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Google My Business



Integrate your Google My Business performance metrics into your Rank Ranger account to create colorful graphs and widgets detailing achievements and trends.

Important! Before beginning this authorization process, log into the Google account that manages the Google My Business page you want to connect to Rank Ranger.

 

Authorize Connection to Google My Business Account

            
 
Integrate Google My Business with Rank Ranger

Open Account Settings > Authorized Connections           


Add a new connection

Click the Add Connection button to expand the option list



Other Integrations

Scroll down to the Other Integrations section and select Google My Business 

Select Google My Business


Select the Google Account

If more than one Google account is accessed with the device you're using, Google will ask you to select the account you want to connect. Choose the Google account that manages the Google My Business page you want to integrate reporting for.
             
Select the Google account


Permissions

In order to provide you with performance metrics reporting, Google provides Rank Ranger's software with permission to view and manage your business listing on Google. Our software only retrieves the data that you specifically request when working in our platform. If you want to integrate your Google My Business data, click the Allow button.

Allow integration

Name the Google My Business Connection

The default connection name is "Google My Business", if you plan to integrate more than one Google My Business (GMB) account with Rank Ranger, we recommend that you edit the connection name in such a way that you will easily be able to determine which GMB properties are associated with it, and click the Update button.

connection name in Rank Ranger



Connect Campaign to Google My Business Location

            
 

In order to use Google My Business data in reports and graphs, you need to connect a specific GMB property location to the associated rank tracking campaign.

From the Home screen click the Campaign Settings (gear) icon corresponding to the campaign and navigate to the Other Integrations screen.

campaign settings other integrations


Google My Business Connection Name

Select the GMB connection name that is associated with the campaign and click the Connect button. 

select GMB connection name and click connect


Google My Business Property

Select the GMB location in the Account field and click the Connect button. 
           
select business name and click connect


Successful Connection

When the campaign has been successfully connected to the Google My Business location, the account name will display, along with a link to the Insight Graph and Metric Widgets that you can use to create performance and trending reports. 

Google My Business integration success


Google My Business Metrics

            
 

These Google My Business metrics are available in the Insight Graph and Metric Widgets
  • Directions: the number of times directions to the business location were requested
  • Map Views: the number of times the business location was viewed on Google Maps
  • Phone Calls: the number of times the business listing phone number was clicked
  • Photo Count (Business): the total number of media items that are currently live that were uploaded by the merchant
  • Photo Count (Customers): the total number of media items that are currently live that were uploaded by customers
  • Photo Views (Business): the number of views on media items that were uploaded by the merchant
  • Photo Views (Customers): the number of views on media items that were uploaded by customers
  • Post Call to Action (Search): the number of times the call to action button was clicked on Google Search
  • Post Views (Search): The number of times the local post was viewed on Google Search
  • Search Views: the number of time the business listing was viewed on Google Search
  • Search Queries (Direct): the number of times the business listing was shown when searching for the location directly
  • Search Queries (Indirect): the number of times the business listing was shown as a result of a categorical search (for example, electronics store)
  • Website Clicks: the number of times the website link was clicked

Google My Business Insight Graph


With Google My Business integration, a variety of metrics can be added to Insight Graphs for display in marketing dashboards and PDF reports. 

Google My Business Engagement
Insight Graphs are located in the Reports > Graphs section


Metric Settings

Create a new Insight Graph by navigating to Reports > Graphs, and click the Add Metric button:
Repeat to add more metrics to the same graph.
 

Google My Business Insight Graph settings



GMB Photos, Phone Calls & Website Clicks Graph 

In this example 4 metrics were selected with 2 displaying with the Area chart type and 2 with the Line option. 

Insight Graph displaying GMB photo view, phone calls and website clicks


GMB Search Queries, Search Views & Post Views in Google Search

In this example we charted 2 metrics using the Column chart option and 2 using the Curved Line option. 


Google My Business Metric Widgets


You can create single Metric Widgets using Google My Business data and display them in white label marketing dashboards, client dashboards and PDF reports. 

Single Metric Widgets are located in the Reports > Graphs.
 
In this example 12 individual metric widgets were created using a variety of display options to build a local business performance dashboard.

GMB performance dashboard


Metric Widget Settings

To create Google My Business metric widgets, select:
  • Data Source: Other Integrations
  • Type: Google My Business
  • Metric: choose an option from the Metric list
  • Follow the instructions in the Metric Widget documentation for color selection and additional display settings. 

Google My Business metric widget settings



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