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Google Analytics Stacked Columns Widget

The Google Analytics Stacked Columns widget is a colorful graphic presentation of key metrics from the website's Google Analytics account. Data can be filtered by a variety of traffic metrics, dimensions, conversions, segments and events.

This widget can be added to White Label Client Dashboards and PDF Reports.

Important! To view this report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation).
Google Analytics Stacked Columns graph

Reports > Graphs > Widgets



Google Analytics Stacked Columns (Palette: Blues)

Analytics data has been filtered in this report to display traffic source. 

Google Analytics Stacked Columns graph Blue

Stacked Column Graph (Palette: Bold)

This Google Analytics stacked column graph has an option to change color palettes and filter data by key metric, dimension, conversions, segments and event categories. 

Google Analytics Stacked Columns graph palette 1

Graph Data Filter

In this example, by click the (not set) and (not provided) elements in the top legend, that data has been removed from the graph to provide a graph of specific keywords. 

Google Analytics Stacked column graph

Stacked Column Graph (Palette: Bright)

Selecting the Bright Palette changes the color scheme and in this example we're viewing referral traffic. 

Google Analytics Stacked Columns graph palette2

Report Options

select a date range


  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
select widget settings

Widget Settings

  • Enter a custom title to describe your widget content (optional)
  • Enter the number of results you want detailed in the graph
  • Select a Color Palette option:
    Bold Tones
    Bright Tones
    Earth Tones
    Warm Midtones
    Rose Garden
chart width
  • Enter your preferred chart height
select Analytics filters

Analytics Settings

  • Select to filter data by a specific metric: Sessions, Page Views, Bounce Rate, New Users, Pages per Session, Goal Completions, etc.
  • Select a Dimension filter
  • Select a Conversion filter
  • Filter by Segments
  • Filter by Event Categories
  • Click the Apply Changes button


Google Analytics Reports and Graphs

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

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