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Search Traffic Overview



The Search Traffic Overview is the main dashboard for Google Analytics summary data. Customize the display of this report in white label dashboards and PDF reports by setting graphs, charts, tables, and columns to show or hide.

This traffic analysis report can be filtered by:
  • Key metric (e.g., sessions, page views, bounce rate, goal completions, etc.)
  • Goals (i.e., all goals or specific goals)
  • Segments (e.g., mobile traffic, device type, social traffic, etc.)
  • Search type
  • Specific keywords
  • Event category

Important! 
  • Google Analytics integration is required, please refer to this documentation
  • To include AdWords metrics in this report AdWords must be linked to the site's Google Analytics profile, refer to Google's support document.

Analytics Overview
Located in: Reports > Analytics > Traffic Summary Overview
 

Analytics Traffic Summary Overview Report

 

Analytics Search Traffic Overview Report



Traffic Graph

 
Key Metric Graph

Traffic Graph Features
  • The graph can be set to display or hide, in Report Options > General Settings > Report Sections > Traffic Graph, graph labels can be turned on or off in that same section
  • The Key Metric can be selected in Report Options > Analytics Settings > Key Metrics; the default is Sessions. 
  • A Compare to Past feature can be enabled in Report Options > Date settings
  • Google algorithm changes can be enabled to display in the graph in Report Options > General Settings > Report Sections > Rank Risk Index
  • Notes can be set to display in the graph in Report Options > Notes
  • Hover over any point or number on the graph to view daily details for the selected key metric     


Traffic Overview Metrics

 
Traffic and Goal Achievements

Traffic Metric Features
  • This metrics table can be set to display or hide in Report Options > General Settings > Report Sections > Traffic Overview (note that both Traffic Overview and Traffic Metrics must be set to display)
  • A Compare to Past feature can be enabled in Report Options > Date settings
  • To include Goal metrics, Goals must be selected in Report Options > Analytics Settings > Conversions Display


New vs Returning Users Chart

             
 
The New vs Returning chart can be set to display or hide in Report Options > General Settings > Report Sections > Traffic Overview (note that both Traffic Overview and New vs Returning must be set to display)     
       



Top Channels Chart

             
 
The Top Channels chart can be set to display or hide in Report Options > General Settings > Report Sections > Traffic Overview (note that both Traffic Overview and Top Channels must be set to display)  




Device Overview Chart

 
The Device Overview chart can be set to display or hide in Report Options > General Settings > Report Sections > Traffic Overview (note that both Traffic Overview and Device Overview must be set to display)  




AdWords Metrics

             
 
PPC Performance Summary
The AdWords table can be set to display or hide in Report Options > General Settings > Report Sections > AdWords 

To include AdWords metrics in this report AdWords must be linked to the Google Analytics profile, refer to Google's support document.



Top Referrers Table

             
 
Referral Traffic


Top Referrers Table Features
The following columns can be set to show or hide in Report Options > General Settings > Report Sections > Top Referrers:
  • Pages / Session
  • Goal Completions
  • Goal Conversions %
The number of results to display in the table can be selected in the same Report Options section. This is very useful when added this table to a white label PDF report or dashboard to share with clients.


Top Keywords Table

             
 
Keyword Search Referrals


Top Keywords Table Features
  • This table can be set to show or hide in Report Options > General Settings > Report Sections > Top Keywords
  • The number of results to display in the table can be selected in the same Report Options section. This is very useful when added this table to a white label PDF report or dashboard to share with clients. 


Report Options

 
Report Title

Custom Date Range
Select a custom Date Range

Dates

  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
Analytics general settings

General Settings

  • Enter a custom report title (optional)
  • Show or Hide the Data Source Icon: Google Analytics and AdWords icons next to custom report and section titles for the related data type
select columns to display

Report Sections

Show or Hide the display of the following sections and columns:
  • Traffic Graph
    • Graph Labels
  • Traffic Overview
    • include Traffic Metrics
    • include New vs. Returning Users Pie Chart
    • include Top Channels Pie Chart
    • include Device Overview Chart
  • AdWords data (AdWords must be linked to the site's Google Analytics profile - refer to Link Google Analytics and AdWords)
  • Top Referrers Table
    • include Pages/Session
    • include Goal Completions
    • include Goal Conversions %
    • Limit Results: select the maximum number of results to display
  • Top Keywords Table
    •  Limit Results: select the maximum number of results to display
Analytics general settings report section, algorithm change

Rank Risk Index

  • Show or Hide the display of Google Algorithm Changes in the Traffic Graph
Google Analytics key metric

Google Analytics Filter by Key Metric

Select to filter data by a specific metric:
  • Sessions
  • Page Views
  • Bounce Rate
  • Users
  • New Users
  • New Users (%)
  • Pages per Session
  • Goal Completions
Analytics Goals and Conversions

Conversions

Show or hide goal data:
  • Hide Goals
  • All Goals
  • Specific Goals that appear in the list based on the goals that have been created in the Google Analytics account for the property
Filter Goal data by:
  • All Sessions
  • All Goals
  • Specific Goals that appear in the list based on the goals that have been created in the Google Analytics account for the property

Select Currency symbol type from the list of world currencies. The currency option is available in case Google doesn't send us the correct currency settings. We don't run a currency conversion, we simply display the numbers that pass from AdWords to Google Analytics to Rank Ranger, and you have the option to set the currency symbol based on what you have set up in the Google AdWords account.

Additional Analytics Filters

Additional Segment, Search Type & Keyword Filters

  • Filter by Segments (optional) that are available in the connected Google Analytics account
  • Choose the desired Search Type:
    • All
    • Organic
    • Paid
    • Organic & Paid
    • Exclude Organic
    • Exclude Paid
  • Enter a Keyword (optional) if you want to filter the report by a keyword. Enter a plus (+)  before positive keywords and minus (-) before negative keywords with a space between each keyword/phrase in the Filter by Keyword field.  More information...
  • Select an Event Category (optional) based on Events that have been created for the connected Google Analytics account.
add events or notations

Notes

  • Show or Hide Notes (Single Date)
  • Show or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Add a new Note to the chart
Click the Apply Changes button.

Google Analytics API limits the number of requests from an IP address for a domain each day. If you see a screen in our Analytics section that displays titles but no data, it could be that you/your team have exceeded that threshold by multiple rechecks. Logging in from a different IP address or waiting until the next day should resolve the issue. Please contact us if the issue is not resolved within 24 hours.



Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Overview

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Traffic Overview.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Widget Settings



Custom Report Title (optional): displays across the top of the report section

Select a widget Color by clicking on the color square to expand the color chart

Display Totals by moving the slider to the right

Display the Chart by moving the slider to the right

Determine the widget Width by inputting a percentage

Analytics Settings



Select a Key Metric from the  menu for specific filters.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Google Analytics Reports and Graphs


Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:

Reports


Combined with other Google services


Graphs & Widgets


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