The Analytics Channel Grouping report provides insights into traffic acquisition, user engagement with the site, goal conversions and e-commerce transactions including number and rate of conversions as well as revenue.
To view this report Google Analytics must be configured correctly (please refer to Rank Ranger's Google Analytics documentation
). For more information on setting up Goals for Google Analytics Traffic, please refer to Google's Create and Manage Goals documentation
Located in: Reports > Analytics > Performance > Channel Grouping
Goal Conversions by Channel Grouping
Acquisition, Behavior & Goal Conversions
Select the Goal display option and filter by All Goals or a specific Goal in the Conversions section of report options for this view.
Acquisition & Behavior Previous Period Comparison
Traffic Acquisition and User Behavior Compared to Previous Month
For this view, check the Compare to Past option in the Report Date section of report options and select Previous Period.
Transactions by Channel Grouping
Acquisition, Behavior and eCommerce Transaction Performance
Check the Compare to Past option in the Report Date section of report options and select Same Time Last Year, then select Transactions in the Analytics Conversions Display field, for this view of the Channel Grouping report.
- Select Report Dates from the Report Options calendar
tool or select a Custom Date Range in the top right toolbar
- Check the Compare to Past box and select a period, if desired.
If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.
We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.
The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
- Enter a custom report title, if desired.
- Show or Hide the Data Source Icon(s): this displays a Google Analytics icon next to the custom report title.
- Show or hide the Traffic Metric Totals section above the Channel table.
Show or Hide any of the following columns:
- % New Sessions
- New Users
- Bounce Rate
- Average Session Duration
- Goal Conversion Rate
- Goal Value
Select one of the conversion types to display in the report
Google Analytics Filter by
Select one of the filter types
- All Sessions
- All Goals
- Specific Goals in the Analytics account for this domain
- Select from the list of world currencies the one you've set in the Google Analytics account for the domain. If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.
Filter by Segment
Filter by Built-in Segments or Custom Segments that have been created in the Google Analytics account for the domain.
Click the Apply Changes button.
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save