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Account Campaigns View Options



After you've created your first campaign, the first screen you'll see when logging into Rank Ranger provides a convenient view of all of the Campaigns in your account.  This screen can be customized to display campaign data in the format each individual account user prefers.

Data displayed on this account campaigns summary screen is updated weekly on Mondays and can be manually refreshed using the Last Update option.

Pro, Classic and Screenshot Campaign views
Fig. 1. Pro, Classic, and Screenshots view Account Campaigns display options

Campaign Keyword Limit
There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing of these screens. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

Campaigns Pro View
 

Video: How to Customize the Campaigns Screen  

 



Campaign Pro View

 
Campaigns Pro View Screenshot
  Pro View consists of the following columns: Screenshot of the site with campaign settings, Search, Traffic, Search Console and Links details breakdown.
Campaigns Pro Display Options

Campaign Details & Display Settings

 
Campaigns Pro View Display Options

To add a new campaign to your account, click the + Add Campaign button.

To open the Display Options, click the Display Settings button in the upper right area of the screen and select the Pro layout to open the Display Options.

Add campaign or change display options
Fig. 2. Add Campaign and Display Settings buttons

Each marketing metric can be turned on toggle on metric or off toggle off metric by clicking the toggle button.


Campaigns Pro Display Options
Fig. 3. Account Campaigns Pro View Display Options


Campaign Details

Select the Campaign Details you want to be displayed:
  • Screenshot: the desktop and mobile screenshot of the primary domain
  • Profile: if the campaign is associated with a Profile, it displays below the screenshot
  • Industry: if an industry was set for the campaign, then it will display below the screenshot
    Profiles and Industries are found in the Advanced Settings section of the Campaign General Settings screen.

Select the Campaign Details you want displayed
Fig. 4. Visual description of Campaign Details settings


Visual Display Settings

Select visual settings of Charts or Lists and a Color Palette. 

Display Settings Charts, Lists and Color Palette Charts and Lists
Fig. 5. Visual Display settings: Charts, Lists, and Colors



Search Metrics Settings

 
Search Keywords, Search Engines, and Visibility Graphs

Search metrics are updated daily. Select the search metrics you want to be displayed:
  • Keywords Count: the number of keywords tracked in the campaign.
  • Search Engines: the number of search engines the keywords are being tracked on.
  • Visibility Score: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation). 
  • Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
In this view, the words "Keywords" and "Search Engines" link directly to the campaign's Keywords Settings and Search Engines Settings screens.

Search Metrics Settings Keywords & Visibility
Fig. 6. Keywords & Search Engines Count, and Visibility Score and Trends chart


Visibility, Average Rank, Gain & Loss, and Overall Rank Performance

Toggle on the rank metrics you want to be displayed:
  • Visibility: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation). 
  • Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
  • Average Rank:  the average rank for the current day.
  • Average Rank (weekly): the average rank for the past 7 days.
  • Average Rank (monthly): the average rank for the past 30 days.
  • Gain & Loss (daily): green upward arrow represents the number of keywords that increased in rank since the previous day, and the red downward arrow represents the number of keywords that decreased in rank since the previous day.
  • Overall Performance: the overall keyword performance change within the campaign from the first day that you added the keywords (Day 1) vs. the current day (Today). We check and compare only the keywords that are ranked on both Day 1 & Today - and that rank at least in the top 100 search engine results. If a keyword didn't rank at all we can't consider it because we can't calculate it.

Visibility, Average Rank, Gain and loss, overall performance
Fig. 7. Rank Metrics with display example


Filter Search Engines

To exclude the display of specific search engines, click to remove the checkmark in the corresponding check box.             

Filter Search Engines
Fig. 8. Filter Search Engines settings



Last Update

Campaign summary data is refreshed weekly for Campaigns Pro View.

For daily rank updates, full search engine rank tracking reports can be quickly accessed by clicking the View Reports link at the bottom of the Search metrics.

Toggle on the Last Update option to display the date that the selected metrics were updated.  Hover over the area following the date to enable the refresh icon and click it to obtain the latest data available for each data type (e.g., rank and traffic can be updated daily, links are tracked weekly).             

last update
Fig. 9. Last Update display setting




Traffic Metrics Settings

 
Traffic Sessions, New Users, Conversions, and Transactions

Google Analytics integration is required in order for traffic data to display, learn how to Authorize Connections, and connect a campaign to a Google Analytics profile.

Select the Traffic metrics you want to be displayed:
  • Sessions: the number of visitor sessions that have taken place on the tracked website during the past 30 days. 
  • Sessions Medium Breakdown: pie chart or list graphs of Sessions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium. 
  • New Users: the number of first-time visitors to the tracked website during the past 30 days.
  • New Users Medium Breakdown: pie chart or list graphs of New Users by Direct, Paid Search, Email, Organic Search, Referral, Social, or Other traffic medium.  
  • Conversions: the number of completed goal conversions for the tracked website during the past 30 days. (requires Goals to be set up in Google Analytics).
  • Conversions Medium Breakdown: pie chart or list graphs of Conversions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.  
  • Transactions: the number of eCommerce transactions completed during the past 30 days (requires Ecommerce Tracking set up in Google Analytics). 
  • Transactions Medium Breakdown: pie chart or list graphs of Transactions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.  
  • Last Update: Analytics data is refreshed every Monday for this screen in order to provide data at the beginning of most people's workweek, if you enable the Last Update option then the date will display along with a hover-over option to refresh the data when needed during the week.   Daily traffic data is available in our Google Analytics reports which can be quickly accessed by clicking the View Reports link at the bottom of the Traffic section on the Campaigns Pro View screen. 
 

Traffic metric settings
Fig. 10. Traffic settings with display example


Traffic Medium Breakdown

If you enable the Medium Breakdown option for any traffic metric, then data will be presented in a Pie Chart or List format (depending upon the Visual settings selected) for the applicable traffic medium (e.g., Direct, Paid Search, Email, Organic Search, Referral, Social or Other).
traffic metrics settings with medium breakdown pie charts
Fig. 11. Traffic Medium Breakdown example



Pay-Per-Click Metrics Settings

 
AdWords PPC Summary

Google Analytics integration with AdWords is required in order for PPC data to display.  Learn how to link Google Analytics & AdWordsAuthorize Connections and connect a campaign to a Google Analytics profile.  

Select the PPC metrics you want to be displayed:
  • Sessions: the number of visitor sessions to the tracked website or app that originated from an Ad Click during the past 30 days.
  • New Users: the number of first-time visitors to the tracked website or app that originated from an Ad Click during the past 30 days.
  • Conversions: the number of completed conversions (e.g., the user clicks your AdWords ad link and completes the action that is defined for the ad campaign in Google AdWords). 
  • Transactions: the number of transactions completed on the tracked website or app that originated from an Ad Click during the past 30 days.
  • Impressions: the number of times your ads have been shown on a search result page during the past 30 days.
  • Ad Clicks: the number of times users clicked on your AdWords ads during the past 30 days.
  • Ad Cost: the total cost of AdWords ads during the past 30 days.
PPC data is refreshed on this screen every Monday along with Google Analytics.  


PPC metrics settings
Fig. 12. PPC Metrics settings and an example of how they display


Social Metrics Settings

 
Facebook, Twitter, LinkedIn, YouTube & Instagram Summary

Social network connections are required in order to display social metrics on this screen. Learn how to Authorize Connections.

Select the Social metrics you want to be displayed:
  • Facebook Fans: the total number of unique users who have liked your Facebook page.
  • Twitter Followers: the total number of unique users who are following your Twitter feed.
  • Twitter Following: the total number of Twitter accounts you are following.
  • LinkedIn Followers: the total number of unique users following your company's LinkedIn page feed.
  • YouTube Subscribers: the number of unique users who subscribe to your YouTube channel.
  • YouTube Views: the total number of times that channel videos were viewed.
  • YouTube Videos: the number of videos in the YouTube channel.
  • Instagram Followers: the total number of unique users following your Instagram account.
  • Last Update