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Google Search Console Chart / List Widget



The Google Search Console Chart / List widget provides a colorful graphic presentation of search metrics from the website's Google Search Console account. A variety of display options include color palette, pie chart, column chart, map, and table list. Dimension options include country, device, page, and query. Metric options include average position, clicks, CTR or impressions. A compare to past option allows for additional analysis of either data value or percentage.

This widget can be added to white label marketing dashboards, client dashboards and PDF reports. In marketing dashboards you can set it to display at half or full page width. You can view a marketing dashboard sample that contains this and additional widgets (password is demo).

Important! In order to utilize this widget, you must integrate the website's Google Search Console account.



Reports > Graphs > Widgets

 


Search Console Country Dimension

             
 
When the Country dimension is selected, there are 2 graphic display options available: world map or pie chart.

Search Console Impressions by Country with Map


Settings used to create this widget:
Date Settings
  • Compare to Past: Previous Period
  • Type: Data Value
Widget Settings
  • Widget Title
  • Limit Results: 10
  • Color Palette: Bright Tones
Chart Settings
  • Chart: enabled
  • Chart Height: 400
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 60% | List Width 40%
Search Console Settings
  • Dimension: Country
  • Map Chart: enabled
  • Metric: Impressions

Search Console Impressions by Country with Pie Chart

Settings used to create this widget:
Date Settings
  • Compare to Past: Previous Period
  • Type: Percentage
Widget Settings
  • Widget Title
  • Limit Results: 10
  • Color Palette: Bright Tones
Chart Settings
  • Chart: enabled
  • Chart Labels: enabled
  • Show Others: disabled
  • Chart Height: 400
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 60% | List Width 40%
Search Console Settings
  • Dimension: Country
  • Map Chart: disabled
  • Metric: Impressions


Search Console Device Dimension

             
 
CTR per Device Breakdown

        
Settings used to create this widget:
Date Settings
  • Compare to Past: Previous Period
  • Type: Data Value
Widget Settings
  • Color Palette: Bright Tones
Chart Settings
  • Chart: enabled
  • Chart Labels: enabled
  • Show Others: disabled
  • Chart Height: 350
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 65% | List Width 35%
Search Console Settings
  • Dimension: Device
  • Metric: CTR

Search Console Page Dimension

             
 
Page Impressions Compared to Previous Period
 

Settings used to create this widget:
Date Settings
  • Compare to Past: Previous Period
  • Type: Percentage
Widget Settings
  • Limit Results: 10
  • Color Palette: Aqua
Chart Settings
  • Chart: enabled
  • Chart Labels: enabled
  • Show Others: ebabled
  • Chart Height: 400
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 40% | List Width 60%
Search Console Settings
  • Dimension: Pages
  • Metric: Impressions

Search Console Query Dimension

             
 
Query Average Position

        
Settings used to create this widget:
Date Settings
  • Compare to Past: disabled
Widget Settings
  • Limit Results: 10
  • Color Palette: Rose Garden
Chart Settings
  • Chart: enabled
  • Chart Height: 400
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 70% | List Width 30%
Search Console Settings
  • Dimension: Query
  • Metric: Avg. Position
Query Clicks


Settings used to create this widget:
Date Settings
  • Compare to Past: disabled
Widget Settings
  • Limit Results: 10
  • Color Palette: Pastels
Chart Settings
  • Chart: enabled
  • Chart Labels: enabled
  • Show Others: enabled
  • Chart Height: 400
List Settings
  • Table: enabled
  • Titles Row: enabled
  • Percentage Column: enabled
  • Totals Row: enabled
Scale
  • Chart Width 65% | List Width 35%
Search Console Settings
  • Dimension: Queries
  • Metric: Clicks


Chart & List Terms

             
 
Customize Search Console Pie / List
In Report Options, you'll find the flexibility to customize the color scheme and display columns, in addition to dimension and metric combinations.
 


Report Options

             
 

Date

 
  • Select the widget date range
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).

  • Select the Comparison Data Type: Data Value or Percentage

Widget Settings


  • Optional: enter a custom Widget Title to describe your widget content
  • Enter the number of results you want detailed in the graph and table
  • Select a Color Palette option

Chart Settings


  • Chart: show or hide (this option applies to all types of charts including column and map)
  • Chart Labels: show or hide
  • Show Others: show or hide (i.e., if you choose to limit results to 10 and Search Console has 35 results, then the other 25 results are totaled into one area of the pie chart)
  • Chart Height: enter the desired pixel height

List Settings


Show or Hide:
  • Table
  • Titles Row
  • Percentage Column
  • Totals Row

Scale

Move the slider to set the scale for ratio of chart width and list width

Search Console Dimension

 
Select a dimension
  • Country, when country is selected a Map Chart option appears. If you enable the Map Chart, then a world map displays with darkened areas corresponding to the table results. If you disable Map Chart, then a Pie Chart displays if the option is enabled in Chart Settings.
  • Device
  • Page
  • Query

Search Console Metric

 
Select a metric
  • Avg. Position
  • Clicks
  • CTR
  • Impressions
Click the Apply Changes button


Search Console Reports & Graphs


Authorizing a Google Search Console account connection with Rank Ranger integrates referral traffic and search query data directly into the following reports and graphs that can be viewed and added to white label client dashboards, web marketing dashboards and automated PDF Reports:

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Search Console (Chart / List)

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Search Console Pie / List.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
Select the Compare to Past option by adding a check to the box.(optional)

If Compare to Past is checked, select one  a time period from the dropdown menu:
  • Previous Period 
  • Same Time Last Year 
  • Custom Date
Select Type from the dropdown menu.

The Date selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week

If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Widget Settings



Enter a Widget Title to describe your widget content (optional).

Limit Results by entering the number of results you want detailed in the graph.

Click on the Color Palette to expand the menu and make a selection.

Expand Chart Settings by moving the slider to the right of Chart. Include options by moving the slider to the right of each selection.

Enter a number for a preferred Chart Height.

Expand List Settings by moving the slider to the right of Table. Include options by moving the slider to the right of each selection.

Adjust the Scale for ratio of Chart Width and List Width by moving the slider.

Search Console



Select a Dimension from the dropdown menu.

Select a Metric from the dropdown menu.



Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Google Analytics Reports and Graphs


Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:

Reports


Combined with other Google services


Graphs & Widgets

Google Search & Ad Metrics Glossary


Wondering what some of the Google metrics in our reports and graphs mean? 

Ad Clicks Displays the number of times viewers of a banner click on an ad to view the full offer.
All Users Total of new users and returning users for a given period of time.
Assisted Conversions Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.
Assisted Value The total value of the conversions assisted by the channel.
Attribution The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.
Refer to this Google Support document for more information.
Avg. Time on Site Displays the average length of time a visitor spent on a particular page or set of pages.
Avg. Value A calculation of Event Value / Total Events.
Bounce Rate Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Completions The total number of users who have completed all elements defined for a particular goal.
Conversion A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
Refer to this Google Support document for more information.
Conversion Rate The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.
Cost The total cost of Google AdWords campaigns, in currency units defined by the Google account user.
Channel Grouping A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.
Refer to this Google Support document for more information.
CPC (Cost Per Click) Cost-per-click is the average cost an advertiser paid for each click on search ad(s).
CTR (Click Through Ratio) Displays the Click-through-ratio for an ad.  This is equal to the number of clicks divided by the number of impressions the ad received.
Dimension A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.
Refer to this Google Support document for more information.
Event A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.
Refer to this Google Support document for more information.
Event Value A calculation of Total Event * Value.
Exit Rate How often users end their session or leave the site after viewing a particular page.
Goal A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.
Refer to this Google Support document for more information.
Hits An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.
Refer to this Google Support document for more information.
Impressions (Ads) The measurement of how many times an ad is shown.
Impressions (Search Console) An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.
Last Interaction Conversions The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
Last Interaction Value The total value of the conversions completed by the listed channels.
Metric Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
Refer to this Google Support document for more information.
New Visits Displays the number of new visits by people who have never been to the site before.
Organic Traffic Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.
Paid Traffic Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.
Pageviews An instance of a page being loaded (or reloaded) in a browser.
Pageviews is a metric defined as the total number of pages viewed.
Refer to this Google Support document for more information.
Permission The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.
Refer to this Google Support document for more information.
Property A sub-component of an Analytics account that determines which data is organized and stored together.
Refer to this Google Support document for more information.
Revenue Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Roll-Up Reporting A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.
Refer to this Google Support document for more information.
Sampling The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.
Refer to this Google Support document for more information.
Segment A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.
Refer to this Google Support document for more information.
Session The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.
Refer to this Google Support document for more information.
Sessions with Event The number of sessions during which an Event was recorded.
Source / Medium Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
Refer to this Google Support document for more information.
Tags Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.
Refer to this Google Support document for more information.
Total Events A total of Events (executions of a specific action) that occurred on a website during a specified period of time.
Unique Events The number of unique events that occurred on a website during a specific period of time.
Unique Page Views The number of times a page was viewed during a specific time period.
Views The number to views a website or specific web page received during a report period.
Visits By Medium Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).
Visits By Source Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.


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