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Single Metric Widgets



Single Metric Widgets can be added to white label PDF Reports, Client Dashboards and Marketing Dashboards to create a colorful high level summary or comprehensive dashboard of the marketing metrics most important to each campaign.

Client Dashboards can have 1 page of single metric widgets per campaign, Marketing Dashboards and PDF reports can have multiple versions of single metric widget pages because they are constructed in a modular, multi-report manner.

Single Metric Widget
 

Anatomy of a Metric Widget

             
 

After a widget has been created, you can click the gear icon (top right) to access the widget settings.  Click the bars icon in the top left to drag to drag and drop the widget to a different position in a multiple widget report. 

Single Metric Widget Features

The metric number in the center (e.g., 6.68 in the above example) is the data for the last date of the report.

The Trend Chart data is based on the Frequency Filter setting and Trend Chart Date Range selection.

The Previous Period
  • Metric number is the data for the same date of the previous month.
  • The % is the change between the metric data for the last date of the report period and data for the same date of the previous month.
The Previous Year
  • Metric number is the data for the same date last year
  • The % is the change between the metric data for the last date of the report period and the data for the same date last year.


How to Use the Metric Widgets Interface

             
 
Buttons and Settings

How to work with the Metric widget interface
In the screenshot above the following features are highlighted:
1. Add Metric button launches the metric settings screen in which you can select everything from data type to color and features to be displayed.
2. Add Cross Campaign Metric button is available only with Enterprise packages. In addition to the settings available in the "Add Metric" button, you may select a campaign other than the one you're building the widget page in. This is useful when creating multiple campaigns for the same client (e.g., website campaign plus YouTube channel campaign, Corporate campaign vs. individual franchise location campaigns, etc.)
3. Separator button allows you to insert a separator bar, with or without a title, in order to organize the display of widgets into logical groupings. 
4. Remove All Metrics button deletes all metric widgets from the page. Before using that, we caution you to consider if you may need to access those widgets again, and if so, create a Preset first (refer to 6 below).
5. Date Range can be adjusted for the data that you want to view on this screen. The date range that displays in Client Dashboards, Marketing Dashboards and PDF reports will be determined by the settings in those tools.
6. Report Presets allow you to save multiple versions of the same report. This is a great feature for Single Metric Widgets, allowing you to create 1 version for rank, another for traffic, another for social media, etc. (learn more...)
7. Favorites allow quick access to the reports and tools that you use most often. Click the star to add Single Metric Widgets to your favorites (learn more...)

Page of Single Metric Widgets

This is what a widget page can look like after a number of widgets have been created. In this screenshot, we've explained how the settings and features are labeled. 

Page of Single Metric Widgets


Widget Style Examples

 
Widget with Trend Chart, Compare to Previous Value & Change (default theme box width 250)

Single Metric Widget


Widget with Trend Chart, Compare to Previous Value & Change (black theme, box width 150)

Single Metric Widget


Widget (aqua theme, box width 200)

Single Metric Widget


Widget with Previous Period Value & Change (black theme, box width 300)

Single Metric Widget black theme


Widget with Trend Chart(black & white theme, box width 300)

Single Metric Widget


A Group of Single Metric Widgets

Widget Group



Widgets in a White Label Marketing Dashboard 

This marketing dashboard was built with a variety of single metric widgets. As demonstrated, it is possible to have multiple widgets of varying colors and themes on a page.

Marketing Dashboard built with Single Metric Widgets


Data Source Options

 
Similar to the Insight Graph, you can choose from a wide variety of Data Sources including:

SEO Metrics



Rank Ranger Rank

  • Average Rank
  • Keyword Rank
  • Keyword Position Stats
  • SERP Features Count
  • Target Rank
  • Visibility Score
  • Custom SEO Metric

Rank Ranger Link Manager

  • New Links (based on Create Date)
  • New Links (based on Start Date)

Rank Ranger SERP Features Tool (available in Enterprise packages)


Google Desktop
  • Organic Indicators: Breadcrumbs, Events, HTTPS, Image Thumbnail, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Twitter feed, and Video Thumbnail
  • Knowledge Graph Features: Top Box, Direct Answers,  Carousels (Black), Carousels (White), Featured Snippet, Knowledge Panel, Direct Answer Types: Currency Conversion, Dictionary, Disambiguation, Flights, General Converter, Info, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs
  • Page One Extras: Ads and ad positions, Shopping (Paid), Images (Box), Local Pack, News (Box), Top Stories (Box), Videos (Box), Discover More Places (Box), Jobs (Box), Related Search
  • Organic Results Count: Title length, Description Length, Home Page Results, Landing Page Results
Google Mobile
  • Organic Indicators: AMP, Breadcrumbs, Carousel, Structured Snippets, HTTPS, Image Thumbnail, Mobile Friendly, Phone, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Twitter feed, and Video Thumbnail
  • Knowledge Graph Features: Top Box, Direct Answers, Featured Snippet, Knowledge Panels, Direct Answer Types: Currency Conversion, Dictionary, Disambiguation, Flights, General Converter, Info, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs
  • Accelerated Mobile Pages (AMP): All queries, News queries
  • App Box (All), App Box (Single), and App Box (Pack)
  • Page One Extras: Ads and ad positions, Shopping (Paid), Images (Box), Local Pack, Top Stories, Related Search, Rich Cards, Things to do / Top Sights (Box), Discover More Places (Box), and Jobs (Box)
  • Organic Results Count: Title Length, Description Length, Home Page Results and Landing Page Results
Certain SERP metrics also have options to display data either by the average number of occurrences per page or as a percentage.


Integrated SEO Data



Bing Webmaster Tools


  • Clicks
  • Impressions
  • CTR

Google Search Console


  • Clicks
  • Impressions
  • CTR
  • Position

Domain Metrics

  • Ahrefs Backlinks, dofollow, nofollow and Indexed Pages
  • Alexa Rank
  • Delicious Bookmarks
  • Majestic Backlinks, Citation Flow, Indexed Pages, Referring Domains and Trust Flow

Landing Page


  • Landing Page Social Signals


Website Analytics



Adobe Analytics


  • Bounce Rate
  • Carts
  • Cart Views
  • Checkout
  • Orders
  • Page Views
  • Revenue
  • Units
  • Visits

Google Analytics


  • General: Average Time on Site, Bounce Rate, Pages per Session, Page Views, Sessions, Users, New Users, and New Users (%)
  • Goals: Goal Completions, and Goal Conversion Rate
  • ECommerce: Transactions, Revenue, Revenue per User, ECommerce Conversion Rate
  • Event Tracking: Average Value, Events per Session with Event, Event Value, Total Events, Unique Events, and Sessions with an Event
  • Multi-Channel Funnels: Assisted Conversions, Assisted Value, Last Interaction Conversions, Last Interaction Value, Assisted / Last Interaction Conversions

IBM CoreMetrics


  • Activity Metrics: Page Views, Server Calls and Sessions
  • Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views and Total Sales
  • Visitor Metrics: Total Buyers, Total Visitors and Unique Registrants


PPC Metrics



Bing Ads Performance


  • Clicks
  • CPC
  • CTR
  • Impressions
  • Spend

Facebook Ads

  • Clicks
  • CPC
  • CPM
  • CTR
  • Impressions
  • Likes
  • Link Clicks
  • Page Engagement
  • People Taking Action
  • Post Engagement
  • Reach
  • Spend
  • Unique Clicks

Google AdWords

  • Average CPC
  • Clicks
  • Cost
  • CTR
  • Impressions


Social Analytics



Facebook


  • New Likes
  • Page Checkins
  • Page Fans
  • Page Impressions
  • Page Engagement Rate
  • Page Stories
  • Page Views
  • People Engaged
  • Post Clicks
  • Post Impressions
  • Post Reach
  • Total Reach
  • Unlikes
LinkedIn
  • Total Followers
  • Organic Followers
  • Acquired Followers
  • Reach
Twitter
  • Followers (Lifetime)
  • Following (Lifetime)
  • Favorites (Lifetime)
  • Tweets (Lifetime)
  • Lists (Lifetime)
  • Tweets
  • Retweets
  • Replies
  • Favorites Gained
  • Retweets Gained
  • Mentions
  • Mentions Reach
  • Mentions Replies
  • Mention Replies Reach
  • Mention Retweets
  • Mention Favorites
YouTube
  • Comments
  • Dislikes
  • Earnings
  • Estimated Minutes Watched
  • Favorites Added
  • Favorites Removed
  • Likes
  • Shares
  • Views
  • Subscribers Gained
  • Subscribers Lost
Instagram Metrics
  • Followers
  • Following
  • Total Posts

Other Integrations



AWeber: Unique Clicks, Total Clicks, Unique Opens, Total Opens, Webhits, and Sales

CallRail: Answered Calls, Average Duration, First Time Callers, Leads, Missed Calls, and Total Calls

Call Tracking Metrics: Total Calls, Total Callers, Average Ring Time, Average Talk Time, Average Call Duration, Conversions, Revenue

Google My Business: Directions, Map Views, Phone Calls, Photo Count (Business), Photo Count (Customers), Photo Views (Business), Photo Views (Customers), Post Call to Action (Search), Post Views (Search), Search Views, Search Queries (Direct), Search Queries (Indirect), and Website Clicks

Google Sheets: integrate Google Drive to utilize external data in Rank Ranger metric widgets (refer to detailed instructions below)

Yext: PowerListings Live, Profile Views, Searches, Facebook (Talking About This, Likes, Were Here, Featured Message Clicks), Foursquare Daily Checkins, Google My Busienss (Customer Actions, Map Views, Search Views, Search Queries), Yelp Page Views


Build a Page of Single Metric Widgets

 

The Metric Name you enter displays across the top of the widget and you have the option to show or hide the Trends Chart, Previous Period Value, Previous Year Value, and Change between current and previous dates.   If you're placing multiple widgets on one Web Dashboard screen or in a PDF report, you can drag and drop each widget into the order you prefer.



Add a Metric

Click the Add Metric (or if you have an Enterprise package then you may also choose the Add Cross Campaign Metric button), or you can expand the Report Options section of the screen and add a Custom Report Title and individual Metrics.

add metric

  • Click the Add Metric button to create a Single Metric Widget for the campaign that is displayed in the upper right of the screen.
  • If your account has an Enterprise package, you can click the Add Cross Campaign Metric to add a metric associated with a different campaign, and then select the campaign.

    add cross campaign metric


Data Source


Select a Data Source and Metric. 

Single Metric Widget Details

Some metrics have additional options and filters, in this example Average Rank has options to select:
  • Domain: the primary campaign domain or one of the additional websites (e.g., competitors) added to the Websites screen in campaign settings.
  • Search Engine: choose from any of the search engines tracking in the campaign.
  • Keyword Tags: select individual or all Tags and filter for keywords that Contain at least 1 selected Tag (OR) or Require that all selected Tags (AND) meet the Average Rank Rules you select below.
  • Frequency: choose from Day, Week or Month
  • Results: filter Rank results by Top 10, Top 20, etc.
  • Average Rank Rules:  If you want Average Rank calculated differently than actual rank, then enter a Rank Threshold number.

    Rank Value enter the value you want Rank Ranger to use for keyword rank that is higher than the Rank Threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field.

    Enter 0 if you want the keyword ignored completely when calculating average rank.

    Leave the Threshold at 100 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.


Metric Display Settings

 
Metric Name and Trends Chart Color

Enter a Name for your metric for the label that displays across the top of it.

Click the Color Selector to change the color of the Trends Chart.

Metric Name and Color

Color Selector

Click the color box to the left of the Metric Name to launch the Color Selector. Choose a color for the display of the selected metric on the trends chart. Options include:
  • select a standard color from the palette
  • slide the color bar and drag the dot until the color you want is displayed
  • enter a Hex color value
Then click the Select button

Color selector

Display Setting Options

Display Settings allow you to control the design of your Single Metric Widget:
  • Trend Chart: Show or Hide
  • Previous Period: Show or Hide
  • Compare Display: is available when Previous Period is set to Show. Select Previous Value, Change or both Previous Value and Change.
  • Trend Chart Date Range: Choose from Default Report Date Range, Last 3 months, Last 6 months, or Last 12 months
  • Box Width: set this to the size you want the widget to display as on the screen, in a PDF report or Web Dashboard
  • Theme: select the theme design you want for this widget.
Click the Save button when you have finished making all your selections.

single metric widget display settings

Add Title or Page Break

             
 
Separators

Separators span the width of the page and can be used to add a title to a section of Single Metric Widgets or to insert a page break for display PDF reports.

insert separator between rows



Add Single Metric Widgets to White Label Reports

 
Single Metric Widgets in PDF Reports & Web Dashboard

When you have finished working on the Single Metric Widget(s), you can easily add your creation to a White Label Scheduled PDF Report or Marketing Dashboard page by hovering over the gear icon and selecting the desired option, and then select the date settings you want used in the PDF or dashboard.


add widget to PDF reports and Web Dashboards

Single Metric Widget Settings for Client Dashboard

  • Open the Graphs & Widgets > Single Metric Widget screen and select the Campaign (upper right corner menu) you want the widget to display in.
  • Create one of more Single Metric Widgets and then expand Report Options, hover over the Save As icon and select Save as Default for Client Dashboard.
  • Open Campaign Settings > Client Dashboard and check the box for Single Metric Widget and click the Save button.

Single Metric Widget Client Dashboard settings



Google Sheets Data in Metric Widgets


Integrate Google Sheets data with marketing metrics in single or multiple Metric Widgets

Google Sheets integration makes it possible for you to produce widgets that can include numbers, trend chart and comparison to previous period KPIs that are not available via third-party integration such as internal company data (e.g., sales, offline advertising, net profit, etc.). .

In this example, we've used Google Sheet data for the total sales vs. sales per region compared to previous period.

Series of Metric Widgets

metric widgets displaying data from a Google Sheet


The first step to creating widgets using data from a Google Sheet is to authorize a Google Drive account and connect it to a campaign.

Add Google Sheets Metric

Open Graphs > Single Metric Widget, click the Add New Metric button and select:
  • Data Source: Other Integrations
  • Type: Google Sheets
In the Spreadsheet field, copy and paste the URL of the Google Sheet containing the data
 
Add data from Google Sheets to Metric Widgets


Define the Metric Data

Select the Sheet name from the menu (each tab in Google Sheets has a label name, e.g., Sheet1, Sheet 2, or user assigned custom names).

Viewing the Google Sheet in another window, determine the data ranges and:
  • Enter the start cell and end cell that contain the dates
  • Enter the start cell and end cell that contain the values
Using the following Google Sheet example, the Metric settings in the previous image correspond to a Date Range from cells A2 - A3; February - March 2017, and Regional Sales for Australia from cells C2 - C3.   The latest date in the series entered determines the current data, and the oldest date in the range is the data used for the previous period.

Google Sheet Example

Refer to Metric Display Settings to learn more about color and theme options.


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