Search our Knowledge Base

Call Tracking Metrics

You can connect your campaign to your Call Tracking Metrics account if you'd like to include their analytics data for integration into your Rank Ranger reports including Call Tracking Metrics Overview and Call Tracking Calls Detail reports, as well as Insight Graphs, Metric Widgets, and white label dashboards.

Call Tracking Metrics Integration


Authorize Connection to Call Tracking Metrics

Integrate Call Tracking Metrics with Rank Ranger
  • Open Account Settings > Authorized Connections
  • Click the Add Connection button to expand the option list.
  • Click the Call Tracking Metrics button.

Call Tracking Metrics integration

Authenticate your Call Tracking Metrics Connection

Enter your Call Tracking Metrics API Access Key and Secret Key and click the Add button.

Set up Call Tracking Metrics account

To obtain your API Access Key and Secret Key:
  • Log into your Call Tracking Metrics account
  • Go to Account Settings
  • Your access key, secret key and account ID are located in the API Integration section 
Name the Call Tracking Metrics Connection
Enter a Connection Name (optional) that will make it easy for users to identify the account it corresponds to and click the Update button.

Edit Connection Name

Connect Campaign to Call Tracking Metrics


Open the Campaign Settings (gear) icon corresponding to the campaign you want to connect to a Call Tracking Metrics account.

In the left menu click Connect > Other Integrations.

In the Call Tracking Metrics section of the screen, select an authorized API Connection Name and click the Connect button.

select Call Tracking Metrics connection name

Select the Call Tracking Metrics Account

After connecting the campaign to a Call Tracking Metrics API, select the Call Tracking Metrics account that is associated with the rank tracking campaign, and click the Connect button.

Call tracking metrics account

Successful Connection

A success message displays and the Connect button is replaced by links to graphs and widgets, and an option to disconnect the campaign from the integrated data.

success connection of other integrations

Call Tracking Metric Graphs & Report


Create Graphs using Call Tracking Metrics Data

After successful connection to a Rank Ranger campaign, you can use the Insight Graph and Single Metric Widgets to display and analyze a variety of Call Tracking Metrics data:
  • Total Calls
  • Total Callers
  • Average Ring Time
  • Average Talk Time
  • Average Call Duration
  • Conversions
  • Revenue
The following graphs and reports can be added to white label Marketing Dashboards, Client Dashboards, and automated PDF Reports to share with management and clients.

Insight Graph
Call Tracking Metrics in Insight Graph

In this example, CallTrackingMetrics data is displayed in an Insight Graph. 

Insight Graph with Call Tracking Metrics data

Single Metric Widgets

In this example, CallTrackingMetrics are displayed in a group of Single Metric Widgets. 

Call Tracking Metrics in Single Metric Widgets

CallTrackingMetrics Overview Report

The Call Tracking Metrics report (in Reports & Tools  > Digital Marketing > Call Tracking)  includes an overview of inbound call statistics, a graph detailing the total number of calls by day, and a number of unique callers, calls by source, and a number of new and repeat callers. Learn more about report customization options...

Call tracking overview report

Available Third Party Integrations

Third Party data can be used to create individual or blended metrics Insight Graphs and Single Metric Widgets and is also available in a wide variety of reports.
Authorize these Connections for comprehensive marketing reports and graphs: See a list of the available Third Party connections in the below "Related" section.

Get the ultimate SEO tools with the Rank Ranger Software
Learn More About Rank Ranger