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Tag Rank Distribution

Tags provide a convenient way of categorizing or identifying a specific group of keywords. The Tag Rank Distribution report offers a snapshot view of the search engine performance of keywords in a campaign grouped according to tags

Report options include the display of a summary table with Total Keywords rank for each search engine, and additional tables displaying the individual keyword performance on each search engine as Rank 1 - 3, Rank 4 - 10, Rank - 11 -20, Rank 21 - 50, Rank 50+, No Rank and Total Volume. A pop-up displays the individual keywords and their rank per Tag.

Tag Rank Distribution report

Discover Keyword Rank per Category

Popup Keyword Information

Click on any of the tags in the Category/Tag column, or on the number in the Keywords column, and a pop-up box displays with the keywords categorized with the tag, along with the rank of that keyword for the date selected.

Popup Keyword Rank Information

Report Options

select date


  • Click the calendar icon to select the date
select rank positions

General Settings

  • Enter a Title to display centered at the top of your report (optional). This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Show or Hide the display of the number of keywords that match the following criteria:

  • Total Keywords is the total number of keywords that are tagged in the category and are ranking
  • Rank 1-3
  • Rank 4-10
  • Rank 11-20
  • Rank 21-50
  • Rank 50+
  • No Rank represents the number of campaign keywords not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Total Volume represents the accumulated total monthly number of times people have searched for the tracked keywords (Learn more...)
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume (Learn more...)
Average Rank Rules

Average Rank Rules

  • Show or Hide Average Rank
  • If you want Average Rank calculated differently than actual rank, then enter a Rank Threshold number
  • Rank Value enter the value you want Rank Ranger to use for keyword rank that is higher than the Rank Threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field. 

    Enter 0 if you want the keyword ignored completely when calculating average rank.

    Leave the Threshold at 500 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.

    In the screenshot, Rank Value is set at less than or equal to rank position 50, with a Rank Value of 0. This combination would cause keywords ranking in position 51 or above to not be counted at all in the Average Rank calculation.
sort options

Sort Options

  • Sort Field: Select the metric you want to sort the report by
  • Sort Direction: select Ascending or Descending
Keyword tags

Keyword Tags

  • Select the Tag(s) to filter the results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select the domain


  • Select the domain you want the report generated for
select search engines

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display order of search engines in your report
Save Report Default


  • Click the Apply Changes button
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Tag Rank Distribution

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • Tag Rank Distribution.


In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings

Custom Report Title (optional): displays across the top of the report section.

Display additional columns by moving the slider to the right for each choice.

Display Average Rank by moving the slider to the right.

Average Rank Rules: Enter values for Rank Threshold and/or Rank Value or leave the default values.

Sort Options: select the Sort Field that you prefer and the Sort Direction.


Select a specific Keyword by choosing a keyword from the dropdown menu.


Filter the report by Tags by selecting specific tags.


Select a specific Domain by choosing the domain from the dropdown menu.

Search Engines

Select the Search Engines to display in the report. 

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Landing Page Metrics

Display Social Signals by moving the slider to the right for each choice.

Analytics Settings

Display a Traffic period of the Prior 30-days or select a Date.

Display Google Analytic Metrics by moving the slider to the right for each metric to be displayed.

Google Analytics requires a campaign connection to a Google Analytics profile.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and   

The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 

Insight Graph with rank position distribution

In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette

Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings

Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
Top 10 competitor rankings

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