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LinkedIn Analytics



Integrate your LinkedIn account with Rank Ranger for enhanced LinkedIn Analytics reports that can be viewed in our marketing platform, white label client dashboards and automatically sent in white label PDF format to your clients and managers.

You must be a LinkedIn Company Page Admin and logged into your LinkedIn account in another tab / window prior to connecting the account to Rank Ranger.

LinkedIn connections are valid for two months and need to be renewed. We send automated emails 14 days before the connection is expected to expire, with a link directly to the Authorized Connection page where you can click a Renew button to prevent expiration and ensure reports contain the data you expect.

Authorized Connections LinkedIn Analytics Integration


 


Confirm Your Authorization

 
LinkedIn Designated Page Administrators

You must be a Designated Page Admin in order to authorize LinkedIn data integration.  Confirm this authorization: when viewing the LinkedIn Company page you should see an Edit option in the upper right of the screen.  If you do not see the Edit option then you will need to ask the page owner to make you a Page Admin or authorize the Rank Ranger connection for you.

LinkedIn Page Manager





Authorize LinkedIn Connection

 
Log in to your LinkedIn account.

Log in to Rank Ranger and access Account Settings > Authorized Connections


Click Settings in the top right navigation or hover over the person icon and select My Account. 
access account settings


Access Authorized Connections

Scroll down to the Connections section of the sidebar and click Authorized Connections.
 
navigate to Authorized Connections


If no connections have been previously added to your account, you will see a blank Manage Connections table.
 
Authorized Connections New Account


Add Authorized Connection

  • Click the Add Connection button to expand the option list.
  • Click the LinkedIn button.
 
Add authorized LinkedIn connection


Authorize Rank Ranger LinkedIn App: Permissions

In order to provide you with LinkedIn Analytics reports and tools, Rank Ranger requires your authorization to access your profile overview (name, photo, headline and current positions), email address, shares, comments, likes and company pages for display in your social analytics reports in our marketing platform.

Authorize Rank Ranger LinkedIn App


Name Your LinkedIn Connection

You can add as many LinkedIn accounts to Rank Ranger as you'd like, so we recommend that you name each connection for easy identification when connecting to rank tracking campaigns.

Name your LinkedIn Connection

Learn more about managing your Authorized Connections.


Connect LinkedIn to Rank Tracking Campaign

 
Integrate Campaign with LinkedIn

After authorizing integration of your LinkedIn account to our app, you need to connect a LinkedIn profile with a rank tracking campaign.
  • On the Home Campaigns screen, click the gear icon corresponding to the campaign to open Campaign Settings
  • Scroll down and select Social Analytics in the sidebar
  • In the Select Connection Name for LinkedIn field, click the down arrow and select the appropriate account.
  • Click the Connect button.

Connect LinkedIn to rank tracking campaign


Select LinkedIn Business Page

If your LinkedIn account has access to more than 1 business page, select the page that corresponds to the campaign.
Click the Connect button.

connect LinkedIn business page



LinkedIn Connection Successful

When the connection is successful, you will see the LinkedIn account avatar and name (if you don't then you need to click the Connect button). 

LinkedIn Connection Successful

To switch to a different LinkedIn account, click the Disconnect link and repeat the campaign connection. 

Click the View Report link to launch the LinkedIn Analytics Dashboard. When available, you'll find additional LinkedIn reports and tools in the left sidebar of the Reports > Social Analytics screen.

LinkedIn Analytics Dashboard

The LinkedIn Analytics Dashboard displays:
  • Total Followers Graph
  • Followers: Total, Organic and Acquired
  • Top Countries Map
  • Company Size and Seniority Graphs breakdown of Followers
  • Industry & Function Charts of Followers
  • Reach Graph
  • Post Updates to your Page during the specified period

LinkedIn Analytics Dashboard
LinkedIn Analytics




Available Third Party Integrations


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