Digital Marketing

SMX Advanced 2018 - A Machine Learning Love Story

Learn how machine learning changes the rules of the game for ranking on page one of the Google SERP. As Google becomes better at understanding intent, Google's machine learning properties have a greater impact on ranking itself and how we go about the optimization process. Get insight on how to identify the way Google sees user intent. At the same time, you'll better understand the role of niche ranking factor studies, and how to go beyond them with query specific analysis. 

Why Does Google Want to Limit Organic Results?

Organic is old news. If I would have said something like that five years ago, you might be looking at me all cross-eyed. However, in today's SEO world, one in which SERP features dominate, such a statement actually contains an air of viability. I mean, for crying out loud, Google has tested zero organic result SERPs. Why? Why does it feel as if Google is increasingly giving more weight to its own SERP properties? Why would Google even test a SERP with no results?


I have a theory.

From Facebook Flaws to Amazon Supremacy - An Interview with Mordecai Holtz

How will the tech giants handle privacy concerns? Who poses the biggest threat to Google’s empire? Which social media platforms are too saturated? Get an expert understanding of the ever-changing digital marketing landscape in this interview with Blue Thread Marketing co-founder Mordecai Holtz.

What Google's 'More Results' Button Means for You - Winners & Losers

After extensive testing, Google's 'More results' button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without wait, but what are the consequences? Who benefits from this considerable change to the mobile SERP? Who loses out? What are the implications?

How to Optimize Your Content Without Sacrificing Pizzazz

Learn how to consider the needs of both your readers and Google when drafting web content. Delving right into the problems that face content creators when trying to engage their readers without befuddling Google, gain some actionable tips to help bring balance to your content. 

How to Identify and then Repurpose Old Blog Posts

In the fast-paced and dynamic environment of our digital times, content that was relevant just a few months ago (let alone a few years ago) can become yesterday’s news and completely useless. In this post, you'll learn how to identify old blog posts that can be repurposed, as well as how you can update them.

How to Increase Your AdWords IQ

What is the best way to monitor your AdWords competition? Is there even a best way to monitor your AdWords competition? It's complicated, and anyone that gives you a one-size-fits-all list is just yanking your chain. I don't have all of the answers, and I am not going to pretend that I do. What I do have is a unique take on a piece of the process that might broaden the way you approach monitoring the AdWords field, or, as the title of this piece claims, increase your AdWords IQ.

The Forgotten Truth about Content Marketing

While most of the advice content marketers get revolves around topics such as how to promote on social media or choose the best content automation tools, we've in a way forgotten what it means to be a content marketer. The most basic truth is that content marketers are educators. Creating content means to teach. If a piece of content doesn't teach anyone anything, it's worthless. So how do you go about effectively educating?

The Authoritative Guide to Google's Mobile Knowledge Panel

In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.

Google Mobile Local Knowledge Panel 101

Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.

How Volatile are Google's SERP Features?

Throughout 2017 we reported on what must have been nearly a dozen major SERP feature increases or decreases. These near-constant SERP feature gains and losses piqued my curiosity and made me wonder, just how stable are some of the most important features on the SERP? Is the perception that many features undergo significant fluctuations accurate? Just how volatile are SERP features likes Featured Snippets, Knowledge Panels, Local Packs, and AMP? 

How Google Plans on Dominating Product Searches

What would Google do just to siphon some product search volume away from its retail rival? How far would it go? What tactics would it resort to? With Amazon under no real threat of having its kingdom toppled, Google has taken dramatic action to make sure it expands its piece of the retail pie. What might surprise you is how Google's going about doing cutting itself a larger slice of the retail pie, right under your nose.



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