Documentation > Digital Marketing > Call Tracking

Call Tracking Metrics Overview

The Call Tracking Metrics report includes an overview of inbound call statistics, a graph detailing the total number of calls by day and number of unique callers, calls by source and number of new and repeat callers. For statistics and audio recording of individual calls, please access the Call Tracking Metrics Calls Detail report.

Call Tracking Metrics provides call tracking statistics of online and traditional advertising to help marketers analyze ad and call agent performance.

Call Tracking Metrics reports are located in Reports & Tools > Digital Marketing > Call Tracking.

Important! To view this report, you must authorize a connection to a Call Tracking Metrics account.

Call Tracking Metrics data can also be viewed and presented in Insight Graphs, Metric Widgets, and Marketing Dashboards.

Call Tracking Metrics Overview Report

Example

Overview of Call Stats

The Overview section of this report provides a summary of total calls, total callers, average ring time, average talk time and average call duration for the report period.

Call Tracking Metrics summary of call stats

Calls by Day Graph

The Calls by Day graph provides a visual trend of calls and unique callers by day for the report period. An interactive hover feature enables viewing of statistics for each day.

Call Tracking Metrics calls and unique callers by day

Calls by Source

The Calls by Source section provides a visual chart and table detailing the source, number of calls, number of callers and the source's percentage of all calls.

New vs. Repeat Calls

The New vs. Repeat Calls section provides a breakdown between new calls and repeat calls for each call source.

Call Tracking Metrics New Callers vs. Repeat Callers

Report Options

Custom Date Range

Report Dates

Select a Report Date range from the Report Options calendar tool or select a Custom Date Range in the top right toolbar

General Options

Enter a custom report title, if desired.

Show or Hide Report Sections

Overview of call statistics
Calls by Day graph
Calls by Source chart and report
New vs. Repeat Calls chart and report

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Create Custom Graphs

Create individual or blended metrics Insight Graphs and Single Metric Widgets using the wide variety of data available in your campaigns, and present them in white label Web Marketing Dashboards, Client Dashboards or automated PDF Reports.

Insight Graph Example

Example of integrated data in Insight Graph

Single Metric Widgets Example

Example of integrated data in Single Metric Widgets

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