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SEO Glossary > Link Exchange (Reciprical Link)
Link Exchange (Reciprical Link)
A link exchange is when two or more websites agree to host backlinks to each other in order to boost their page rank. According to Google's Webmaster Guidelines, excessive link exchanges can "negatively impact a site's ranking in search results." Google's guidelines: https://support.google.com/webmasters/answer/66356?hl=en
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