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Single Metric Widgets



Single Metric Widgets can be added to white label PDF Reports, Client Dashboards and Web Marketing Dashboards to create a colorful high level summary or comprehensive dashboard of the marketing metrics most important to each campaign.
Single Metric Widget
 

Metric Widget Features

             
 
Anatomy of a Metric Widget

Click the gear icon (top right) to access the widget settings.  Click the bars in the top left to drag and drop the widget to a different position in a mutli-widget report. 

Single Metric Widget Features

The metric number in the center (e.g., 255,739 in the above example) is the data for the last date of the report.

The Trend Chart data is based on the Frequency Filter setting and Trend Chart Date Range selection.

The Previous Period
  • Metric number is the data for the same date of the previous month.
  • The % is the change between the metric data for the last date of the report period and data for the same date of the previous month.
The Previous Year
  • Metric number is the data for the same date last year
  • The % is the change between the metric data for the last date of the report period and the data for the same date last year.


Widget Examples

 
Single Metric Widget with Trend Chart, Compare to Previous Value & Change (default theme box width 250)

Single Metric Widget


Single Metric Widget with Trend Chart, Compare to Previous Value & Change (black theme, box width 150)

Single Metric Widget


Single Metric Widget (aqua theme, box width 200)

Single Metric Widget


Single Metric Widget with Previous Period Value & Change (black theme, box width 300)

Single Metric Widget black theme


Single Metric Widget with Trend Chart(black & white theme, box width 300)

Single Metric Widget


A Group of Single Metric Widgets


Widget Group



White Label Marketing Dashboard 

This marketing dashboard was built with a variety of single metric widgets. As demonstrated, it is possible to have multiple widgets of varying colors and themes on a page.

Marketing Dashboard built with Single Metric Widgets


Data Source Options

 
Similar to the Insight Graph, you can choose from a wide variety of Data Sources including:

SEO Metrics



Rank Ranger Rank

  • Average Rank
  • Keyword Rank
  • Target Rank
  • Visibility Score
  • Custom SEO Metric

Rank Ranger Link Manager

  • New Links

Rank Ranger SERP Features Tool (available in Enterprise packages)


Google Desktop
  • Organic Indicators: Breadcrumbs, Events, HTTPS, Image Thumbnail, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Twitter feed, and Video Thumbnail
  • Knowledge Graph Features: Knowledge Panels, Featured Snippets, Carousels, and Answer Boxes and types (e.g., Currency Conversion, Dictionary, Disambiguation, Flights, General Converter, Info, Map, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs)
  • Page One Extras: Ads and ad positions, Images (Box), Local Pack, News (Box), Related Search, Top Stories Box
  • Organic Results Count: Title length, description length, home page results, landing page results, and breakdown of the number of Results per Page
Google Mobile
  • Organic Indicators: AMP, Breadcrumbs, Carousel, Events, HTTPS, Image Thumbnail, Mobile Friendly, Phone, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Twitter feed, and Video Thumbnail
  • Knowledge Graph Features: Knowledge Panels, Featured Snippets,  and Answer Boxes and types (e.g., Currency Conversion, Dictionary, Disambiguation, Flights, General Converter, Info, Map, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs)
  • Accelerated Mobile Pages (AMP): All queries, News queries
  • App Box (All), App Box (Single), and App Box (Pack)
  • Page One Extras: Ads and ad positions, Images (Box), Local Pack, News (Box), Related Search, and Rich Cards
  • Organic Results Count: breakdown of the number of Results per Page
Certain SERP metrics also have options to display data either by the average number of occurrences per page or as a percentage.


Integrated SEO Data



Bing Webmaster Tools


  • Clicks
  • Impressions
  • CTR

Google Search Console


  • Clicks
  • Impressions
  • CTR
  • Position

Domain Metrics

  • Ahrefs Backlinks, dofollow, nofollow and Indexed Pages
  • Alexa Rank
  • Delicious Bookmarks
  • Majestic Backlinks, Citation Flow, Indexed Pages, Referring Domains and Trust Flow

Landing Page


  • Landing Page Social Signals


Website Analytics



Google Analytics


  • General: Average Time on Site, Bounce Rate, Pages per Visit, Page Views, Sessions, Users, New Users, and New Users (%)
  • Goals: Goal Completions, Goal Conversion Rate and custom goals that have been created for the site
  • ECommerce: Transactions, Revenue, Revenue per User, ECommerce Conversion Rate
  • Event Tracking: Average Value, Events per Session with Event, Event Value, Total Events, Unique Events, and Sessions with an Event
  • Multi-Channel Funnels: Assisted Conversions, Assisted Value, Last Interaction Conversions, Last Interaction Value, Assisted / Last Interaction Conversions

IBM CoreMetrics


  • Activity Metrics: Page Views, Server Calls and Sessions
  • Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views and Total Sales
  • Visitor Metrics: Total Buyers, Total Visitors and Unique Registrants


PPC Metrics



Bing Ads Performance


  • Clicks
  • CPC
  • CTR
  • Impressions
  • Spend

Facebook Ads

  • Clicks
  • CPC
  • CPM
  • CTR
  • Impressions
  • Likes
  • Link Clicks
  • Page Engagement
  • People Taking Action
  • Post Engagement
  • Reach
  • Spend
  • Unique Clicks

Google AdWords

  • Clicks
  • Impressions
  • CTR
  • Average CPC
  • Cost


Social Analytics



Facebook


  • New Likes
  • Page Checkins
  • Page Fans
  • Page Impressions
  • Page Engagement Rate
  • Page Stories
  • Page Views
  • People Engaged
  • Post Clicks
  • Post Impressions
  • Post Reach
  • Total Reach
  • Unlikes
LinkedIn
  • Total Followers
  • Organic Followers
  • Acquired Followers
  • Reach
Twitter
  • Followers (Lifetime)
  • Following (Lifetime)
  • Favorites (Lifetime)
  • Tweets (Lifetime)
  • Lists (Lifetime)
  • Tweets
  • Retweets
  • Replies
  • Favorites Gained
  • Retweets Gained
  • Mentions
  • Mentions Reach
  • Mentions Replies
  • Mention Replies Reach
  • Mention Retweets
  • Mention Favorites
YouTube
  • Comments
  • Dislikes
  • Earnings
  • Estimated Minutes Watched
  • Favorites Added
  • Favorites Removed
  • Likes
  • Shares
  • Views
  • Subscribers Gained
  • Subscribers Lost
Instagram Metrics
  • Followers
  • Following
  • Total Posts

Other Integrations


Call Tracking Metrics: Total Calls, Total Callers, Average Ring Time, Average Talk Time, Average Call Duration, Conversions, Revenue
Google Sheets
Yext
: PowerListings Live, Profile Views, Searches, Facebook (Talking About This, Likes, Were Here, Featured Message Clicks), Foursquare Daily Checkins, Google My Busienss (Customer Actions, Map Views, Search Views, Search Queries), Yelp Page Views




Create a Single Metric Widget

 

The Metric Name you enter displays across the top of the widget and you have the option to show or hide the Trends Chart, Previous Period Value, Previous Year Value, and Change between current and previous dates.   If you're placing multiple widgets on one Web Dashboard screen or in a PDF report, you can drag and drop each widget into the order you prefer.



Add a Metric

Click the Add Metric or Add Cross Campaign Metric button, or you can expand the Report Options section of the screen and add a Custom Report Title and individual Metrics.
add metric

  • Click the Add Metric button to create a Single Metric Widget for the campaign that is displayed in the upper right of the screen.
  • Click the Add Cross Campaign Metric to add a metric associated with a different campaign, and then select the campaign. add cross campaign metric


Data Source


Select a Data Source and Metric. 

Single Metric Widget Details

Some metrics have additional options and filters, in this example Average Rank has options to select:
  • Domain: the primary campaign domain or one of the additional websites (e.g., competitors) added to the Websites screen in campaign settings.
  • Search Engine: choose from any of the search engines tracking in the campaign.
  • Keyword Tags: select individual or all Tags and filter for keywords that Contain at least 1 selected Tag (OR) or Require that all selected Tags (AND) meet the Average Rank Rules you select below.
  • Frequency: choose from Day, Week or Month
  • Results: filter Rank results by Top 10, Top 20, etc.
  • Average Rank Rules:  If you want Average Rank calculated differently than actual rank, then enter a Rank Threshold number.

    Rank Value
    enter the value you want Rank Ranger to use for keyword rank that is higher than the Rank Threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field.


    Enter 0 if you want the keyword ignored completely when calculating average rank.


    Leave the Threshold at 500 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.





Metric Display Settings

 
Metric Name and Trends Chart Color

Enter a Name for your metric for the label that displays across the top of it.

Click the Color Selector to change the color of the Trends Chart.

Metric Name and Color

Color Selector

Click the color box to the left of the Metric Name to launch the Color Selector. Choose a color for the display of the selected metric on the trends chart. Options include:
  • select a standard color from the palette
  • slide the color bar and drag the dot until the color you want is displayed
  • enter a Hex color value
Then click the Select button

Color selector

Display Setting Options

Display Settings allow you to control the design of your Single Metric Widget:
  • Trend Chart: Show or Hide
  • Previous Period: Show or Hide
  • Compare Display: is available when Previous Period is set to Show. Select Previous Value, Change or both Previous Value and Change.
  • Trend Chart Date Range: Choose from Default Report Date Range, Last 3 months, Last 6 months, or Last 12 months
  • Box Width: set this to the size you want the widget to display as on the screen, in a PDF report or Web Dashboard
  • Theme: select the theme design you want for this widget.
Click the Save button when you have finished making all your selections.

single metric widget display settings

Add Title or Page Break

             
 
Separators

Separators span the width of the page and can be used to add a title to a section of Single Metric Widgets or to insert a page break for display PDF reports.

insert separator between rows




Add Single Metric Widgets to White Label Reports

 
Single Metric Widgets in PDF Reports & Web Dashboard

When you have finished working on the Single Metric Widget(s), you can easily add your creation to a White Label Scheduled PDF Report or Web Dashboard page by hovering over the gear icon and selecting the desired option.


add widget to PDF reports and Web Dashboards

Single Metric Widget Settings for Client Dashboard

  • Open the Graphs & Widgets > Single Metric Widget screen and select the Campaign (upper right corner menu) you want the widget to display in.
  • Create one of more Single Metric Widgets and then expand Report Options, hover over the Save As icon and select Save as Default for Client Dashboard.
  • Open Campaign Settings > Client Dashboard and check the box for Single Metric Widget and click the Save button.

Single Metric Widget Client Dashboard settings







Google Sheets Data in Metric Widgets


Integrate Google Sheets data with marketing metrics in single or multiple Metric Widgets

Google Sheets integration makes it possible for you to produce widgets that can include numbers, trend chart and comparison to previous period KPIs that are not available via third-party integration such as internal company data (e.g., sales, offline advertising, net profit, etc.). .

In this example, we've used Google Sheet data for the total sales vs. sales per region compared to previous period.

Series of Metric Widgets

metric widgets displaying data from a Google Sheet


The first step to creating widgets using data from a Google Sheet is to authorize a Google Drive account and connect it to a campaign.

Add Google Sheets Metric

Open Graphs > Single Metric Widget, click the Add New Metric button and select:
  • Data Source: Other Integrations
  • Type: Google Sheets
In the Spreadsheet field, copy and paste the URL of the Google Sheet containing the data
 
Add data from Google Sheets to Metric Widgets


Define the Metric Data

Select the Sheet name from the menu (each tab in Google Sheets has a label name, e.g., Sheet1, Sheet 2, or user assigned custom names).

Viewing the Google Sheet in another window, determine the data ranges and:
  • Enter the start cell and end cell that contain the dates
  • Enter the start cell and end cell that contain the values
Using the following Google Sheet example, the Metric settings in the previous image correspond to a Date Range from cells A2 - A3; February - March 2017, and Regional Sales for Australia from cells C2 - C3.   The latest date in the series entered determines the current data, and the oldest date in the range is the data used for the previous period.

Google Sheet Example

Refer to Metric Display Settings to learn more about color and theme options.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Web Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.



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