The Analytics Audience Demographics
report can be customized to include Age & Gender charts & tables, plus Sessions Summary. A Compare to Past feature allows you to view comparison data for the previous period, same time last year or a custom date range.
Report data can be filtered by Key Metric (sessions, percentage of new sessions, new users, bounce rate or pages per session), Segment and Goal Conversion type. Goal Value can be displayed in your choice of world currencies.
Please note that the data in this report is based on Sessions for which users have identified themselves as Male or Female. Since it is possible for users to opt out of gender and other identifiers, the totals in the Session Summary might not match those displayed in our Analytics Traffic Overview report.
To view this report Google Analytics must be configured correctly (please refer to our Google Analytics documentation
) and using Google's Universal Analytics
for the primary domain.
Analytics Audience Demographics
In this view, Sessions and Goal Completion data is displayed by Age and Gender.
Compare Analytics Audience Demographics to Previous Period
In this view, the audience data is displayed with both current and previous period Session and Goal Conversion data by Age and Gender.
Audience Age Demographics
: hover over a bar on the chart to view specific Age Key Metric results. Based on your selection in Report Options, this could be sessions, % of new sessions, new users, bounce rate, pages per session, or a variety of goal options. This comparative view is achieved by checking the Compare to Past option in the Date settings.
provides a breakdown of key metrics by age. The percent of change is based on the option selected in the Date settings.
Audience Gender Demographics
: hover over a section to view the Gender Key Metric (e.g., sessions, % of new sessions, new users,
bounce rate, pages per session, or a variety of goal options) based on your selection in the Analytics options. This
comparative view is achieved by settings in the Date section of Report
: provides a breakdown of key metrics by gender and can be set to compare to a previous period in the Date settings of Report Options.
Analytics Session Summary
The Session Summary provides data based on the filters you select in Report Options and can also be set to Hide if you don't want it displayed in a particular version of the report.
Custom Date Range
- Select Report Dates from the Report Options calendar
tool or select a Custom Date Range in the top right toolbar
- Check the Compare to Past box and select a period, if desired.
If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.
We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.
The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
- Enter a custom report title, if desired.
Select Report Elements to Show or Hide:
- Age Chart
- Gender Chart
- Sessions Summary
- Age Table
- Gender Table
Select the Google Analytics Key Metric
Determines the results displayed in the Age and Gender charts.
- Sessions: the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, E-commerce, etc.) is associated with a session.
- % New Sessions: percentage of first-time visits to the site
- New Users: the number of first-time users during the selected date range
- Bounce Rate: the percentage of single entry/exit page visits
- Pages/Session: the average number of pages viewed per session
Goals and ConversionsShow or hide goal data:
Filter Goal data by:
- Hide Goals
- All Goals
- Specific Goals that appear in the list based on the goals you've set in your Google Analytics account.
- All Sessions
- All Goals
- Specific Goals that appear in the list based on the goals you've set in your Google Analytics account(items shown here are examples).
Select Currency type from the list of world currencies. If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.
Select a Segment
Filter by Search Type
- Organic & Paid
- Exclude Organic
- Exclude Paid
Click the Apply Changes button.
Due to the wide variety of options available in this report, we recommend using Report Presets
which allow you to save a personalized version of a report or graph and create additional versions with different metrics, variables, and styles of that report or graph for the same campaign.
Google Analytics API limits the number of requests from an IP address for a domain each day.
If you see a screen in our Analytics section that displays titles but no data, it could be that you/your team have exceeded that threshold by multiple rechecks. Logging in from a different IP address or waiting until the next day should resolve the issue. Please contact us if the issue is not resolved within 24 hours.