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Marketing KPI

Measure and analyze the performance of online marketing campaigns and monitor trends with our Marketing KPI report. Select up to 5 segments at a time to create customized reports to determine Advertising ROI, the value of Mobile traffic, Referral and Direct vs. Search traffic or Organic traffic vs. Paid traffic, Goal Conversions, Revenue, user type and behavior, etc. 

You decide the blend of market segments you want in your KPI report, and if you want to create more than one version of this report, that can be accomplished quite simply using Report Presets.

Create multiple versions of Marketing KPI reports with presets

Important! To view this report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. And in order for ad clicks and advertising cost to display, AdWords must be linked to your Google Analytics profile (refer to Link Google Analytics and AdWords).
Analytics Marketing KPI report


These screenshots are only of few examples of reports that can be created using the Marketing KPI report - you are free to be as creative as you like in customizing reports that provide you with the key performance indicators you need to analyze the success of your online marketing campaigns.

Marketing KPI: Ad Cost vs Revenue

Measure online advertising Return on Investment (ROI)

Marketing KPI: Ad Cost vs Revenue

Marketing KPI: Mobile Traffic Revenue

Discover the value of your site's mobile traffic, and view segments such as Android Traffic vs. iOS Traffic, Mobile, and Tablets.

Mobile Traffic Revenue

Marketing KPI: User Behavior, Goals & Conversions

Compare visitor behavior with goals and revenue

Marketing KPI: User Behavior, Goals & Conversions

Marketing KPI: Revenue Traffic Sources

What source is resulting the largest revenue stream to your site - Direct, Referral or Search Traffic? Find out by simply selecting those marketing segments in the Marketing KPI report.

Marketing KPI traffic sources

Marketing KPI: Compare the Performance of AdWords Campaigns

If you run multiple AdWords campaigns, you can now run a side-by-side comparison of AdWords campaign performance including cost vs. sessions, goal completions and revenue to help determine ROI.

Marketing KPI compare AdWords campaigns

Report Options

Select Report Date Range

Report Date Range:

  • Select the start and end month and year for the date range you want to be reflected in the report.
Enter Custom Report Title

Custom Report Title:

  • Enter a descriptive custom report title (optional)
Show or Hide Ad Clicks, Ad Cost, Goal Completions or Revenue

Analytics Table Metrics:

Show or Hide:

  • Ad Clicks
  • Ad Cost
  • Goal Completions
  • Revenue (Goal Value)
Select Conversion Metric

Conversion Metric:

Filter your report by

  • Transactions
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account (items shown here are examples).
Select world currency for report Ad Cost and Revenue

Ecommerce Currency:

  • Select from the list of world currencies the one that you've set in your Google Analytics or AdWords account for this domain.  If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting. 
Select KPI Segments


Select up to 5 segments per report (use Report Presets to create multiple versions of this report). Choose from:

  • Google's Built-in Segments
  • Custom Segments that you've created in your Google account.
  • AdWords campaigns (if connected to the campaign's Google Analytics account)

Click the Apply Changes button.


Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:


Combined with other Google services

Graphs & Widgets

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