How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away?
Welcome to part one of a three-part discussion about Google Analytics 4. And in this episode, we're going to be looking at how Google Analytics has evolved and what we're going to lose when Universal Analytics goes away.
Taking part is Jeff Sauer, founder of Jeff Analytics and Data Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. Jeff, could I ask you to start with a whistlestop history of Google Analytics?
In this week's episode, our panel will help you understand Google Analytics 4, including:
The history of Google Analytics
How Google Analytics has changed
What SEOs will lose by moving over to Google Analytics 4
What SEOs should know to embrace Google Analytics 4
What are the key things that SEOs need to know about PPC?
That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including:
How to use Quality Scores to improve your SEO
Audiences versus keywords
Auction prices of different channels
What SEOs can learn from PPC tools
Five rules of engagement for landing pages and conversion tracking
Recently a portion of Yandex's source code was leaked.
What does that mean to your SEO moving forward?
Think about this…
Understanding their source code will give you a glimpse into the inner workings of the search engine. This gives you an opportunity to analyze the Yandex ranking factors and compare them to those used by Google.
In this post, I’ll break down some of the high-level themes we see as well as show you some unique elements of the algorithms that might change how you do SEO moving forward.
But first, let’s explore why analyzing the Yandex algorithms is so important.