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Audience Demographics



The Analytics Audience Demographics report can be customized to include Age & Gender charts & tables, plus Sessions Summary. A Compare to Past feature allows you to view comparison data for the previous period, same time last year or a custom date range.

Report data can be filtered by Key Metric (sessions, percentage of new sessions, new users, bounce rate or pages per session), Segment and Goal Conversion type.  Goal Value can be displayed in your choice of world currencies.

Please note that the data in this report is based on Sessions for which users have identified themselves as Male or Female. Since it is possible for users to opt out of gender and other identifiers, the totals in the Session Summary might not match those displayed in our Analytics Traffic Overview report.

Important! To view this report Google Analytics must be configured correctly (please refer to our Google Analytics documentation) and using Google's Universal Analytics for the primary domain.


Analytics Audience Demographics
 

Screenshots

 

Analytics Audience Demographics

In this view, Sessions and Goal Completion data is displayed by Age and Gender.

Analytics Audience Demographics

Compare Analytics Audience Demographics to Previous Period

In this view, the audience data is displayed with both current and previous period Session and Goal Conversion data by Age and Gender.


Compare Audience Demographics to past period


Audience Age Demographics

Age Chart: hover over a bar on the chart to view specific Age Key Metric results. Based on your selection in Report Options, this could be sessions, % of new sessions, new users, bounce rate, pages per session, or a variety of goal options. This comparative view is achieved by checking the Compare to Past option in the Date settings.

Analytics Age Demographics Chart

Age Table provides a breakdown of key metrics by age. The percent of change is based on the option selected in the Date settings.

Analytics Age Demographics Table

Audience Gender Demographics 

Gender Chart: hover over a section to view the Gender Key Metric (e.g., sessions, % of new sessions, new users, bounce rate, pages per session, or a variety of goal options) based on your selection in the Analytics options. This comparative view is achieved by settings in the Date section of Report Options.
Analytics Demographics Gender Table

Gender Table: provides a breakdown of key metrics by gender and can be set to compare to a previous period in the Date settings of Report Options.

Analytics Demograhics Gender Table

Analytics Session Summary

The Session Summary provides data based on the filters you select in Report Options and can also be set to Hide if you don't want it displayed in a particular version of the report.

Analytics Demographics Session Summary




Report Options

 
Date range

Custom Date Range
Select a custom Date Range

Dates

  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.
    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.
    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.
    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
Audience Geo Location General Settings

General Settings

  • Enter a custom report title, if desired.
Select Analytics report sections to display

Select Report Elements to Show or Hide:

  • Age Chart
  • Gender Chart
  • Sessions Summary
  • Age Table
  • Gender Table
Select an Analytics Key Metric

Select the Google Analytics Key Metric


Determines the results displayed in the Age and Gender charts.
  • Sessions: the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, E-commerce, etc.) is associated with a session.
  • % New Sessions: percentage of first-time visits to the site
  • New Users: the number of first-time users during the selected date range
  • Bounce Rate: the percentage of single entry/exit page visits
  • Pages/Session: the average number of pages viewed per session
Select the type of Analytics Goals and Conversions

Goals and Conversions

Show or hide goal data:
  • Hide Goals
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account.
Filter Goal data by:
  • All Sessions
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account(items shown here are examples).

Select Currency type from the list of world currencies. If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.

Select an Analytics Segment

Select a Segment

Select the Search Type

Filter by Search Type

  • All
  • Organic
  • Paid
  • Organic & Paid
  • Exclude Organic
  • Exclude Paid

Click the Apply Changes button.


use Report PresetsDue to the wide variety of options available in this report, we recommend using Report Presets which allow you to save a personalized version of a report or graph and create additional versions with different metrics, variables, and styles of that report or graph for the same campaign.

Google Analytics API limits the number of requests from an IP address for a domain each day. If you see a screen in our Analytics section that displays titles but no data, it could be that you/your team have exceeded that threshold by multiple rechecks. Logging in from a different IP address or waiting until the next day should resolve the issue. Please contact us if the issue is not resolved within 24 hours.



Understanding the Report Matrix

 
Average Session Duration
Displays the average length of time a visitor spent on a the site.
Bounce Rate Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Goal Completions
The total number of Conversions.
Goal Conversion Rate
The sum of all individual Goal Conversion Rates
Goal Value
Total Goal Value is the financial value produced by goal conversions on your site. This value is calculated by multiplying the number of goal conversions by the value that you assigned to each goal in Google Analytics.
New Sessions
An estimate of the percentage of first-time visits to the site.
New Users
The number of first-time users during the selected date range.
Pages/Session Displays the average number of pages viewed per session. Repeated views of a single page are counted in this calculation.
Sessions Sessions represent the time period during which a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, E-commerce, etc.) is associated with a session.


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Google Analytics Reports and Graphs


Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:

Reports


Combined with other Google services


Graphs & Widgets


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