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Add Search Engine API

The add_search_engine method allows you to add a search engine to a campaign in your account. 




key string The unique API key assigned to your account
campaign_id or


The campaign ID (can be obtained using the package_campaigns method)

Optional: your internal reference_id can be used instead of campaign_id if this parameter exists in the campaign (refer to Add Campaign or Update Campaign methods).
se_id string Search Engine ID (refer to list generated using the Search Engine List API)
output string Output format options:
  • &output=xml  (this is the default format)
  • &output=json
    Either of these parameters can be added to the json output parameter:
    • &output=json&json_strict=true 
      (forces the results to come back as array instead of objects) 
    • &output=json&json_arr=true 
      (causes the entire json to be wrapped as array)

Optional for Google Search Engines*

custom_location string Optional: add a custom location setting (e.g., &custom_location=Austin, TX) 
Note: do not use this if your keywords contain location (e.g., dentist in austin, tx), or if you have selected a country specific search engine do not enter the country name in this field (e.g.,, should not have a custom location of "UK", "Great Britain" or "England" added, but can have "London")
string Optional:  the default search engine setting is to exclude local results from organic rank count. If you want to include local results in organic rank count (learn more), add this parameter to your API request &local_results=include
string Optional: the default search engine setting is to exclude business results. If you want Local Pack or Hotel Pack position to be included as part of organic rank count (learn more), then add this parameter to your API request &local_business_name=Name*
*This must match the Google Business listing name or utilize a wild card option as explained in the Business Results Match section of this documentation

string Optional: if the Google Business listing has been optimized for a landing page that is different than the campaign's primary URL, you may add this parameter to your API request to cause the specific landing page URL to display in rank reports when a Google Business listing match is found for one of your campaign keywords  
news_results string Optional: the default search engine setting is to exclude news results from organic rank. If you want to include news results in the organic rank count, then add this parameter to your API request &news_results=include
*for Google Maps (Places) search engines, custom_location is an available option


Construct & test API requests in the API Console or follow one of these examples:

Example with Custom Location, TX

Example with Custom Location, Local Results and Google Business options, TX&local_results=include&local_business_name=Your Business Name&local_business_url=



How to Generate New API Keys

You can obtain API Keys per user if your Rank Ranger account has API access by navigating to
1. Account  
2. Connections > API & Connected Apps
3. Click the Generate Key button
4. Select a User and add a note (optional)
5. Click the Add button

Generate API Key

How to Obtain API Access

If you see an error message when accessing the Account > Connections > API & Connected Apps screen, then to obtain API access you will need to upgrade to a package that includes API access by completing a custom package request form or contacting Rank Ranger support with your requirements.

API Console: Construct & Test API Requests

Referencing the parameters information that is listed in the specific API method documentation, you can construct and test API requests in Rank Ranger's API Console by navigating to:

1. Tools
2. Utilities
3. API Console
4. Select the Method and complete the applicable fields
5. Click the Generate button
6.Test your API method by clicking the launch URL icon and view your results. Once your results are as you want them, copy that URL into your own application and modify as needed for each request.

Rank Ranger API Testing Tool

API Query Limits

Rank Ranger APIs can pull up to 100 queries per minute. If more than 10,000 API GET requests per hour is required, then there is an option available at an additional throughput fee, contact customer service for assistance.

Rank Reporting Method Limits
  • Rank Data & Research Reporting API methods can only provide data from campaigns tracking in your Rank Ranger account.
  • You can run an unlimited number of queries through the API.
Search API Method Limits
  • SEO Intelligence API method query limits are based on the number of units purchased for your custom plan (e.g., 1 unit = 1 keyword tracked on 1 search engine, 1 time).
  • Search API plans do not include access to the reporting platform.

Developer API Methods

API Error Codes

Code Text Description
101 Invalid Method
Method does not exist, check your syntax
102 Invalid API Key
The API Key inserted is invalid, check for key accuracy
103 Invalid Domain
The Domain requested is invalid or does not exist in your account
104 Invalid Date
The selected date range or syntax is invalid
105 Invalid Keyword
The Keyword does not exist in this campaign 
202 Invalid Campaign Name
The Campaign name is invalid or missing
203 Invalid Primary URL
The Primary URL is invalid or missing
204 Invalid Campaign ID
The Campaign ID is invalid or missing
208 Invalid Search Engine
Invalid Search Engine ID
210 Keyword already exists
The Keyword already exists in this campaign
211 Keywords exist in campaign
You need to delete Keywords from this campaign before trying to delete the campaign
212 Invalid Package ID
Invalid Package ID
215 Custom White Label URL is already in use for another campaign
The Custom URL that you have selected for your White Label Portal is in use by another campaign, please select a different URL
400 No Results
No results were found
401 Limit Reached
You have reached the maximum number of Campaigns allowed in your package

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