Daily Snapshot
The Daily Snapshot report displays rank progress trending day by day over the selected report period. The report features a variety of metric display options including grouping by domains or keywords, the latest ranked landing page, a rank color scale, rank change indicators, custom sorting, filtering by keyword tags, single or multiple domain competitive view, notation of Google algorithm updates, search volume and user defined notes.
Located in Reports > Rank > Rank Progress > Daily Snapshot
Primary Domain and Multiple Search Engines
Daily Rank and rank change by search engine for the selected date range.
Ranked Landing Page & Rank Color Scale
Primary Domain, Ranked Landing Page and Rank Color Scale
- Rank Color Scale provides a visual guide to rank quality and change over time
- Ranked Landing Page is based on the report end date
- Both features can be enabled in Report Options > General Settings
Daily Snapshot with Competitor Comparison by Keyword
Daily Rank and rank change for the selected date range, highlighting the primary domain rank vs. competitors' rank for each keyword and search engine.
Tags, Search Volume & Algorithm Updates
Daily Snapshot Filtered by Tags, and with Search Volume and Google Algorithm Update Displayed
In this example:
- Google Algorithm update is displaying for the date it occurred (Report Options > General Settings > Rank Risk Index)
- The report has been filtered to display only the keywords associated with one Tag (Report Options > Tags)
- The Search Volume column has been enabled (Report Options > Keyword Metrics)
Custom Date Range
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Date:
- Click the calendar icon to select the report Date Range
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Display:
- Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report.
Display General Columns:
- Search Engine: displays a search engine icon per row in addition to the search engine name at the top of the table)
- Website (URL) per row
- Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter
- Landing Page: URL of the page that ranked highest for the keyword on the last day of the report period
- Landing Page Tag: if you have added campaign Landing Page Tags, you can display them in the report by enabling this setting.
- SERP Snapshot: enable to display a graph icon that when clicked launches a trend graph displaying rank and visibility or landing pages, and an provides a quick option to launch the SEO Monitor per keyword
- Keyword Performance Graph: enable to display a graph icon that when clicked launches a graph displaying rank, landing page and visibility trends per keyword
- Rank Color Scale: displays rank cells with a heat map based on positions
- Daily Change: displays green or red indicators with the number of rank position changes compared to previous date.
- Algorithm Updates: displays indicator of Google algorithm updates reported in our historical algorithm update tracking tool in the date column heading
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Display Keyword Metrics Columns:
- Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign (learn more)
Display Notes:
- Notes (Single Date)
- Notes (Date Range)
- Click Add Note to create a new note
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Sort and Group:
- Sort Field: select the field you want the report to be sorted by
- Sort Direction: select the sort direction
- Group by Domains or Keywords determines the content of each table
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Keywords:
- Select Keywords you want displayed in the report
Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
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Keyword Tags:
- Select Tag(s) to filter the report results by: use the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.
- Select a Tag Filter
Contains at least one (OR) - this option will include any of the selected keyword tags
Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report
Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
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Websites:
- Choose whether or not to highlight the primary URL (campaign domain) in the report
- Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites
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Search Engines:
- Select the search engine(s) you want included in the report
- Use the up and down arrows to reorder the display of search engines in your report, if desired
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Save
- Click the Apply Changes button.
For more information, please refer to:
- Report Default Settings for more information about
default setting features and uses.
- The Report Tools section of the User Guide for additional information regarding report views, data export,
adding this report to an existing White Label PDF report and more.
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Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting
Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
PDF Report Settings - Daily Snapshot
Add to Marketing Dashboard
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select
Add to Marketing Dashboard
2. Select the
Dashboard (campaign name)
3. Select the
Dashboard Page that you want the report added to
4. Click the "
Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the
Report Options section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods,
learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select
Save as Default for Client Dashboard.
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the
Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the
Save button.
The meaning of 100+, N/A, N/R, "-" and 
The three moving dots
are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results. We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".
100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of
supported search engines and rank depth for additional information), and the search engine
did return webpages on other domains with results for the keyword.
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"
N/A means that the search engine
did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").
N/A is also an account-wide option that can be selected in the
Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.
If you're using one of our
rank reporting APIs, they return a dash "-" in the rank field when no value is available.
If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the
Default Report Settings button usually resolves the issue.
Common causes for 'no data found' message:
- Account is new and our rank tracker is gathering data
- Invalid date range (e.g., the report start date is older than the campaign creation date)
- Keyword / URL combination on report options was not found
- within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
- Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
- Website is new and hasn't been indexed by search engines yet
- Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation)
- Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)
If keywords are missing completely from a rank report, there are 2 possibilities:
- New keywords may have been added to the campaign, but not selected. Learn more...
- The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.
If you need assistance after reviewing and trying the options listed above, please
contact our technical support team.
There is a maximum limit of
1000 keywords per campaign in order to ensure efficient report generation and convenient viewing.
Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.
If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.). If you have an Enterprise package, you can view rank performance data for multiple campaigns in the
Portfolio Report and by using cross-campaign metrics in the
Insight Graph and
Single Metric Widgets.
