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IBM Coremetrics Digital Analytics

You can connect your campaign to your IBM Coremetrics Digital Analytics profile if you'd like to provide us with access to website analytics data for integration into your reports.

IBM Coremetrics Integration

Authorize Connection to IBM CoreMetrics

Integrate IBM CoreMetrics with Rank Ranger
  • Open Account Settings > Authorized Connections
  • Click the Add Connection button to expand the option list.
  • Click the IBM Coremetrics button.

IBM Coremetrics integration

Authenticate IBM Connection

Enter your IBM Client ID, Username, and User Authentication Key and click the Add button.

Set up IBM Coremetrics Digital Analytics account

Client ID and Username are provided by IBM when an account is opened.  Users need to submit a request to IBM for the User Authentication Key. These are the instructions on IBM's site (as of Jan 2017):
  •     Modify the following URL to include your user account information: client ID, user name, and password.
  •     Paste the URL into your web browser and press Enter.
  •     The Digital Analytics API returns an authentication key for your user ID.
Additional information may be found in IBM's Digital Analytics User's Guide.

Name the IBM Digital Analytics Connection
Enter a Connection Name (optional) that will make it easy for users to identify the account it corresponds to and click the Update button.

Edit Connection Name

Connect Campaign to IBM Coremetrics


Open the Campaign Settings (gear) icon corresponding to the campaign you want to connect to an IBM Coremetrics account.

In the left menu click Website Analytics.

In the IBM Coremetrics Analytics section of the screen, select a Connection Name and click the Connect button.

select IBM Coremetrics connection name

A success message displays and the Connect button is replaced by Disconnect and View Reports buttons.
  • Click the View Reports button to launch a new Insight Graph that you can create with IBM website analytics metrics.
  • Click the Disconnect button if you want to remove the connection from the campaign.

Successful IBM Coremetrics connection

IBM Website Analytics Graphs


Create Insight Graphs using IBM Digital Analytics 

After successful connection to a Rank Ranger campaign, you can use the Insight Graph to display and analyze a variety of IBM Digital Analytics data:
  • Activity Metrics: Page Views, Server Calls, and Sessions
  • Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views, and Total Sales
  • Visitor Metrics: Total Buyers, Total Visitors, and Unique Registrants

IBM Analytics in Insight Graph

Insight Graph

In this example, IBM e-commerce data is displayed in an Insight Graph. 

Insight Graph with IBM Website Analytics data

Available Third Party Integrations

Third Party data can be used to create individual or blended metrics Insight Graphs and Single Metric Widgets and is also available in a wide variety of reports.
Authorize these Connections for comprehensive marketing reports and graphs: See a list of the available Third Party connections in the below "Related" section.

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