  • Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to display provides a visual highlight of the primary website's rank results.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
select the search engines for comparison

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of the search engines
show or hide Google Analytics visits

Analytics Settings:

  • Show or Hide Analytics Visits (month)
  • Show or Hide Analytics Visits (past 24 hours)

Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.





Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Search Engines Report

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Search Engines

Date



Expand the Date options  

In the Show Report data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the follo