View your website's visibility on search engines and visually compare it to your competitors in this colorful graph that also provides options for display of Google Algorithm Changes, Events, and Notes. Visibility is based on the position of ranking keywords and average search volume.
The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however, the default settings will show the average of all keywords across all search engines being tracked in the campaign.
Visibility Score is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign.
Keywords can score up to 500 in our system, but we only calculate Visibility Score for keywords in Top 30, meaning that if a keyword is ranked in position 31 or 499 it will be assigned a Visibility Score of 0. This is based on research of average user behavior indicating that approximately 75% of users never scroll beyond the 1st page of search results. Therefore, Visibility value for a keyword is based on the rank position, i.e., a keyword that ranks #1 will have a higher value than a keyword that is ranked #4.
The total of the campaign keywords' visibility scores (including those that score 0) results in the campaign's daily Visibility Score. The higher the daily score, the better the site's visibility. The idea is to improve from the baseline Visibility Score over time with the goal of improving click-thru and site traffic.
Competitive Visibility Share
In this example, the Visibility Share %
option is enabled, producing a summary above the graph that details the percentage share of the campaign website compared to tracked competitor domains.
This is an example of the visibility and rank graph displayed in the Rank > Dashboard.
The Rank is specific to the selected keyword and search engine. The Visibility Score takes into account all tracked keywords for a particular campaign for the selected search engine and, therefore, differs from the Rank as it is not specific to a keyword, but rather an average score of visibility for the website.
Visibility Score added to a ranking graph improves the ability to see how the entire campaign is performing in comparison to fluctuations for a specific keyword.
You can also add the Visibility metric to an Insight Graph and create a custom graph with blended metrics, refer to the Insight Graph section below the options for this graph.
Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:
Visibility Score, Search Console Impressions and Clicks
Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.
Visibility Metrics Options
Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website, but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website.
Enter the name that you want displayed as the legend label
Select from the list of domains being tracked for the campaign
Select All or one specific Search Engine
Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select Add to Web Dashboard
2. Select the Dashboard
3. Select the Dashboard Page
that you want the report added to
4. Click the "Go to Dashboard
" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the Report Options
section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save