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Add Links



Link Manager tracks and reports weekly status on the links that you add (manually or bulk import).  You can add important link details, attach related files, view SEO and social media metrics, and analyze expenses, user activity, and suppliers.  

If a link status is not what you expect it to be, please refer to Link Status Validation and contact us if you need further assistance.

Add Links - Individually or Bulk
 

Add Links Manually

 
Add Link
  • Open Campaigns > Link Manager
  • Click the +Add Link button.

Open Link Manager



Enter Link Details
 
add link to track

  • Link From (Source URL): enter the full URL address of the web page that contains the link to the Target URL
    (i.e., http://www.FromWebsite.com/page.html)

    You can click the Preview icon to review a list of links, anchor text and additional information that Link Manager has scanned from the Source URL, and click the Select button for the link you want to track. Selecting the link from this Preview will complete the Link From, Anchor Text and Link To fields.

    link preview


  • Anchor Text: the "link to" anchor text, this must be the exact keyword or phrase that is linked to the destination site.

    If the link is attached to an image and not text, click the Image icon.

    track image links


  • Link To (Target URL): The full URL address of the web page that the Anchor text links to on the destination site
    (i.e., http://www.DestinationSite.com/page.html)

  • Select Profile (required) (refer to Create Profiles for instructions on setting up new profiles)

  • Select User (refer to Manage Sub-Users for instructions on setting up new users)

  • Select Supplier (refer to Add and Manage Contacts for instructions on setting up new suppliers)

  • Click the Save button.


Additional Information (optional)

Enter any additional information that you want to track for the link.
 
Enter additional link details


  • Select the Link Position (e.g., Header, Middle, Footer, Other)
  • Select the Link Type (e.g., Paid, Non-Paid, Exchange)
  • Enter the Link Price (if paid link) and select the currency
  • Enter Invoice number, if applicable
  • Select Start Date
  • Select Expiration Date
  • Enter any Notes you'd like stored
  • Click the Save button


Duplicate Links

When the link has been successfully added, you'll see a Duplicate button that can be used to conveniently create a copy of all the data to a new link, and you can then change only the differing fields.

duplicate links in Link Manager



Link Status

Immediately after adding a link, it displays in the Link Manager report with a status of Processing. Please allow 24 hours for all metrics to be collected when you add new links. Link data is updated weekly after initial collection of data. If a link status is not what you expect, please refer to Link Status Validation and contact us if you need further assistance.
 
link manager link status





Bulk Import Links

 
Prepare Bulk Import Data

Download the Link Import Example file and enter the required Link data, and any optional data that you might need in the future. Entering optional data using the spreadsheet will save you time in the future because after you've imported the file, changes must be made manually in each Link Details screen.

Column A manager_id   (optional) This is very useful if you assign responsibility for specific links to individuals in your company (or contractors). It needs to match the ID number of a Sub-user.  This feature enables filtering by user in the Link Dashboard, Link Distribution and User Summary reports.  If you plan to utilize this feature, it is advisable to create Sub-users first. Then add the ID numbers to the Links in the spreadsheet before importing.

Column B  profile_id    (required) Profiles allow you to organize rank tracking and link tracking campaigns into associated groups.  Create Profiles using the a customer name, industry name, project name, URL, etc.

Column C  supplier_id  (optional)  This field allows you to attach a Link Supplier from your Contacts to a Link and filter the Link Dashboard by suppliers, as well as analyzing supplier performance in the Supplier Summary report.   Refer to Add and Manage Contacts for instructions.

Column D  link_from   (required) This is the source page URL, the page that contains the link and anchor text to your target page.

Column E
  linking_to  (required) This is the destination URL, the target of the link_from page.

Column F anchor_text  (required) This field should contain the exact Anchor Text of the Link that is on the link source page (link_from).

Column G  price   (optional)   If you have paid links and want to analyze them in the Link Dashboard or the Activities & Expenses report, you should enter those prices in this field (in order to avoid having to manually enter them in each Link Edit screen later).

Columns H and I  start_date and end_date   (optional) These fields are used to filter reports and label links as live or expired.  Dates should be in MM-DD-YYYY format. 

Column J link_currency  (optional)  If you have paid links in multiple currencies, you can use this field to enter the 3 letter currency code for the currency of each link payment (e.g., USD, EUR, GBP, etc.).

Column K  ip_address   (optional)  If you know the IP address, you may enter it.  If not, Rank Ranger will discover it for you.

Column L  invoice_number   (optional) You may use this field to enter invoice numbers for paid links if you plan to view that data in reports and upload invoices to links.

Column M  notes  (optional)  You may use this field to enter any Notes about the link for your own records.

Column N  link_type  (optional) This field can be used to help distinguish between the following link types, so if you will need that information in your reports, it should be completed before importing the file:
  • Paid
  • Non-Paid
  • Exchange
Column O  link_position  (optional) This field may be used to record the position on the page of the link that was agreed upon:
  • Header
  • Middle
  • Footer
  • Other
Compiling the data for thousands of links can be a challenge!  You might consider adding one Profile or small batch at a time. Then after importing the first batch of links, you can view the reports for to help determine if there is additional information you want to include before importing more links.

When your data is ready click Campaigns > Link Manager  in the top navigation area.
Select the Import Links tab and click the Choose File button. Navigate to and select your file. Then click the Upload button.

Bulk import links


Bulk Update Links

             
 
Archive, Assign Profile or Assign User

Select the Links that you want to alter, click the Bulk Action button and select the action you want to complete: Move to Archive, Assign Profile, or Assign User to the link(s).

bulk update links





Link Tracking Status & Social Metrics

 
Link Status Details

After Link Manager has collected the initial data for your link, status details can be viewed on the Add/Edit Link screen for each individual link.

link tracking details


Dead Links


Dead Link status usually means that either the Host was not found or the link does not exist on the host site. Under rare circumstances the host's security is blocking the ability for the page to be scanned, and so we offer the User Action: Ignore for situations when you have manually verified that the link does exist per your agreement with the host and you want your team to know that no action is required.  

Link Status Dead Link ignore


Social Signals for Source Page

Social signals are reported for the link source page URL activity: Google+, Facebook, LinkedIn, Pinterest, StumbleUpon, Reddit and Delicious
 
Link source page social signals




Profiles for Rank & Link Reporting

Profiles can be used to link a rank tracking campaign to a tracked link, or group of links, for presentation in PDF reports, Web Marketing Dashboards, or Client Dashboards. After creating a profile:

1. Set the Rank Tracking Campaign Profile

In the Campaign General Settings screen
  • Click the Advanced Settings button 
  • Select the Profile from the list
  • Click the Save button.
 


2. Set the Link Profile

Open the Link Details screen for the link (or do this while creating the link):
  • Select the Profile from the list
  • Click the Save button. 

Link Details screen



Bulk Update Link Profiles

Updating link profiles can be accomplished quickly by filtering the links in Campaigns > Link Manager, and then: 
  • Select the links that need a profile update
  • Click the Bulk Actions button
  • Select the Profile
  • Click the Assign Profile button

     
bulk update link profile



Define the Link Settings for a Rank Tracking Campaign

After adding profiles to links you can create default report settings for each campaign (this only needs to be done once). When you open the Link Dashboard report report:
  • Select the rank tracking Campaign Name in the top right toolbar
  • Expand Report Options and select the Profile for that campaign (and any other display settings you want)
  • Click Apply Changes

  • Expand Report Options and create Default Report Settings for that campaign by hovering over the Save icon and selecting Campaign. 



  • You can then save the same settings as Client Dashboard default for that campaign.

After setting the default for each campaign, when you toggle between campaigns in the top right toolbar, only the links that you've connected to each campaign via a profile will display in the report.  You can then add that report with those settings to a PDF Report or Web Marketing Dashboard by hovering over the gear icon in the report tool bar and selecting the option you want.




Link Manager File Storage in Google Drive


Connect Google Drive with Link Manager for Link-related Documents

Connecting a Google Drive to your Link Manager will allow you to attach files (e.g., invoices, link exchange agreements, etc.) to individual Link records.
  • After connecting a Google Drive account to your Rank Ranger account, open the Account Settings > Default Tool Settings screen
  • Expand the Link Manager section
  • Select a Drive Connection and click the Save button.  When successfully connected, the Google Drive user's name and usage statistics display.

connect Link Manager to Google Drive


Add Files to Link Details


After connecting a Google Drive to Link Manager, open the Campaigns > Link Manager screen and click the Edit (pencil) icon for an individual link.
 
Link details


  • Scroll down the screen to the Files & Documents section.
  • Click the Choose File button, navigate to and select the file on your computer.
  • Click the Upload button
 
Upload link related files


Successful File Upload to Google Drive

When files display in the Files & Documents section of a Link Details screen, they have been successfully uploaded to the Google Drive account connected in the Localization & Settings screen. From here authorized users of the Rank Ranger account can download or delete the files.

Successful Link related file upload to Drive


Google Drive Link Manager Folders

Each individual Link is assigned an ID in the Link Manager and those IDs become the folder names in the Google Drive connected to the Rank Ranger account.  Folders can be shared, renamed and moved to other locations in Google Drive as needed.  Files can be deleted from the Link Details screen by an authorized user* or from Google Drive.

Google Drive Link Folders

*By default, a user can only manage the links s/he created unless "Manage Account Links" permission is granted by the account administrator (refer to Manage Users permissions).



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