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Account Campaigns Pro View



After you've created your first campaign, the first screen you'll see when logging into Rank Ranger provides a convenient view of all of the Campaigns in your account.  This screen can be customized to display campaign data in the format each individual account user prefers.

Data displayed on this account campaigns summary screen is updated weekly on Mondays and can be manually refreshed using the Last Update option.

Pro, Classic and Screenshot Campaign views
Fig. 1. Pro, Classic and Screenshots view Account Campaigns display options

You can learn more about the Classic and Screenshot View options in the Account Campaigns documentation, below we'll cover the highly customizable Pro View.

Campaigns Pro View
 

Video: How to Customize the Campaigns Screen  

 




Campaign Details & Display Settings

 
Campaigns Pro View Display Options

To add a new campaign to your account, click the + Add Campaign button.

To open the Display Options, click the Display Settings button in the upper right area of the screen and select the Pro layout to open the Display Options.

Add campaign or change display options
Fig. 2. Add Campaign and Display Settings buttons

Each marketing metric can be turned on toggle on metric or off toggle off metric by clicking the toggle button.


Campaigns Pro Display Options
Fig. 3. Account Campaigns Pro View Display Options


Campaign Details

Select the Campaign Details you want displayed:
  • Screenshot: the desktop and mobile screenshot of the primary domain
  • Profile: if the campaign is associated with a Profile, it displays below the screenshot
  • Industry: if an industry was set for the campaign, then it will display below the screenshot
    Profiles and Industries are found in the Advanced Settings section of the Campaign General Settings screen.

Select the Campaign Details you want displayed
Fig. 4. Visual description of Campaign Details settings


Visual Display Settings

Select visual settings of Charts or Lists and a Color Palette. 

Display Settings Charts, Lists and Color Palette Charts and Lists
Fig. 5. Visual Display settings: Charts, Lists and Colors



Search Metrics Settings

 
Search Keywords, Search Engines and Visibility Graphs

Search metrics are updated daily. Select the search metrics you want displayed:
  • Keywords Count: the number of keywords tracked in the campaign.
  • Search Engines: the number of search engines the keywords are being tracked on.
  • Visibility Score: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation). 
  • Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
In this view, the words "Keywords" and "Search Engines" link directly to the campaign's Keywords Settings and Search Engines Settings screens.

Search Metrics Settings Keywords & Visibility
Fig. 6. Keywords & Search Engines Count, and Visibility Score and Trends chart


Visibility, Average Rank, Gain & Loss and Overall Rank Performance

Toggle on the rank metrics you want displayed:
  • Visibility: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation). 
  • Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
  • Average Rank:  the average rank for the current day.
  • Average Rank (weekly): the average rank for the past 7 days.
  • Average Rank (monthly): the average rank for the past 30 days.
  • Gain & Loss (daily): green upward arrow represents the number of keywords that increased in rank since the previous day, and red downward arrow represents the number of keywords that decreased in rank since the previous day.
  • Overall Performance: the overall keyword performance change within the campaign from the first day that you added the keywords (Day 1) vs. the current day (Today). We check and compare only the keywords that are ranked on both Day 1 & Today - and that rank at least in the top 100 search engine results. If a keyword didn't rank at all we can't consider it because we can't calculate it.

Visibility, Average Rank, Gain and loss, overall performance
Fig. 7. Rank Metrics with display example


Filter Search Engines

To exclude the display of specific search engines, click to remove the check mark in the corresponding check box.             

Filter Search Engines
Fig. 8. Filter Search Engines settings



Last Update

Rank summary data is refreshed daily for Campaigns Pro View, full search engine rank tracking reports can be quickly accessed by clicking the View Reports link at the bottom of the Search metrics.

Toggle on the Last Update option to display the date that the selected metrics were updated.  Hover over the area following the date to enable the refresh icon and click it to obtain the latest data.             

last update
Fig. 9. Last Update display setting




Traffic Metrics Settings

 
Traffic Sessions, New Users, Conversions and Transactions

Google Analytics integration is required in order for traffic data to display, learn how to Authorize Connections and connect a campaign to a Google Analytics profile.

Select the Traffic metrics you want displayed:
  • Sessions: the number of visitor sessions that have taken place on the tracked website during the past 30 days. 
  • Sessions Medium Breakdown: pie chart or list graphs of Sessions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium. 
  • New Users: the number of first-time visitors to the tracked website during the past 30 days.
  • New Users Medium Breakdown: pie chart or list graphs of New Users by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.  
  • Conversions: the number of completed goal conversions for the tracked website during the past 30 days. (requires Goals to be set up in Google Analytics).
  • Conversions Medium Breakdown: pie chart or list graphs of Conversions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.  
  • Transactions: the number of ecommerce transactions completed during the past 30 days (requires Ecommerce Tracking set up in Google Analytics). 
  • Transactions Medium Breakdown: pie chart or list graphs of Transactions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.  
  • Last Update: Analytics data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week.   Daily traffic data is available in our Google Analytics reports which can be quickly accessed by clicking the View Reports link at the bottom of the Traffic section on the Campaigns Pro View screen. 
 

Traffic metric settings
Fig. 10. Traffic settings with display example


Traffic Medium Breakdown

If you enable the Medium Breakdown option for any traffic metric, then data will be presented in a Pie Chart or List format (depending upon the Visual settings selected) for the applicable traffic medium (e.g., Direct, Paid Search, Email, Organic Search, Referral, Social or Other).
traffic metrics settings with medium breakdown pie charts
Fig. 11. Traffic Medium Breakdown example



Pay-Per-Click Metrics Settings

 
AdWords PPC Summary

Google Analytics integration with AdWords is required in order for PPC data to display.  Learn how to link Google Analytics & AdWordsAuthorize Connections and connect a campaign to a Google Analytics profile.  

Select the PPC metrics you want displayed:
  • Sessions: the number of visitor sessions to the tracked website or app that originated from an Ad Click during the past 30 days.
  • New Users: the number of first-time visitors to the tracked website or app that originated from an Ad Click during the past 30 days.
  • Conversions: the number of completed conversions (e.g., user clicks your AdWords ad link and completes the action that is defined for the ad campaign in Google AdWords). 
  • Transactions: the number of transactions completed on the tracked website or app that originated from an Ad Click during the past 30 days.
  • Impressions: the number of times your ads have been shown on a search result page during the past 30 days.
  • Ad Clicks: the number of times users clicked on your AdWords ads during the past 30 days.
  • Ad Cost: the total cost of AdWords ads during the past 30 days.
PPC data is refreshed on this screen every Monday along with Google Analytics.  


PPC metrics settings
Fig. 12. PPC Metrics settings and example of how they display


Social Metrics Settings

 
Facebook, Twitter, LinkedIn, YouTube & Instagram Summary

Social network connections are required in order to display social metrics on this screen. Learn how to Authorize Connections.

Select the Social metrics you want displayed:
  • Facebook Fans: the total number of unique users who have liked your Facebook page.
  • Twitter Followers: the total number of unique users who are following your Twitter feed.
  • Twitter Following: the total number of Twitter accounts you are following.
  • LinkedIn Followers: the total number of unique users following your company LinkedIn page feed.
  • YouTube Subscribers: the number of unique users who subscribe to your YouTube channel.
  • YouTube Views: the total number of times that channel videos were viewed.
  • YouTube Videos: the number of videos in the YouTube channel.
  • Instagram Followers: the total number of unique users following your Instagram account.
  • Last Update: Social network data is refreshed weekly on Monday.  
Social Metrics Settings
Fig. 13. Social Network metric options and example display



Search Console Metrics Settings

 
Clicks, Impressions, Position and CTR

Google Search Console integration is required n order for search analysis data to display on this screen.  Learn how to Authorize Connections and connect a campaign to a Search Console web property.

Select the Search Console Metrics you want displayed:
  • Clicks: the number of clicks from Google search results page that landed the user on the tracked website.
  • Impressions:  the number of links to your site that displayed as a result of a user query in Google search results on a page that the user viewed (does not require the user to scroll to the link).
  • Position: the average position of the topmost result from your site (more information).
  • CTR (Click-Through-Rate): the number of clicks divided by the number of impressions.
  • Last Update: Search Console data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week. Please be advised that there can be a delay of up to 5 days between the time Google compiles this data and releases it via their API to our platform.   


Search Console Metrics Settings

Fig. 14. Search Analytics metrics options with example display.


Link Metrics Settings

 
Managed Links and Backlinks 

Select the Link Metrics you want displayed:
  • Status Breakdown: the number of links broken down by status type.
  • Backlinks (Majestic): the number of backlinks and referring domains for the tracked domain as recorded by Majestic.
  • Majestic Trends Chart: the backlink and referring domains trends reported for the tracked domain by Majestic during the past 6 months. 
  • Backlinks (Ahrefs): the number of backlinks for the tracked domain as recorded by Ahrefs.
  • Ahrefs Trends Chart: the backlink trends reported for the tracked domain by Ahrefs during the past 6 months.
  • Last Update: Link data is refreshed weekly on Monday, if you enable the Last Update option then the date will display. 

Managed Links and Backlinks Metrics
Fig. 15. Link Metric options with an example of how they display. Clicking the +Add Link button launches Link Manager.


Managed Links Status Descriptions

Valid Link status is displayed in different colors based on the way the link source website has coded the link, for example:
  • Anchor text matched
  • Anchor text does not match, but link is correct
  • Link marked as no follow
Dead Link status includes:
  • Host (the site hosting the link source page) not found
  • Link does not exist on host      
Managed Link Status
Fig. 16. Managed Links Status Breakdown



Filters & Presets

 
Search, Filter by Profile or Industry and Select a quick Preset

  • Enter a campaign name and click the Search button to quickly bring that campaign into view.
  • Select a Profile to filter the Account Campaigns Pro View screen for a specific group of campaigns.
  • Select an Industry to filter the Account Campaigns Pro View screen for a campaigns associated with a specific industry.
  • Select a Preset to quickly change the type of data displayed on this screen.


Presets and Filters
Fig. 17. Campaigns filters and preset options.



Preset: Marketing Manager

 
Campaign Details, Search Performance, Analytics Traffic, PPC and Social Metrics

This preset was configured with the Marketing Manager in mind. It provides a high level overview of search, traffic, PPC and social media metrics.  
          
Preset Marketing Manager
fig. 18. Marketing Manger Account Campaigns preset example



Preset: SEO Basic

 
Campaign Details, Search Visibility and Search Console Metrics

This preset was created for the person who needs a quick high level view of SEO status.
            
SEO Basic preset
fig. 19. SEO Basic Account Campaigns preset example



Preset: SEO Advanced

 
Campaign Details, Search Visibility, Rank Performance and Search Console Metrics

This preset was created for the SEO expert interested in high level performance metrics. 

SEO Advanced preset

Fig. 20. SEO Advanced Account Campaigns preset example


Preset: SEO Pro

 
Campaign Details, Search Visibility, Rank Performance, Analytics Traffic, Search Console and Links Metrics

This preset was created with the SEO Pro in mind, providing a comprehensive overview of important SEO metrics. 

SEO Pro preset
Fig. 21. SEO Pro preset Account Campaigns example



Preset: Link Builder

 
Campaign Details, Search Visibility, Managed Links and Majestic & Ahrefs Backlink Metrics

For the Link Builder this preset provides an overview of search visibility and statistics for managed links and backlink data from Majestic and Ahrefs.

Link Builder Preset
fig. 22. Link Builder Account Campaigns preset example



Preset: PPC Expert

 
Campaign Details, Analytics Traffic and PPC Metrics

For the PPC expert, this preset provides Analytics Traffic sessions and new users alongside PPC performance metrics.
 
PPC Expert preset
fig. 23. PPC Expert Account Campaigns preset example


Preset: Social Marketer

 
Campaign Details, Analytics Traffic and Social Metrics

This preset was built for the Social Marketer interested in traffic sessions, new users, conversions and transactions that are the result of social media engagement. Statistics for Facebook, Twitter, LinkedIn, YouTube and Instagram provide a quick snapshot of a company's social popularity.

Social Marketer preset
fig. 24. Social Marketer Account Campaigns preset example



API Campaign Summary Display

 
API Campaign Details

SEO Intelligence SERP API packages, such as our Rank Top 50 + SERP Features, do not include platform reports so the Account Campaigns Pro View includes the number of search keywords and search engines, along with a convenient link to the API Console for easy construction of API requests.  In this view, the words "Keywords" and "Search Engines" link directly to the campaign's Keywords Settings and Search Engines Settings screens.

API campaign summary
fig. 25. API Account Campaigns example display



Set Targets for Goal Achievement

 
Target Results

Hover over a metric result and click the Target icon to set a goal.

Set Target
fig. 26. Metric Target icon


Positive Results

Positive results display a green indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 20, the results display with a green background. 

Goal Achieved
fig. 27. Goal settings indicating a positive result


Negative Results

Negative results display a red indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 10, the results display with a red background.

Target not reached
fig. 28. Goal settings indicating a negative result.


Multiple Goals

When metric results achieve both positive and negative goals, the indicator is yellow. In this example, the Average Rank is 13.88 and since the Target Values are set at less than 20 and greater than 10, the results display with a yellow background.

Target Values positive and negative
fig. 29. Goal settings indicating that both positive and negative target values were achieved.


Social Metrics Displaying Goals
 
Social Target Goal Status
fig. 30. Social snapshot displaying Goal achievement



Access Campaign Settings

 
Quick Access to Campaign Settings

Hover over the website screenshot to reveal Campaign Settings gear icon  settings icon and click it to launch the campaign's settings for further customization.

access campaign settings
fig. 31.  Campaign Details access to Campaign Settings



Export Account Campaigns Data

 
Download to Excel or CSV

To export the account campaign data, click the download arrow button in the upper right of the screen and select Current View (based on the filters and display options you've chosen) or All Campaigns.

export account campaign data
fig. 32. Export Account Campaigns screen data







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