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Google SERP Features

Desktop SERP Features

- Jan 17, 2025

United States (Google.com)


Local Pack %
10.60
14.6914 (Day)
10.4765 (Month)
Reviews %
34.76
8.6054 (Day)
6.9294 (Month)
Image Thumbnail %
28.08
5.0421 (Day)
5.3550 (Month)
Featured Snippet %
10.40
2.1519 (Day)
0.8421 (Month)
AI Overview %
1.80
2.0395 (Day)
2.1305 (Month)
Top Stories (Box) %
4.05
1.8848 (Day)
2.1909 (Month)
Knowledge Panel %
11.11
1.6607 (Day)
2.1263 (Month)
SiteLinks %
50.36
1.5585 (Day)
0.6139 (Month)
Ads (Top)
68.55
1.2146 (Day)
10.0740 (Month)
Direct Answers %
1.95
1.1736 (Day)
1.1372 (Month)
Jobs (Box) %
0.99
0.9168 (Day)
1.1518 (Month)
People also ask %
80.41
0.9083 (Day)
1.6592 (Month)
Ads (Bottom)
29.99
0.8272 (Day)
2.5195 (Month)
Images (Box) %
4.83
0.6278 (Day)
0.0931 (Month)
Title Length (Avg.)
41.89
0.5252 (Day)
0.6455 (Month)
Hotels Pack %
1.17
0.4658 (Day)
0.4449 (Month)
Video Thumbnail %
11.34
0.3286 (Day)
0.9303 (Month)
Ads (Avg.)
2.52
0.2167 (Day)
0.2957 (Month)
Desc. Length (Avg.)
148.94
0.1642 (Day)
0.6275 (Month)
HTTPS (Avg.)
9.78
0.1490 (Day)
0.1158 (Month)
Home Page Results %
9.28
0.0774 (Day)
1.0738 (Month)
Structured Snippets %
0.12
0.0209 (Day)
0.0132 (Month)
Twitter %
0.23
0.0041 (Day)
0.0472 (Month)


Learn more about each of the features on our Google SERP Features Visual Guide

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